B 

              The planned “migration” of BBC3 from broadcast to the Internet in the autumn of 2015 means the “Youth” section of the BBC’s audience with the least political power and the fewest public voices will become an afterthought (事后想起的事) .

              I don't watch BBC3. Equally,I question its credentials(资格) as the home of yoythfiil innovation when I note a lot of Doctor Who md Top Gear reruns on an evening-only channel. But BBC3 isn’ t aimed at me. For me,and for the rest of the white,middle-aged licence-fee payers who have arguments over the company's output,there are plenty of alternatives(替代品) .

              Some would say the company's rapid expansion at the start of the century now looks like overconfidence. The attempt to provide an excellent service to all ages and all interests in a multi-channel world might have been considered as a modem version of the old BBC mission to educate,inform and entertain; but it appears to have been misjudged.

             You could ask how the hard financial choices are made and why. BBC3 has 13 million viewers a week. In August last year, Radio 4  hit a “record-breaking” weekly score of 10. 97 million.

Which group is better placed to influence those who run the BBC? To whom would politicians listen?

             The answer is obvious. If yOU believe that the Today programme is a bit more important to society than Snog Marry Avoid?, you' 11 probably think the obvious answer is the right answer. But the BBC3 viewer base consists of about a million of the young unemployed — less likely to be white and middle class than the Radio 4 fan base; more likely to be excluded from the political process. They are no match for the grey power of pensioners.

             To my taste,most of the things on BBC3 are rubbish. But I'm delighted to see that the BBC will go on trying to cater to (迎合) my interests and tastes for a long time to come,just as it will go on serving up EastEnders and witless talent shows to those numerous enough not to be seen as a minority.

             For whom does the BBC exist? The minority — young Britain — just got pushed to the back of the queue.

6. Among whom is BBC3 popular?

   A. The old. B. The youth.

   C. The adults. D. The middle-aged.

7. The BBC's attempt to satisfy all audiences.

   A. attracted more viewers

   B. proved to be a big success

   C. suffered financial difficulties

   D. got support from the government

8. The underlined part “excluded from” in , Paragraph 5 can be replaced by .

   A. lost in   B. kept out of

   C. involved in   D. taken care of

9. What does the author think of BBC3?

   A. It is an awful channel.

   B. It will have a bright future.

   C. It should be aimed at all ages. 

   D. It cannot be replaced by other channels.

10. What does the text mainly discuss?

   A. Who should run the BBC?

   B. For whom does Radio 4 exist?

   C. What programmes should BBC3 run?

   D. Who decided BBC3's online migration?

阅读下列短文,从每题所给的四个选项(A、B、C和D) 中,选出最佳选项。

                                      A

             Founded nearly a century ago,the House of Prada is recognized around the world for its simple and eye-catching creations.

             Mario Prada started the Prada label in 1913. He designed and sold luggage,handbags,and shoes in two small stores in Milan,Italy,and had customers across Europe and the US. When the big-name Prada suitcase,made from heavy walrus (海象) skin,proved unsuitable for aif travel,Prada concentrated on designing excellent leather goods and waterproof handbags.

             In 1978,Mario's granddaughter,Miuccia Prada who was clearly fashion-conscious,took over the company. The label was well known as a leather goods manufacturer,but had been struggling financially for several years. It looked like it was going to continue to do so. There was competition from other fashion houses like Gucci,but Miuccia turned the business around and brought the House of Prada into the? world of haute couture (高级时装) .

              Miuccia had been making jet-black waterproof backpacks since 1970,out of a nylon fabric called “Pocone”. She produced the classic Prada handbag which was simple,black nylon,and in 1985 it became a worldwide hit. The bag was functional,practical -and fashionable. The high price tag that accompanied the handbags was bound to encourage other companies to make similar cheaper bags in order to take advantage of the market. This only helped to make the genuine Prada articles more in demand.

              In 1989,Prada hit the fashion shows with its ready-to-wear collection of elegant,simple clothing. The fashion world took notice,and Prada's popularity soared(飞涨) .By the beginning of the 1990s,it was clear that Prada was going to be the leading force in fashion. Luxurious fabrics and simple styles,mostly in basic colours such as black,brown,grey and cream became the typical Prada look.

              In 1992,Miuccia created the more affordable Miu Miu line,aimed at younger buyers,followed by,the Prada Sport label,a line of mens wear and a lingerie(女士内衣) collection.

              Although the Prada look has developed over the years,and Miuccia has introduced many innovations(创新) in fabric and design,the quality of the finished product has never changed.

1. At first,the suitcases Mario Prada made  .

   A. were very heavy

   B. were used for air travel

   C. were of very poor quality

   D. were just popular with Italians

2. When Miuccia Prada took over Prada,the company  .

   A. had been the leading force in fashion

   B. had been faced with fierce competition

   C. had entered the world of haute couture

   D. had been famous for its functional products

3. What influence did the similar cheaper bags have on Prada?

   A. The real Prada products were taken off the market.

   B. More people wanted to get the real Prada products.

   C. The company had to lower the price of its products.

   D. More younger buyers could afford the real Prada products.

4. What is the best title for the text?

   A. Milan: The fashion capital of the world

   B. Miuccia: From Prada to Miu Miu

   C. Pocone: The classic nylon fabric

   D. Prada: From Milan to the world

5. How does the author develop this text?

   A. By using numbers.

   B. By making comparisons.

   C. By telling interesting stories.

   D. By following the order of time.

第一节:完形填空(共20小题;每小题1.5分,满分30分)

阅读下面短文,从短文后各题所给的四个选项(A、 B、C和D) 中,选出可以填入空白处的最佳选项。

                            ★ ★ ★ ☆ ☆

                 Production of bottled water has grown over the past thirty years from nothing into a $16 billion-per-year business. 41,more and more people have been against bottled water use,and environmentalists are 42 people to go back to the tap(水龙头) .

                 The first reason why you should seriously think about 43 bottled water,they say,is that it's bad for the 44 . Producing plastic bottles 45 vast quantities of oil. 46 ,factories create poisonous waste and send it into the environment. What is more,the vast majority of plastic water bottles aren’t 47 . In almost every part of the world,unwanted water bottles take up landfills(垃圾填埋地) and send 48 gases into air and water when they are burned. In other words,bottled water is a major 49 to global warming.

                 Secondly,the 50 of bottled water requires a lot of fuel. In the USA alone,one billion bottles of water are moved around each week in trucks,51 polluting gases and wearing down the roads. In fact,some high-priced water is 52 from one side of the planet to the other.

                 Finally,bottled water isnt even better for your 53 . Tap water rules in many countries are far 54 than those for bottled water. Furthermore,tap water 55  fluoride, which is added to help build 56 teeth and prevent tooth decay (龋齿) . Consequently,as the use of bottled water has 57 ,tooth decay has become more serious.

                 To sum up,by stopping the use of 58 water,and encouraging others to 59 so,you will be doing the planet an enormous favour and 60 your own health as well.

41. A. Besides   B. Moreover   C. However   D. Therefore

42. A. allowing   B. training   C. urging   D. commanding

43. A. giving up  B. turning to  C. preparing for  D. believing in

44. A. business   B. industry   C. price   D. environment

45. A. creates   B. attracts   C. requires   D. shares

46. A. By all means      B. In the wild  

    C. On the contrary   D. As a result

47. A. sold   B. recycled   C. found   D. limited

48. A. harmless   B. dangerous   C. natural   D. clean

49. A. answer   B. solution   C. contributor   D. service

50. A. test   B. design   C. competition   D. distribution

51. A. absorbing   B. preventing   C. giving off   D. turning off

52. A. shipped   B. wasted   C. developed   D. collected

53. A. safety   B. future   C. health   D. country

54. A. older   B. fewer   C. stricter   D. simpler

55. A. lacks   B. avoids  C. produces   D. contains

56. A. big   B. strong   C. white   D. straight

57. A. dropped   B. changed   C. increased   D. disappeared

58. A. polluted   B. cold   C. bottled   D. boiled

59. A. do   B. talk   C. report   D. donate

60. A. damaging   B. benefiting   C. challenging   D. respecting

第二节(共5小题;每小题2分,满分10分)

根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

              All around the world,people are working hard to make their cities safer and more pleasant for pedestriand(行人) .Cities have painted crosswalks on their streets,made streets narrower,put in traffic lights and speed bumps(减速带) and made plans to help more kids walk or bike to school.

              Many people have learned from a man from Brisbane, Australia,named David Engwicht. His  book Reclaiming Our Cities and Towns has a simple!message. 36  Kids played there,and neighbors stopped there to talk.

              But now,streets are just for cars and trucks,j People stay inside to get away from the noise and dangerous traffic,and we lose contact with our neighbors. 37  People need to take back their streets. Engwicht travels around the world,helping people think differently about pedestrians,streets,and neighborhoods. 38 He has worked in neigh?borhoods from Honolulu to Scotland. 

              While Engwicht was writing his book,he learned how neighbors in the city of Delft,in the Netherlands,stopped dangerous traffic on their street. They put old couches,tables,and planters in the street. 39 When the police arrived,they saw how these illegal actions made the streets safer. Soon city officials started planning ways to make cars slow down,and “calm” the traffic.

              Engwicht says we should think about streets as our “outdoor living room”. 40 In the future,streets will be safe places for children again,and our neighbors will become our friends.

   A. Cars and pedestrians crowded the street.

   B. Calming the traffic is just the beginning.

   C. Cars could still pass,but they had to drive slowly.

   D. He says that in the past,streets belonged to everybody.

   E. It's hard to take measures to solve the traffic problems.

   F. Besides his books and articles,he gives many speeches.

   G. Engwicht says that we should use streets for more than just transportation.

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