Question

2．In the mid 1990's，people started doing business on the Internet．There were two kinds of companies then．First，there were traditional companies．They sold things in stores．Then，there were Internet companies．They didn't have a s tore，and they only sold things on the Net．
Traditional companies didn't want to lose any business．Quickly，they made their own websites and began selling things on the Net．These are the so-called"brick and click"companies （砖块点击公司）．Many stores are made of brick．And you click on your mouse to buy things with your computer．That's where the name"brick and click"comes from．
By the late 1990's，competition among Internet companies was great．So e-business like amazon．com，buy．com，and etoys．com were in trouble．Their profits （利润） were not very high．Many of these businesses were losing much money．In 2000，many e-businesses went out of business．
Why are brick and click companies，like Barnes and Walmart so successful？First，many customers know and trust （相信） their names．Their websites are easy to remember．These companies also have a lot of experience．In a word，they know how to run a successful business．
In the world of e-commerce （商业），companies are fighting for every dollar and every customer．Will brick and click companies win the war？Only time will tell．
Answer the following questions according to what you read．
81．How many kinds of companies were there in the mid 1990's？
82．Did Internet companies sell things in stores or on the Net？
83．What did the traditional companies do to keep their business？
84．What gave Internet companies a lot of trouble by the late 1990's？
85．What can you learn from Barnes and Walmart if you have an Internet company？．

Answer 1

分析 20世纪90年代，人们开始在网上做生意．那时有两种公司．首先有传统的公司，他们在商店里卖东西．然后有网络公司，他们没有商店，仅仅在网络上做生意．
传统的公司不想失去任何业务．很快，他们自己的网站，开始在网上卖东西．这些都是所谓的"brick and click"公司．许多商店是砖造的，你还可以在你的电脑上点击鼠标来买东西．这就是"brick and click"的由来．
20世纪90年代末，竞争非常激烈．像amazon．com，buy．com以及etoys．com遇到了麻烦．他们的利润并不是很高．许多这类公司亏损了很多．在2000年，许多电子商家倒闭了．
为什么brick and click公司，如Barnes和Noble，Toys R Us，以及Walmark如此成功？首先，许多顾客了解并信任他们的名字．他们的网站，就像walmark．com，很容易记住．这些公司还拥有丰富的经验．他们知道如何去办一个成功的企业．
在电子商务的世界里，每个公司正为每一美元，每一个客户而奋斗．brick and click公司会赢得这场战争吗？只有时间来告诉你答案．

解答 81．Two．细节理解题．根据There were two kinds of companies then．可知那时有两种公司．故答案为：two．
82．On the Net．细节理解题．根据they only sold things on the Net，可知网络公司仅仅在网络上做生意．故答案为：On the Net．
83．They made their own websites and began selling things on the Net．细节理解题．根据Quickly，they made their own websites and began selling things on the Net．，可知很快，他们创建了自己的网站，开始在网上卖东西．故答案为：They made their own websites and began selling things on the Net．
84．Competition among the companies．细节理解题．根据By the late 1990's，competition among Internet companies was great．可知20世纪90年代公司之间竞争非常激烈．故答案为：Competition among the companies．
85．I think I should make the customers know and trust the name of my company．推理判断题．根据First，many customers know and trust （相信） their names．可知首先，许多顾客了解并信任他们的名字．所以如果我有一个网店的话，我应该让许多顾客了解并信任我公司的名字．故答案为：I think I should make the customers know and trust the name of my company．

点评 本篇是一篇政治经济类阅读短文．阅读时，首先对原文材料迅速浏览，掌握全文的主旨大意．  其次，细读题材，各个击破．掌握全文的大意之后，细细阅读每篇材料后的问题，弄清每题要求后，带着问题，再回到原文中去寻找、捕获有关信息．