294.　 Therefore advertising, instead of making a product more expensive, often makes it cheaper.

293.　 Ads help companies and customers in a variety of ways. It has been proven again and again that frequent advertising increases product sales.

292.　 The best chance to reach customers is to appeal to their emotions.

291.　 On the other hand, critics sometimes accuse companies of using ads to mislead us by making us believe that a certain product is better than it really is or that we will be happier if we buy it.

290.　 People react to advertisements in different ways.

289.　 The development of radio, television and other media has gone hand in hand with the development of advertising.

288.　 His research gave birth to the science of genetics.

287.　 Although his experiments were designed to support the ideas concerning the influence of environment upon plants, he found that many characteristics were passed on from one generation to the next, without influence by the environment.

286.　 Born into a life of privilege, Joseph Banks was the son of a wealthy family.

285.　 But young Banks had an appetite for knowledge.