64.The text is mainly written to explain _____ .

A. how to win the speaking competition        B.how to choose winners from participant

C.some details about the competition itself  D.who can take in the speaking competition

C

He may not be the world’s wealthiest endorser (代言人) ,  but he is certainly one of the tallest . That 2.26-meter height has helped NBA All-Star Yao Ming on the basketball court and in marketing deals .

The Chinese center for the Houston Rockets has already appeared in TV sports for Visa and Apple and he just signed a deal for commercials for Gatorade , the sports drink .

His quick rise has surprised some marketing experts , because many expected Yao’s court skills –and his figure as a product endorser - to take time .

“All of a sudden , he’s all over the place .”said Bob Dorfinan , business creative director for San Francisco-based Pickett Advertising . “I think it’s a little bit of a surprise to see how comfortable he is on camera and how charming he is without being able to speak more than a few sentences of English .”

 Ric Iverson , the vice president of sales for Harbrew , a beer importer and distributor (批发商)in New York , said he was in Huston in June for a restaurant trade show , which took place the same week as the NBA player pick .

A Huston radio station was throwing a party at a local bar . So Iverson gave them several cases of China’s Yanjing beer , for which Harbrew is the Sole US importer .

  Because the Rockets were expected to choose Yao as the pick overall that day , about a third of the 3,000 party goers were Asian , Iverson said . The bar ended up selling all the Yanjing that Harbrew had offered and Iverson later got a call from a  Rockets businessman who had seen the success of Yanjing beer and wanted to partner with Harbrew . Harbrew now has courtside ads in Huston advertising Yanjing In English and Chinese , and the beer is sold at the palace during basketball games .

  Dorfman and Bob Williams , chief of an Illinois company that tracks entertainment marketing , said the only way Yao’s off-cut deals will improve is if his court play does , too .

59.  What might be discussed in the following part ?

A.A real Chinese banquet while the writer was on his trip to China .

B. The Chinese personally

C. The writer’s life in China

D. Chinese culture

B

The “21st Century Ericsson Cup “Sixth National English Speaking Competition

Organizers : China Daily and Ericsson (China ) Company Ltd.

Coordinators: English –Speaking Union . China University English Speaking Association

Co-sponsors :EF Education , Times Publishing Group of Singapore , Pearson Education ( Longnm as an imprint), Shanghai Foreign Language Education Press

Date :March 30 (Friday ). 2003

Place :Beijing International Convention Center

Competition format : Each student will present a five-minute prepared speech on the given topic , followed by a three-minute extemporaneous speech and a three-minute question and answer session with the judge .

Speech topic : Beijing 2008 , the Meaning of the Bid

  ( Topic for the extemporaneous speech will be given on the day of competition . ) 

Prizes: The top winner will get the “21st Century Ericsson Cup”. Among those born after May 18 , 1982 , the top two contestants will be honored as the “Most Promising Speakers “ and be awarded scholarships to travel to the annual International public Speaking Competition , held by the English –Speaking Union in London in May, 2003.

Among the remaining contestants , the top two will be awarded a two-week training course in an international language school in Britain , sponsored by EF Education: the third –and fourth –place winners will be awarded a study trip to Singapore by the times Publishing Group. The next six winners will receive certificates and book prized by Pearson Education and Shanghai Foreign language Education Press .

Participants : 25 students , each with a tutor from his/her coach , representing each of the 25 participating universities .

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