70. Why do you think it took years for
Jalpur to decide to move up the coast?
A.
He waited for a good harvest.
B.
He waited for his son’s invitation.
C.
He felt he was not old enough.
D.
He loved the village too much..
E
Making an
advertisement for television often costs more than a movie. For example, a
two-hour movie costs $6 million to make. A TV commercial can cost more than $6,000 a
second. And that does not include the cost of paying for air time. Which is
more valuable, the program or the ad? In terms of money--- and making money is
what television is all about--- the commercial is by far the more important.
Research, market testing, talent, and money--- all
come together to make us want to buy a product. No matter how bad we think a
commercial is, it works. The sales of Charm went up once the ads began. TV
commercials actually buy their way into our head. We, in turn, buy the product.
And the ads work because so much time and attention
are given them. Here are some rules of commercial ad making. If you want to get
a lower-middle-class buyer, make sure the announcer has a tough, manly voice.
Put some people in the ad who work with their hands. If you want to sell to an
upper-class audience, make sure that the house, the furniture, and the hair
styles are the types that the group agree with. If you want the buyer to feel
superior to the character selling the product, then make that person so stupid
or silly that everyone will feel great about himself or herself.
We laugh at commercials. We don’t think we pay that
much attention to them. But evidence shows we are kidding ourselves. The making
of a TV commercial that costs so much money is not kid stuff. It’s a big, big
business. And it’s telling us what to think, what we need, and what to buy. To
put it simple, the TV commercial is a form of brainwashing.