Question

【题目】 Faced with greater competition, movie theaters have tried multiple experiments to upgrade the cinematic experience, including bigger and brighter screens and rumbling(折叠) seats. But a major challenge for exhibitors is to make the experience more attractive without depending on tricks.

One local theater, Regal L. A. Live, is experimenting with an idea that managers say strikes the right balance between so-called increase and sensory overload. The downtown L. A. theater plans to introduce Immersive Cinema Experience known as ICE technology in one of its auditoriums(礼堂) this fall.

The 190-seat auditorium will feature a traditional screen at the front, 1ike any other theater. But the audience will also have five LED screens on both sides that will flood moviegoers' peripheral (周围的 ) vision with lights and colors based on what's playing on the main screen. For example, if you're watching a scene that takes place in the African desert, the LED might shower the audience with enveloping colors of sky-blue, sun-like yellow sand. But importantly, viewers won't have to turn their necks to catch any additional onscreen action. "When you' re watching the movie, you actually feel very absorbed into the film," said Shelby Russell, a manager at L. A. Live. "It strengthens the mood of each of the scenes."

Regal L. A. Live will be the first U. S. theater to employ the technology. Managers did not say how much tickets will cost, but like other previous formats such as Imax, they will be more expensive than standard admissions.

Other cinemas have tried to introduce some other formats as theaters face growing threats from popular media. Results have been mixed, though. 4DX, which uses seat movements, water and scent effects, operates in more than 620 theaters around the world. On the other hand, Barcoo Escape, a once promising idea for a three-screen theatrical design, failed to catch on. Shelby said the success of ICE theaters in France, where it competes with Imax, indicates well for its U. S. expansion. "The problem with other formats is that they distract the moviegoer from the film," Shelby said. "ICE appeals to a very large audience."

【1】What leads cinemas to experiment with new technology?

A.Expensive admissions

B.Growing competition

C.Mixed results of previous formats

D.The increasing number of moviegoers

【2】What does ICE use to upgrade cinematic experience?

A.Brighter colors

B.Rumbling seats

C.Multiple screens

D.Sweet-scented effects

【3】How do audience feel when watching films in an ICE cinema?

A.Absorbed into the movie

B.Distracted from the screens

C.Overloaded with excitement

D.Tired from turning their necks

【4】What can we infer from the last paragraph?

A.Imax failed to catch on in France.

B.ICE looks promising in the U.S.

C.Barcoo Escape is a popular design.

D.The use of 4DX is on the decline.

Answer 1

【答案】

【1】B

【2】C

【3】A

【4】B

【解析】

这是一篇说明文。文章讲述了为了应对日益激烈的竞争，美国洛杉矶的一家电影院引进了ICE电影技术。同时文章详述了ICE电影技术的特点以及它的前景。

【1】

细节理解题。根据文章第一段Faced with greater competition, movie theaters have tried multiple experiments to upgrade the cinematic experience（面对更大的竞争，影院尝试了多种试验来提升电影体验）可知，是“不断增加的竞争”导致电影院尝试新技术。故选B项。

【2】

细节理解题。根据文章第三段The 190-seat auditorium will feature a traditional screen at the front, 1ike any other theater. But the audience will also have five LED screens on both sides that will flood moviegoers' peripheral vision with lights and colors based on what's playing on the main screen（这个有190个座位的礼堂将以传统的屏幕为特色，与其他剧院一样。不过，两边观众也会有5个LED屏幕，根据主屏幕上播放的内容，用灯光和颜色来照亮观众的周边视野）可知，ICE主要是用多屏幕来提升电影院的体验。故选C项。

【3】

细节理解题。根据第三段For example, if you're watching a scene that takes place in the African desert, the LED might shower the audience with enveloping colors of sky-blue, sun-like yellow sand. But importantly, viewers won't have to turn their necks to catch any additional onscreen action. "When you’re watching the movie, you actually feel very absorbed into the film," said Shelby Russell, a manager at L. A. Live. "It strengthens the mood of each of the scenes"（例如，如果你正在观看一个发生在非洲沙漠的场景，LED可能会向观众洒下天蓝色、阳光般的黄色沙子。但重要的是，观众不必扭着脖子去看屏幕上的动作。“当你看这部电影的时候，你会觉得自己沉浸其中。”洛杉矶Live的经理Shelby Russell说，“它增强了每个场景的情绪”）可知，观看ICE电影院的电影时，在LED的帮助之下。观众容易沉浸其中，可以增强每个场景观众的感同身受。故选A项。

【4】

推理判断题。根据文章最后一段可知，在阐述了ICE和其他的电影形式对比后，Shelby said the success of ICE theaters in France, where it competes with Imax, indicates well for its U. S. expansion. "The problem with other formats is that they distract the moviegoer from the film," Shelby said. "ICE appeals to a very large audience."（Shelby说，ICE影院在法国与Imax竞争的成功，表明了它在美国的扩张是良好。Shelby说:“其他格式的问题是，它们分散了观众对电影的注意力。”“ICE吸引了很多观众。”）可知，在美国，ICE的前景是不错的。故选B项。