【题目】The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in the everyone’s mind.

In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations (联系).The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image(形象)in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge (要价)up to $100,000 a word for their creations. But it’s worth it. Successful companies know how important the right brand names are for their development.

【1】 Why are trade names protected by law in many countries?

A. To make companies pay for naming service.

B. To help people choose the best products

C. To present good images of the products.

D. To prevent good images from being copied

【2】 What can we learn from the passage?

A. Many companies care about the cost of finding the right names

B. Creative trade names can help companies to have a larger sale

C. The government often does business with naming companies

D. It is considered necessary for cars to be names after animals

【3】 What’s the best title for the passage?

A. The Business of Names

B. The Development of Names

C. The Rules of Naming Business

D. The Methods of Choosing Names

【4】 Where can you probably read this article?

A. In an economic magazine.

B. In a storybook.

C. In a sports newspaper.

D. In a science book.

【题目】Computer games are very popular with many teenagers. The games can be good entertainment (娱乐) in their spare time. Some teachers think it is a good idea to use the same games to teach teenagers in school too.

They think that games can make children work harder. Also, if students are interested in the games, they will learn more. They say students are better at listening and thinking when they enjoy a lesson. They also think that answers are more thoughtful and work is neater when games are used.

Geography has been taught this way in some schools. A game is played by children and maps are drawn of the game “World”. The images help the students “see” the world they are mapping. Some teachers also use games to help students start to write. They talk about people or places in the game. They write stories about what happens in the game “World”.

Other teachers do not think that games are helpful in school. They say students are thinking about the game and not their work. They say the students have an excuse to play. They also think that the game keeps students busy, but they are not always learning.

Teachers have different answers to this question. Computer games are helpful for some teachers. They are unhelpful for others. No research has been done into the effects (影响) on students’ grades. We have to use our own thoughts to decide. Do you think that computer games should be used in your classroom? How helpful would they be?

Should computer games be used in the classroom?

Opinion

1

Agreement

● Games can make students work 2 .

● The more interested they are, the 3 they will learn. They are4 at listening and thinking when they are interested in a lesson.

● They give more 5 answers and their work gets neater

when games are used in class.

6

● Students pay more7to games than their work.

● They have an 8to play.

● Games keep them 9but they may not be learning.

Conclusion

● There is no definite answer to this question.

● We have to think for ourselves to make the right 10 .

【题目】George: What are you doing?

User: Saying hello to you!

George: Are you a moneky?

User: Do you think monkeys can type?

George: Sure.

User: Are you a monkey?

George: Do you think monkeys can type?

User: You told me they could.

This is a chat between a human “user” and a computer. The computer was designed to be as human as possible. It was taught to talk to humans. It has also learnt from what people have said to it. This has helped it to become even more human.

The technology that makes George talk is called Jabberwacky. This technology recently won the Loebner Prize. The Loebner Prize is a competition to find the most realistic artificial intelligence (人工智能). The judges had to talk to the computer. They typed questions to it. The computer answered.

Jabberwacky’s design team say it will be a long time before the programme is very realistic.

It was first created in 1982. It has been getting better every year since then. Each time it chats to a human, the list of things to say gets bigger. This means the computer has more things to say when you talk to it.

It is hoped that a computer like this will replace humans in call centres. When the programme is more realistic, this will be possible.

1From the passage we can know that George is a .

A. monkey B. computer C. judge D. scientist

2Jabberwacky is a kind of technology that can make the computer .

A. sing songs B. look like humans

C. talk to people D. draw pictures

3Jabberwacky was first created in the year of .

A. 1980 B. 1982 C. 2006 D. 2007

4The Loebner Prize is a competition for science and technology in .

A. chemistry B. computer science

C. physics D. geography

5Which of the following statements is NOT true according to the passage?

A. Jabberwacky has been getting better since it was created.

B. The more you talk to a computer, the fewer things it has to say.

C. The computer may replace humans in call centres in the future.

D. It takes a long time to make Jabberwacky more realistic.

【题目】James William comes from America. People call him “Big Cat” because he’s two meters tall. He is famous because he plays for the Chicago Bears, an American football team . American football is different from European* football . American football players need to be big and strong , so James needs to eat a lot .

Every day James has three big meals . For breakfast ,he has orange juice , fruit , bread , milk , eggs and cakes. For lunch , he has fish , meat ,vegetables and ice cream. He loves ice cream best.

In the evening he has his big meal, tomato soup, pork and beef, potatoes, chicken, rice and his favorite chocolate cakes.

But that isn’t everything , James also eats between meals, bread, hamburgers, sweets and two or three bars of chocolates.

1James come from _______.

A. USA B. UK C. France D. Canada

2He eats___________ between meals.

A. Bread, eggs, milk, fruits and orange juice

B. Rice , potatoes, chicken and tomato soup

C. Bread, milk, eggs, cakes and vegetables

D. Bread , sweets, hamburgers and chocolates

3According to the passage, which of the following is true ?

A. He only eats three meals.

B. He is good at playing basketball.

C. He eats different kinds of food.

D. He likes bread and chocolate cakes best.

4James eats a lot because _____________.

A. he’s two meters tall and he is very strong

B. he likes eating and playing football every day

C. he wants to be a famous player two years later

D. American football players should be big and strong.

【题目】Scientists will put some robot fish into the sea near Spain this year. These robot fish will help people find out the pollution in the water. If the robot fish are able to finish their work successfully, the scientists hope the fish will be used in rivers, lakes and seas around the world.

The robot fish are about 1.5 metres long. There will be a detector (探测器) in each fish’s

body. It can find the pollution in the water, and then the robot fish will eat part of it.

Unlike other robots, the robot fish don’t need to be operated (操作) by people far away. The robots all have a big battery (电池) that can last for about eight hours. They can “swim” in the sea freely and send back information to people on the beach. After their batteries run down, they will go back to the beach by themselves.

There are five robot fish altogether. Each costs about 29,000 dollars. They are part of a three-year project by the joint effort of the engineering company BMT Group and University of Essex in England.

1The robot fish will help people find out in the water.

A. more fish B. the treasure C. some batteries D. the pollution

2What will the robot fish do if they find the pollution in the water?

A. They will eat part of it. B. They will stop working.

C. They will tell people where it is. D. They will take it to the beach.

3How long can the robot fish work before they have to go back to the beach?

A. They can work for five hours. B. They can work for eight hours.

C. They can work for twelve hours. D. They can work for one day.

4The five robot fish cost about dollars altogether.

A. 14,500 B. 29,000 C. 145,000 D. 1,450,000

5Which of the following statements is true according to the passage?

A. The robot fish can eat anything in the water.

B. The robot fish need to be operated by people.

C. The robot fish are 1.5 metres long and they look like sharks.

D. The robot fish can go back to the beach when the batteries run down.

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