题目内容

【题目】2010年央视春晚的广告收入创新高,但节目中的植入广告引发了热议。最近,某网站举行了一次题为“对今年春晚植入广告的态度”的调查,请根据以下饼图(pie chart)所示信息用英语写一篇短文,并提出你自己的看法。

注意:

1、对所给提示,不要简单翻译,可适当增加细节,使行文连贯

2、词数150左右,开头已给出,不计入总词数。

3、植入广告:product placement

The 2010 Spring Festival Gala has set records for TV commercial rates, which accordingly has caused heated discussions due to product placement in the programmes.

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【答案】The 2010 Spring Festival Gala has set records for TV commercial rates, which accordingly has caused heated discussions due to product placement in the programmes.

As is shown in the pie chart, 20% of the people surveyed think it acceptable, for the product placement appears in the programmes naturally. And 15% of them consider it necessary for CCTV to make money from product placement, which is of great benefit to the development of CCTV itself.

However, among the people surveyed, more than one third of them complain that the product placement has nothing to do with the programmes. 25% of them even feel hurt seeing so much of it. Furthermore, the rest 10% hold the view that great harm has been done to the image of CCTV.

From the chart we can draw a conclusion that most of the people surveyed are against product placement in the programmes. In my opinion, product placement nowadays is almost unavoidable, but it should not damage the art of the show and should take the audience’s feelings into account. (151 words)

【解析】这是一篇图表类作文。图表类作文旨在考查学生信息转换的能力,要求学生将图表显示的资料、数据转化成文字。在写饼状图类作文时,要注意图表要素的共性与差异以及百分比构成,得出适当的结论。文章内容要点已经给出。同学们在写这篇文章时,要注意以下几点:1.注意时态。 本篇作文是人们对春晚广告植入态度的描述,主要为归纳客观事实,通篇以一般现在时态为主。

2.注意内容与要点。 对文章要点描述齐全,但是不要对要点进行简单的罗列。可以将饼状图中五种不同态度分成两种基本的观点,肯定或否定等。在两个大类下再分开描述各种不同态度。也可以使用适当的连接词,使上下文行文流畅,衔接自然流程。可以多用几个不同句式表达,增添文章可读性。

3.表明自己态度。根据个人喜好,明确表达自己对春晚植入广告的态度,给出合理理由。

【范文亮点】

采用了定语从句(As is shown in the pie chart, 20% of the people surveyed think it acceptable. And 15% of them consider it necessary for CCTV to make money from product placement, which is of great benefit to the development of CCTV itself.)以及it作形式主语的句子(And 15% of them consider it necessary for CCTV to make money from product placement.)。

采用了howeverhas nothing to dofurthermorehold the view thatdraw a conclusiontake the audience’s feelings into account等高级单词或短语,灵活多样,增添文章看点。

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【题目】The Women’s Institute is urging supermarkets to do more to help consumers reduce their home food waste, after a survey of its own membership showed widespread confusion about “best before” and “use by” labeling(标签) on packaging.

Its new analysis of products on supermarket shelves found that “once-opened” instructions were often contradictory and often failed to make clear whether they were a guide to food safety or quality. Only 45% of 5,000 WI members surveyed understood that best-before dates were a sign of food quality, while 26% did not understand that the more important use-by dates were a decisive guide to food safety.

In its report on food waste, the WI said supermarkets were “potentially contributing to home food waste by leading customers to buy more food than they need, and giving conflicting and confusing on-pack information that leaves customers unsure about how long a product remains safe to eat in the home setting”. The 42-page report is part of the WI’s ongoing campaign to reduce food waste. To underline the point about conflicting information, it cites(引用) a can of Sainsbury’s own-brand sweetcorn advising consumers to eat it within one day of opening, while a similar tin from Waitrose gave consumers two days to finish it. Green Giant sweetcorn, however, has no specified date for eating once opened.

Marylyn Haines Evans, chair of the Women’s Institute’s public affairs said: “WI members are some of the more informed members of society about food and cookery, but they are still confused about food labelling and ‘once-opened’ information. So we would like supermarkets to extend the amount of time that consumers have to use a product in their homes by making all of their once-opened instructions on product packaging consistent, and completely remove once-opened instructions on products where food safety is not an issue.”

1What mainly leads to food waste according to WI?

A. Poor quality of food.

B. Attractive packaging of products.

C. Competition among supermarkets.

D. Consumers’ confusion about on-pack information.

2Which of the following can inform you of food safety?

A. B.

C. D.

3Why are the three supermarkets mentioned in Paragraph 3?

A. To attract more consumers.

B. To compare their products.

C. To comment on their service.

D. To make WI’s report convincing.

4What does Evans suggest supermarkets do about reducing food waste?

A. Extend life of a product.

B. Turn to well-informed WI members.

C. Give consistent once-opened instructions.

D. Remove instructions on product packaging.

【题目】Directions: Complete the following passages by using the words in the box. Each word can only be used once. Note that there is one word more than you need.

The elementary means of communicating with other people is conveying messages by voice. This fact is widely acknowledged and we recognize the voice as a(n) 1 characterizing the identity of a person. The array of voices is immeasurable as no two are exactly similar. They can be nasal, resonant or shrill produced in accordance with the individual physical2 of the throat.

One possible implementation of the 3 of voice recognition is voice profiling used by police analysts as a method of substantiating court evidence in trials. Every year, thousands of audiotapes with recorded interviews or 4 utterances are put to the purpose to help identify the probable 5. Specialists dealing with the voice investigation claim that people can give themselves away by their 6, inflections or other voice attributes like pitch, intensity and loudness. A recorded sample is usually 7 into electric impulses and later transformed into a pictorial recoding which is processed by a computer program. Very frequently voice analyst have a stake at deciphering the relevant information which may be 8 with background noise or other interfering sounds until they attain the 9 results.

Thankfully, these efforts help the police detect individuals who threaten their victims by phone or inform about bomb 10 or those who make offensive calls disturbing the peach of decent citizens.

【题目】The Science Behind Smiling

Not only does smiling reward our brain’s feel-good system, it also makes us look more attractive and lowers stress levels. In stressful situations, smiling is a great way to relieve extreme levels of stress and to keep your cortisol (皮质醇) levels under control.

Naturally, happiness can result in smiling. Also, smiling can actually create happiness. Smiling tricks our brains into believing we are happy, and one way it does this is by making us think of happier memories, which improve our moods.

When the smiling muscles in our face contract, it sends a signal to the brain to encourage the reward system that further increases our levels of endorphins, or happiness hormones (荷尔蒙). It can have the same effect on our happiness as eating chocolate or receiving a monetary prize.

Even though the exact relationship behind facial expression and mental state is largely unknown, it has been suggested that smiling reduces levels of the stress-inducing hormone cortisol. Increased levels of cortisol could potentially lead to cardiovascular disease, mental illness, and obesity, so it’s worth every effort to try to decrease our cortisol levels.

Research shows that when you smile, people treat you differently. Smiling instantly makes you appear more reliable, relaxed, sincere, and attractive. A study found that people who smiled more were rated as more attractive than those who avoided eye contact and didn’t smile at all.

Perhaps this is why celebrities (名人) invest in perfect smiles, often looking for porcelain veneers to give them flawlessly straight, white teeth. According to a cosmetic (化妆用的) dentistry practice in Boston, broken and stained teeth can make a person look older, while a brighter smile gives a look of health and youthfulness. Anyone you spot on television will more likely than not have a perfect smile. This gives them a youthful shine while at the same time making them look more attractive.

Smiling is an act that many of us may have to practice in order to make a regular habit. However, it’s a habit worth investing in, as smiling, happiness, and health have a scientifically proven link to one other. If you find it hard to smile, try being around people who tend to smile a lot. According to a Swedish study, it is difficult to keep a straight face when constantly faced with people who are smiling at you.

Title: The Science Behind Smiling

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