29、amazon.com

Dear Customers,

I love  slipping into a comfortable chair for a long read-as I relax into the chair, I also relax into the author’s words, stories, and ideas. The physical book is so elegant that it disappears into the background, and what remains is the author’s world.

Today, we at Amazon are excited to announce Mindle, a wireless, portable reading device with instant access to more than 90,000 books, magazines, and newspapers.

We’ve been working on Mindle for more than three years. Our top design objective was for Mindle to disappear in your hands-to get out of the way-so you can enjoy your reading. We also wanted to go beyond the physical book. Mindle is wireless, so whether you’re lying in bed or riding a train, you can think of a book, and have it in less than 60 seconds. No computer is needed-you do your reading directly from the device.

We chose the same wireless technology used in advanced mobile phones. But unlike mobile phones, there are no monthly wireless bills, no service or data plans, and no yearly contracts. There is no software to install. We want you to get lost in your reading and not in the technology.

Mindle uses a new kind of display called electronic paper. Sharp and natural with no strong light, reading on Mindle is nothing like reading from a computer screen. Mindle weighs only 10.3 ounces-less than a paperback-but can carry two hundred books.

Enjoy learning about Mindle and many thanks!

Leff Bezos

Founder & CEO

1.This passage most probably is a(n) _______.

       A.advertisement                                      B.news story

       C.lab report                                            D.letter of thanks

2.From the passage we learn that Mindle is a device which _______.

       A.has neither wires nor weight                B.is operated by a computer

       C.disappears while you read                    D.can find a book within one minute

3.With the device, the reader is able to ___________.

       A.enjoy reading when driving a car           B.improve reading skills

       C.gain access to free software                 D.get rid of heavy books made of paper

4.Different from mobile phones, Mindle ________.

       A.has a much more friendly screen           B.can work in the absence of electricity

       C.doesn’t involve regular fees    D.is wireless and can be used anywhere

 

 

28、Directions: Read the following text and choose the most suitable heading from A – F for each paragraph. There is one extra heading which you do not need.

 

1.

    European television had the idea of taking ordinary people and turning them into “stars” by putting them in unusual situations. “Big Brother” (created in Holland) was one of the first. A group of people were locked in a small house with cameras running 24 hours a day. It was called a “watch and dial” show because viewers vote by telephone to decide who should leave or stay.

2.

    “Big Brother” was probably the first of the new reality shows, bus such a programme has developed. Many have found appeal by having a theme to them, but most are based on the principle of “survival of the fittest” by eliminating participants as the series progresses. So we have the dating shows where winners either pair off or stay true to their partners outside the TV studio. Then there are those that test people’s abilities for specific jobs like running a kitchen, becoming an interior designer or a top model.

3.

    Critics say these programmes are basically bad television, but people watch them. So why are there so many of them? For the viewer it’s an opportunity to “people watch”. It’s natural to like watching other people. They’re interesting. We can imagine what we would do in that situation. We get to know the characters and see them grow and develop week after week. And of course, television is the perfect place to watch people. Like the theatre or cinema we can look at other people and they can’t look back. But with television, we can watch in the privacy of our own homes. We watch, but we don’t have to admit it to anyone.

4.

    The TV companies like reality shows because they are cheap to produce and attract younger viewers, which advertisers like. The last “Big Brother” in Britain attracted enormous advertising revenue. They aren’t dependent on “star” actors with enormous salaries. And your actors won’t go on strike. And why do people participate in them? Well, for fame and money of course. In the past, appearing on television wasn’t for ordinary people. You had to be good at something, like sport, or reading the news, or acting. But not any more.

5.

It seems that most shows do well at the beginning but then the viewing figures begin to fall. And it varies from country to country too. For example, one show had an adopted child try to guess the identity of her real father, and another had a family arguing over an inheritance. Both were cancelled after one episode. Perhaps the novelty has worn off. Certainly, reality TV seems to appeal much more to the younger audience. And now there are so many shows around even the young have become more critical. Reality shows will probably survive – it’s just no longer so easy to make a successful one.

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