3.参考词汇:植入广告product placement。

The 2010 Spring Festival Gala has set records for TV commercial rates,which accordingly has caused heated discussions due to product placement in the programmes.

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2

“Four Tigers” Ceremony of the Tu Minority

Heigouding Village,Ledu County in the west of Qinghai Province is a place where many people of the Tu minority have lived for centuries.As the little village is comparatively closed to the outside world,a custom called “Four Tigers” was created 200 years ago to protect its inhabitants(居民)from sickness and bad luck.

Every year the ceremony is held on the eve of January 15th according to the Chinese lunar calendar to frighten off ghosts and evil souls,and to pray for peace.

Normally four local villagers are selected to be the “tigers” in the ceremony.At first,they gathered with village elders at the mountain­god temple to offer sacrifices of wine,food and incense,and to ask the god to help the tigers.Then the tigers were adorned with herbs,candles and two batches of incense to serve as the tiger’s ears.Two red ribbons held in their mouths represented the tiger’s tongue.The tigers drank wine,knelt and kowtowed to the mountain god before they received Hada,a kind of white silk scarf representing respect and good luck,from the village head with firecrackers crackling.

As night fell,the candles on the tigers’ bodies were lit and the tigers began their visits to one household after another.Villagers followed,shouting “Tigers are coming!”The elder from each household welcomed the tigers at the gate,while the rest of the family knelt down in the courtyard.Firecrackers were set off,a toast was made and candies,meat and wine were presented to the villagers following the tigers.After twirling(快速转动)in three circles in the courtyard while those present kowtowed and prayed,the tigers went through every corner of every room to drive away any hiding ghosts.If there was a sick person in the house,the tigers jumped around him or her,scratched their body and said lucky words to drive away diseases and ghosts.After the ceremony,the family would present wine and food to the tigers.Then,shouting “The tigers are leaving!” the whole family saw them off.

After visiting all 30 or 40 households,the herbs were removed from the tigers and burned,to indicate that all the ghosts had been conquered.Then the villagers knelt and kowtowed with the sound of firecrackers,marking the end of the ceremony.

The tiger image exists in other minority groups,too.In ancient times,people entrusted their happiness to gods.The “Four Tigers” ceremony is vividly held in memory of ancient times and a living fossil for academics studying the lives of ancient people.As it is not popular nowadays,this cultural heritage is on the edge of extinction and needs to be rescued.

3

What do you do in a typical day?Do you have control of your time or does time have control over you?Look at the activities and time spent on each to learn how to effectively manage your time.

The first thing you need to do is construct a “Necessary List” to take control of your time.On this list are the necessary things that must be done and the amount of time that each activity takes.This might include a part­time or full­time job,commuting to and from the workplace or school,and time for meals.Don’t forget to write down your family events,because these cannot be moved to a later date.These are things that you cannot cut out from your average day,so set this time aside in advance.

The next thing to do is write a Need­to­Do list of things you need to get done.Write out a daily,weekly and monthly schedule.On this list include such things as grocery shopping,laundry,cleaning the house,mowing(割草)the lawn,and other housework.These are things that are necessary,but they are not fixed,so you can move them around and do them whenever you have time to get them done.Then you should arrange these tasks based on importance.

Last is an “Unessential List”.Write down how much time you honestly spend watching television,reading magazines or books and surfing the Internet.You do need time for entertainment,but you should know that a necessary task might suffer because of the amount of time you are spending on something that is considered to be a waste of time.Cut out the activities that are truly unnecessary if you don’t have enough time to do other important things.

Finally,put all of this down on a chart so that you can see it easily.Write out a schedule in 15 minutes so that you can easily check what you have to do that day.

Title
How to Take 1.Control of Your Time
2.Methods/Ways to manage
Your ime
Make a Necessary List
☆Write down the things that are 3.necessary to do,such as your jobs,meals and so on.
☆List the time that you need to do each 4.activity on the list.
Make a Need­to­do List
☆Make a daily,weekly and monthly 5.plan/schedule for the things that you have to get  done.
☆There is no 6.needto figure out the specific time for each activity.
☆Arrange things according to their 7.importance.
Make an Unessential List
☆Write down how much time you spend on 8.entertainment,such as watching TV or surfing  
the Internet.
☆9.Cut out the unnecessary activities to concentrate on other more important things.
Put the 10.lists on a chart
☆Check the chart every day so that you can take control of your time well.

2.可适当增加细节。

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2

Being a good neighbor matters-not only because it makes life more pleasant,but also because being a good neighbor is part of being a good person.

Being a good neighbor has a lot to do with respecting privacy.It’s often best to mind your own business,give neighbors a lot of space and try to sense when it’s appropriate to back off.But it’s just as important to know when the time is right to give a hand.Helping with physical work is one good way to establish trust.If your neighbor is going to be moving some heavy furniture,or needs help fixing something you know your way around,offer to help out.Once you’re getting familiar,this assistance can also extend to things like housesitting or collecting the mail while your neighbor is away.If you have a close relationship with your neighbors,the day may come when you’re asked to take care of their kids.Should you accept,you’ll probably end up playing with and entertaining these children.

It should go without saying that pet owners need to care for their animals properly.This includes cleaning up after them.There are few things more annoying for neighbors than a dog that uses their lawns(草坪)as a toilet,or that barks endlessly while clained up in a backyard.Don’t mess around-be a kind and responsible pet owner.

There are times when a certain level of noise is fine and there are times when it isn’t-and it’s good to know the difference.Turn the music down a bit after sundown,and further reduce the volume as it gets toward 10 pm.It’s usually fine to throw an occasional load party as long as the neighbors are invited or have been informed.

How to Be a Good Neighbor

Titles
Details
1.Importance/Significance of being a good neighbor.
●Good neighbors make a pleasant life.
●It is a good 2.quality/virtue for a person to be a good
neighbor.
Getting along well with your neighbors.
●Respect others’ privacy.
●Establish trust by 3.offering/providing/giving physical help first.
●When it is appropriate,try to 4.develop/form/establish/build a closer relationship  
with your neighbors by extending to help.
Taking your
5.responsibility to be a pet owner.
●Clean up after your pet animals.
●Always keep your dog quiet and try to avoid its
6.endless barks.
Controlling the 7.level of noise
●Turn the music down a bit after it is at 8.sunset/dusk/
sundown.
●Volume should be further 9.reduced/lowered when it
gets towards 10 pm.
●Holding a loud party 10.occasionally is OK if your neighbors are  invited.

3

Nowadays people use different ways to communicate with each other.And does one always tell the truth when he or she talks with the other on the phone?Or does one sometimes tell a lie when writing an e­mail or giving an instant message?Recent research has found that communication technologies are far from equal when it comes to conveying the truth.The first study,made by Jeff Hancock of Cornell University in Ithaca,New York,to compare honesty across a range of communication media has found that people are twice as likely to tell lies in phone conversations as they are in e­mails.The fact that e­mails are automatically recorded-and can come back to trouble you-appears to be the key to the finding.

Jeff Hancock made an investigation by asking 30 students to keep a communication diary for a week.In it they noted the number of conversations or e­mail exchanges they had lasting more than 10 minutes,and how many lies they told.Hancock then worked out the number of lies per conversation for each medium.He found that lies made up 14 per cent of e­mails,21 per cent of instant messages,27 per cent of face­to­face interactions and an astonishing 37 per cent of phone calls.

His results,to be presented at the conference on human computer interaction in Vienna,Austria,in April,have surprised psychologists.Some expected e­mailers to be the biggest liars,reasoning that because the unreal condition makes people uncomfortable,the detachment of e­mailing would make it easier to lie.Others expected people to lie more in face­to­face exchanges because people are more practiced at that form of communication.

But Hancock says it is also very important and effective whether a conversation is being recorded and could be reread,and whether it occurs in real time.People appear to be afraid to lie when they know that they will be responsible for what they have said in the conversation,he says.This is why fewer lies appear in e­mails than on the phone.

People are also more likely to lie in real time-in an instant message or phone call,say-than if they have time to think of a response,says Hancock.He found many lies are sudden or immediate responses to demands that they don’t expect,such as “Do you like my dress?”

Hancock hopes his research will help business companies work out the best ways for their employees to communicate.For instance,the phone might be the best medium for selling their products where employees are encouraged to stretch the truth.But when giving results,work assessment,where honesty is regarded as more important than others,it might be best by using e­mails.

Jeff Hancock’s study on lying in different ways of communication
The 1.conclusion from the statistics of the investigation
People tell 2.more lies when the communicating ways change from 3.e-mails to instant messages to face­to­face interactions to phone calls.
The reasons
why people lie/don’t lie
●People won’t lie when their conversations will be 4.reciorded and can be reread,or when they know they should be 5.responsible for what they have said.
●People lie in real time mostly because they have to answer 6.unexpected questions without hesitation.
The 7.benefits that business
companies can
have from the
study
●Using telephones for 8.sales because their employees can stretch the truth.
●Using e­mails for work assessment because their employees must tell what they’ve done 9.honestly
The inference
 from the study
Suitable media should be chosen for different 10.communication/communicating purposes.
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