【题目】What is the first thing you notice when you walk into a shop? The products displayed (展示) at the entrance? Or the soft background music?

But have you ever notice the smell? Unless it is bad, the answer is likely to be no. But while a shop’s scent may not be outstanding compared with sights and sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.

A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers’ intention to purchase increased by 80 percent.

When it comes to the best shopping streets in Pairs, scent is just as important to a brand’s success as the quality of its window displays and goods on sales. That is mainly because shopping is a very different experience to what it used to be.

Some years ago, the focus for brand name shopping was on a few people with sales assistants’ disproving attitude and don’t-touch-what-you-can’t-afford displays. Now the rise of electronic commerce (e-commerce电子商务) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar stores (实体店) can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.

Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut (椰子) scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the store’s windows to smell books, pots and drawers, in search of their perfect scent.

【1】 E-shops are mentioned in the passage to _______ .

A. introduce the rise of e-commerce

B. urge shop assistants to change their attitude

C. push stores to use sights and sounds

D. show the advantages of brick-and-mortar stores

【2】 The underlined word “destination” in Paragraph 5 means _______ .

A. a platform that exhibits goods

B. a spot where travelers like to stay

C. a place where customers love to go

D. a target that a store expects to meet

【3】The main purpose of the passage is to ______ .

A. compare and evaluate B. inform and explain

C. examine and assess D. argue and discuss

【4】 According to the passage, what is an increasingly powerful tool in the success of some brand store?

A. Unique scents. B. Friendly assistant.

C. Soft background music D. attractive window display.

【题目】根据短文内容,从短文后的选项中选出能填入空白处的最佳选项,并在答题卡上将该项涂黑。选项中有两项为多余选项。

Where would you most like to go on vacation? Paris? London? The Amazon Rainforest? Each of these destinations is attractive. 【1】

As a new word, staycation refers to people staying at home during their vacation time, and going sightseeing around their hometown.

Staycations have become really popular recently, as a way of having an enjoyable vacation, without spending too much money. There are shortcomings to every positive thing, however.

2 You also might prevent yourself from enjoying things to the fullest, as the atmosphere

might be the same as any other time.

3 It means you won't be available for work or other activities.

What can you do to make your staycation fun?

1.Go to a nearby town, or to a fancy hotel in your hometown and stay over night. Treat yourself to room service and any other fun things the hotel has to offer.

2. 4 You would have done it on a vacation, right? Treat yourself to this, at least for one day!

3.Throw a small party. Think about the money you are saving by not going away. You will still save money, but have more fun, and you will help other people to have fun too!

4.Go shopping! Window shopping, or the super fun type, where you buy things! You would have bought souvenirs if you had gone on a vacation, so treat yourself during your staycation!

The most important thing to remember is to do things that make you and your family excited! 5

A. Eat out for every meal!

B. Go on a day trip to a nearby town, or to a beach.

C. But why not remain at home and enjoy a staycation?

E. Most of the time it involves dining out more frequently than usual.

D. If you are on a staycation, you might get calls from work.

F. Make sure you all have fun, and when it is over, you feel refreshed.

G. The trick is to make sure your friends and coworkers know you are on a staycation.

【题目】根据短文内容, 从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

Entering a university is an important part of a person’s life. Today, many people go to a university to study and train for a future job in subjects like law, medicine or education. 【1】 . An important one started in Egypt over one thousand years ago.

The world’s oldest surviving university, AL-Azhar, is in Cario, Egypt. It was first built as a mosque for religion (宗教寺院) in A.D.972. A few years later, learners and teachers began meeting in the mosque. They read and talked about the subject of religion and law. 2 . Leaders in the city of Cario decided to create a school for higher learning and soon after that, and AL-Azhar University was founded.

3 .For these teachers at AL-Azhar, they needed to think about what courses to teach and how to teach them. The earliest courses were in law and religion. In a course, students read and studied with the teacher, but there was also free discussion. Often, students and teachers had interesting discussions, and there was no ‘right’ answer. In the years that followed, the new university interested scholars from around the world. 4 .At AL-Azhar, people studied the past, but it was also a place for sharing new ideas.

Over a thousand years later, AL-Azhar is still an important university in the world. 5 . Today, many of the world’s most important universities such as Oxford and Harvard still follow the same traditions as they do at AL-Azhar.

A. A university was a new idea at that time.

B. There are many reasons to study in Egypt.

C. They came here to teach and do research.

D. Around the year 988, a new decision was made.

E. However, the university is not a modern invention.

F. The cost of university education is increasing year by year.

G. Its library contains many of the world’s oldest and most valuable books.

【题目】A recent survey in the United States showed that the average family spent more money on its pets than on its children. Although rather shocking, it should not surprise anyone who has seen the doggy parlors(客厅) where loved pets rest. Are Americans unique in treating their little friends in this way? No, the English, too, pay more attention to their pets.

This can clearly be seen when we look at pet foods, which often contain more vitamins than human food. They certainly cost much. Last year the British public spent two hundred million pounds on pet food alone, to say nothing of veterinary bills or animal furniture. It is difficult not to feel angry about this when considering what the same amount could do for victims of starvation and poverty, so it is not unusual for me to get hot under collar when I read an old man left all his money to his dog instead of his children.

There are a variety of reasons why I find pets-raising alarming. They cause physical problems. An example of this is New York where they have great difficulty getting rid of the mess that dogs leave on the streets. Many people find this funny, but in a number of large cities it is a major problem. Animals can cause disease, too. It is the threat of rabies — a disease with no known cure.

Another problem is the carelessness of pet owners. Most little children want a dog or a cat, and they continually push their mothers and fathers until they get one. It is only when the "sweet little thing" has been brought home that the parents realize how much time and money must be spent on "Rover" or "Bonzo". Then they just abandon it. As a result, they are allowed to run free. English farmers lose hundreds of sheep a year, killed by someone's pet and you must have read of children being hurt by some pets of their own.

Lastly, I would only suggest that we have got our priorities wrong and that something should be done about it. In my view, it's time we stopped being sentimental about pets. I can see no reason why we should get upset when animals are cut up for medical experiments. This will lead us to discovering cures for serious human diseases, then I say, “keep cutting!”

【1】The doggy parlors are mentioned in the 1st paragraph to show ________.

A. where Americans keep their pets

B. what costly lives the pets are living

C. why children love their pets so much

D. how much pets depend on their masters

【2】In the second paragraph "to get hot under the collar" probably means ________.

A. getting quite hot B. feeling overwhelmingly angry

C. becoming excited D. receiving a fashionable shirt

【3】According to the author, in which field can animals be most useful?

A. Pet. B. Food. C. Medicine. D. Sports.

【4】What is author’s attitude towards pets-raising?

A. Pitiful. B. Neutral. C. Opposed. D. Supportive.

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