题目内容

【题目】 In the space of just two years, the app Douyin, created by Beijing-based company ByteDance, has gathered more than half a billion users—around 40%of them outside China—who share short videos of themselves lip-syncing( 假唱), cooking, dancing or just being silly. What sets ByteDance apart is its success in the social media category, which is controlled by Facebook, Twitter and Snap—all Western companies.

ByteDance calls itself an artificial intelligence company. It uses machine learning and algorithms ( 算法) to figure out what people like most and give them more of what they want to see. On Douyin, people can edit and beautify 15-second videos before posting them online. The app has even made a phrase to describe people glued to their customized feeds: “shua Douyin” or “scrolling through Douyin”. Last year, the company released TikTok, the overseas version of Douyin. ByteDance’s growing video empire has made it the world’s fifth biggest app maker. ByteDance says TikTok and Douyin together have more than 500 million monthly active users.

Investors like ByteDance because its hundreds of millions of users attract a lot of advertising money. The video apps are lucrative because they attract a lot of users in their teens and 20s, who are more generous with the money. ByteDance also makes money through income sharing deals. People on TikTok, for example, can buy digital coins to give to other people on the app—like throwing money in a performer’s tip jar. ByteDance takes a cut of those earnings.

ByteDance’s founder and CEO is Zhang Yiming, a 35-year-old former Microsoft employee. People who have worked with Zhang describe him as someone who thinks deeply about technology and spends much of his free time writing code.

Like Facebook and Twitter, ByteDance is also battling fake news and inappropriate content. ByteDance promises to add thousands more employees to review content on Douyin.

1What makes ByteDance so special?

A.It is the biggest artificial intelligence company on the earth.

B.Its app challenges similar companies’ rule in Western world.

C.It invented the social media app initially in the world.

D.It has controlled Facebook, Twitter and Snap.

2Why is Douyin so popular?

A.It is a new generation hi-tech product.

B.It has both home and overseas version.

C.It meets the demand of people individually.

D.It is easy and totally free to operate online.

3How does Byte Dance make a profit?

A.By charging the users.

B.By selling its artificial intelligence.

C.By forcing the users to donate.

D.By charging the advertisement.

4What’s the meaning of the underlined word “lucrative” in Paragraph 3?

A.expensiveB.profitable

C.popularD.creative

【答案】

1B

2C

3D

4B

【解析】

这是一篇说明文。文章介绍北京字节跳动公司开发的抖音应用程序。在仅仅两年的时间里,由北京字节跳动公司开发的抖音应用程序已经聚集了超过5亿用户——其中约40%来自中国以外——他们分享自己对口型、烹饪、跳舞或只是做傻事的短视频。字节跳动的与众不同之处在于它在社交媒体领域的成功,这一领域由FacebookTwittersnap等全是西方公司控制。

1细节理解题。根据第一段中What sets ByteDance apart is its success in the social media category, which is controlled by Facebook, Twitter and Snap—all Western companies(ByteDance的与众不同之处在于它在社交媒体领域的成功,这一领域由FacebookTwittersnap等全是西方公司控制。)由此可知,ByteDance的特殊之处是它的应用程序挑战了西方世界类似公司的规则。故选B

2推理判断题。根据第二段中On Douyin, people can edit and beautify 15-second videos before posting them online. The app has even made a phrase to describe people glued to their customized feeds: “shua Douyin” or “scrolling through Douyin”. (在抖音上,人们可以对15秒的视频进行编辑和美化,然后再发布到网上。该应用甚至还创造了一个短语来形容那些被粘在定制feed上的人:“刷抖音滚动刷抖音。)由此可推断,抖音如此受欢迎是因为它满足了个人的需求。故选C

3细节理解题。根据第三段中Investors like ByteDance because its hundreds of millions of users attract a lot of advertising money.(投资者之所以喜欢字节跳动,是因为它数以亿计的用户吸引了大量的广告收入。)由此可知,Byte Dance通过对广告收费获得利润。故选D

4词义猜测题。根据第三段中Investors like ByteDance because its hundreds of millions of users attract a lot of advertising money.(投资者之所以喜欢字节跳动,是因为它数以亿计的用户吸引了大量的广告收入。)because they attract a lot of users in their teens and 20s, who are more generous with the money.(因为他们吸引了很多十几、二十几岁的用户,他们花钱更大方。)由此可知,字节跳动是赚钱的,所以划线词的意思是有利可图的,赚钱的。故选B

做词义猜测题时利用上下文提供的情景和线索,进行合乎逻辑的综合分析进而推测词义,最常见的就是利用上下文语境、常识和语法关系推断词义。尤其是要抓住所需推断词汇前后的含义。本题第3小题,根据第三段中Investors like ByteDance because its hundreds of millions of users attract a lot of advertising money.“投资者之所以喜欢字节跳动,是因为它数以亿计的用户吸引了大量的广告收入。because they attract a lot of users in their teens and 20s, who are more generous with the money.“因为他们吸引了很多十几、二十几岁的用户,他们花钱更大方。由此可知,字节跳动是赚钱的,所以划线词的意思是有利可图的,赚钱的。故选B

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