Question

【题目】What is the first thing you notice when you walk into a shop? The products displayed (展示) at the entrance? Or the soft background music?

But have you ever notice the smell? Unless it is bad, the answer is likely to be no. But while a shop’s scent may not be outstanding compared with sights and sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.

A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers’ intention to purchase increased by 80 percent.

When it comes to the best shopping streets in Pairs, scent is just as important to a brand’s success as the quality of its window displays and goods on sales. That is mainly because shopping is a very different experience to what it used to be.

Some years ago, the focus for brand name shopping was on a few people with sales assistants’ disproving attitude and don’t-touch-what-you-can’t-afford displays. Now the rise of electronic commerce (e-commerce电子商务) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar stores (实体店) can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.

Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut (椰子) scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the store’s windows to smell books, pots and drawers, in search of their perfect scent.

【1】 E-shops are mentioned in the passage to _______ .

A. introduce the rise of e-commerce

B. urge shop assistants to change their attitude

C. push stores to use sights and sounds

D. show the advantages of brick-and-mortar stores

【2】 The underlined word “destination” in Paragraph 5 means _______ .

A. a platform that exhibits goods

B. a spot where travelers like to stay

C. a place where customers love to go

D. a target that a store expects to meet

【3】The main purpose of the passage is to ______ .

A. compare and evaluate B. inform and explain

C. examine and assess D. argue and discuss

【4】 According to the passage, what is an increasingly powerful tool in the success of some brand store?

A. Unique scents. B. Friendly assistant.

C. Soft background music D. attractive window display.

Answer 1

【答案】

【1】D

【2】C

【3】B

【4】A

【解析】

试题分析：本文介绍了现在的很多商店都运用一个新方法：味道，来吸引顾客。并解释了这样做的原因。这是与网店比较起来实体店的一个优势。

【1】D推理题。根据第五段3,4行But while e-shops can use sights and sounds, only bricks-and-mortar stores (实体店) can offer a full experience from the minute customers step through the door to the moment they leave.可知电子网店里可以使用声音和视觉来吸引顾客，那么实体店里就可以使用味道来吸引顾客。作者举电子网店是为了说明实体店也有自己的优势。故D正确。

【2】C猜测词义题。根据本句Another brand store seeks to be much more than a shop, but rather a destination.可知另外一家实体店通过种种方法努力让自己不仅仅是一个商店，而成为人们愿意去的目的地，既然来到这里，他们就可能多购物了。划线词指人们愿意去的目的地，故选C.

【3】B推理判断题。本文介绍了现在的很多商店都运用一个新方法：味道，来吸引顾客。并解释了这样做的原因。也就是说本文是为了告诉我们这样的行为并做出解释。故选B.

【4】A推理题。根据文章第三段1,2行A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines.可知这家商店的成功的原因是店里很有特色的味道。故B正确。