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Dear Tom,
How is it going? I¡¯m excited to hear that you will come to China to spend the Chinese New Year¡¯s Eve. My family expects your arrival so much. And I am glad to tell you the arrangements during your visit in Beijing in advance.
I will meet you at 4 o¡¯clock on the afternoon of February 18th. You can arrive at northwestern entrance of Zhongguancun Station of Subway Line 4. If you have some trouble in finding the right way, you can seek help from the subway staff or ring me up directly. After you arrive, we will have various traditional activities, such as watching the Spring Festival Gala, making dumplings, and setting off firecrackers, all of which will drop you into a strong atmosphere of festival. In addition, there are also a series of interesting games we can play together for entertainment.
I am eager to see you and I hope you will enjoy the festival with my family.
Yours sincerely
LiHua
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A. attractionB. benefitC. enthusiastically D. commandE. satisfy F. undoubtedly G. approvalH. treasuredI. viewed J. developed K. considerable |
Public image doesn¡¯t make money directly, nor is it anything visible. However, excellent public image is such an important thing that it is ¡¾1¡¿ desired by every company, enterprise, institution, etc. Public image refers to how a company is ¡¾2¡¿ by its customers, suppliers, and stockholders (¹É¶«), by the financial community, by the communities where it operates, and by federal and local governments. Public image is controllable to ¡¾3¡¿ extent, just as the product, price, place, and promotional efforts are.
A firm¡¯s public image plays a vital role in the ¡¾4¡¿ of the firm and its products to employees, customers, and to such outsiders as stockholders, suppliers, creditors (´û¿î·½), government officials, as well as different special groups. With some things it is impossible to ¡¾5¡¿ all the different publics: for example, a new highly automated plant may meet the ¡¾6¡¿ of creditors and stockholders. However, it will ¡¾7¡¿ find resistance from employees who see their jobs threatened. On the other hand, high quality products and service standards should bring almost complete approval, while low quality products and false claims would be widely looked down upon.
A firm¡¯s public image, if it is good, should be ¡¾8¡¿ . It is a valuable strength that usually is built up over a longand satisfying relationship of a firm with publics. If a firm has¡¾9¡¿ a quality image, this is not easily imitated by competitors. Such an image may enable a firm to charge higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most favorable creditor relationships and lowest borrowing costs. It should also allow the firm¡¯s stock to ¡¾10¡¿ higher price-earnings ratio (±ÈÀý) than other firms in the same industry with such a good reputation and public image.