Question

【题目】 The iPhone has been called a magical product because of its success over the years. However, now the iPhone seems to have lost its attraction.

Tim Cook, CEO of Apple, said in a recent letter that the company expected a revenue（收入）of $84 billion for the first fiscal quarter（财政季度）of 2019. It was much lower than the earliest expectation of between $89 billion and $93 billion. That was the first time that Apple had seen its revenue expectation fall in almost twenty years.

Cook explained that the fall was mainly because of the less growing need in China.

However, people believe that Apple itself is mainly responsible（有责任的）for the fall. Gene Munster told CNN that “one-third of the problem” comes from the company’s move to suddenly increase the price.

This has made people less willing to change the latest iPhones. For example, iPhone Xs Max, one of the company’s latest smartphones, costs $1450 in the US, and costs much more in other countries, including many developing countries, reported Forbes.

Apple has also failed to introduce features that excite people in a forward-thinking technology market, reported CNBC.

Meanwhile, Apple also faces challenges from smartphone makers in China such as Huawei and Xiaomi, which have introduced less expensive but still quality smartphones.

For example, in 2018, Huawei introduced a triple-lens camera（三摄镜头）on its P20 Pro. The triple-lens camera is a popular feature that the iPhone doesn’t have, according to CNBC.

“In the past few years, the technology in Apple’s phones has not had any big improvements, while the technology in smartphones made in China has got better and better ,” Feng Yin, a 32-year-old engineer in China, told The New York Times. “The difference is getting smaller.”

Not the iPhone it 【1】 to be.
Problems of Apple	The iPhone seems to have lost its charm. The revenue was much lower than the expectation.
【2】 for the fall	People in China aren’t 【3】 about iPhone any more. The latest iPhones are much more 【4】 than earlier ones.
	The latest iPhones don’t have any really new features which make people【5】.
	Smartphone makers in China such as Huawei and Xiaomi have introduced cheaper but quality smartphones.

Answer 1

【答案】

【1】used

【2】Reasons

【3】crazy

【4】expensive

【5】excited/interested

【解析】

本篇文章难度适中，主要讲述苹果手机失去吸引力的原因。

【1】根据It was much lower than the earliest expectation of between $89 billion and $93 billion. That was the first time that Apple had seen its revenue expectation fall in almost twenty years可知，本文主要讲述苹果手机和以前不一样了，used to do过去常常，故填used。

【2】根据全文结构可知，先讲述苹果手机销量下降这一现象，然后分析原因。reason理由，且根据全文可知，用复数，空位于句首，故填Reasons。

【3】根据Cook explained that the fall was mainly because of the less growing need in China可知，苹果手机在中国的销量减少，所以人们不再对苹果手机疯狂。be crazy about对……疯狂，故填crazy。

【4】根据Gene Munster told CNN that “one-third of the problem” comes from the company’s move to suddenly increase the price可知，表示苹果公司突然升高价格，所以表示最新的手机比之前的手机贵很多。expensive昂贵的，故填expensive。

【5】根据Apple has also failed to introduce features that excite people in a forward-thinking technology market, reported CNBC可知，新的苹果手机没有可以让人们振奋（感兴趣）的新的功能。根据make sb adj可知，空处用形容词，excited/interested振奋的/感兴趣的，故填excited/interested。