3、“When a customer enters my store, forget me. He is King, ’’said John Wanamaker, who in l876 turned an abandoned railway station in Philadelphia into one of me world’s first department stores. This revolutionary concept __1__ the face of retailing (零售业) and led to the development of advertising and marketing as we know it today.

But convincing as that slogan was, __2__ the shopper was cheated out of the crown. __3__ manufacturing efficiency increased the variety of goods and lowered prices, people still relied on advertisements to get most information about products. Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or a __4__ number of publications. Now media choice, has __5__ too, and consumers select what they want from a far greater variety of sources-especially with a few clicks of a computer mouse. __6__ the internet, the consumer is finally seizing power.

As our survey shows, __7__ has great implications for companies, because it is changing the way the world shops. Many firms already claim to be “customer-driven” or “consumer-centered”. Now their __8__ will be tested as never before. Taking advantage of shoppers’ __9__ will no longer be possible: people will know-and soon tell others, even those without the internet-that prices in the next town are cheaper or that certain goods are inferior. The internet is working wonders in __10__ standards. Good and Good and honest firms should benefit most.

1. A. changed           B. maintained                 C. restored       D. rescued

2. A. in time                   B. in truth                     C. in case        D. in theory

3. A. Just as                  B. The moment         C. If                D. Although

4. A. 1imited                  B. minimum                  C. sufficient      D. great

5. A. disappeared            B. existed                      C. exploded      D. survived

6. A. According to         B. Thanks to                  C. But for       D. Apart from

7. A. consumer power                    B. product quality               

C. purchasing habit                     D. manufacturing efficiency

8. A. information            B. investment                 C. claims               D. shops

9. A. generosity         B. knowledge                 C. curiosity            D. ignorance

10. A. raising                B. lowering              C. abandoning         D. carrying

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