【题目】Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.

Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.

Pearson faced a battle over the future of the Sparrow brand. The chains owner now favored rebranding Sparrow as Marcys restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers speeding power. Finally, the owner accepted his idea.

The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product, the intension was to put Sparrow in the hearts of potential customers.

Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover (营业额).

These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.

【1Which was one of the problems Sparrow faced before Pearson became CEO?

A. The number of its customers was declining

B. Its customers found the food unhealthy

C. It was in need of financial support

D. Most of its restaurants were closed

【2What does the underlined word them in Paragraph 2 refer to?

A. customers of Sparrow restaurants

B. Sparrow restaurants

C. customers of other fast-food chains

D. other fast-food chains

【3For what purpose did Pearson start the advertising campaign?

A. To build a good relationship with the public.

B. To stress the unusual tradition of Sparrow.

C. To learn about customers spending power.

D. To meet the challenge from Marcys restaurants.

【4What was Pearsons achievement as a CEO?

A. He managed to pay off Sparrows debts.

B. He made Sparrow much more competitive.

C. He helped Sparrow take over a company.

D. He improved the welfare of Sparrow employees.

【题目】Lost iPhone

Unexpectedly, I lost my white iPhon5s in Midtown on Friday night. It had a blue green cover on it. There are many pictures of my son on it, and I’m heartbroken. Please return, no questions asked. Reward. Reply to: 2652255359@craigslist.org

Do you need a babysitter that you can trust?

My name is Tina. I am a responsible babysitter that you can trust. If you are looking for someone dependable and affordable I am that person! I HAVE MORE THAN 30 YEARS OF EXPERIENCE (including disabled children) ! I am a retired Home Health Aid and absolutely love children. I work with my sister Iris who has also 20+years as a teacher’s assistant. WE LOOK FORWARD TO MEETINC YOU! Available 24 hours and flexible with fees! I am fully bilingual—Spanish/English. Please email me or call 712-867-7688.

I BABYSIT ONLY AT MY HOME.

I accept children from all ages. Fee starts from $100-$150 a week depending on the hours. I am very flexible and my fee can change. Feel free to contact me via email or on my cell phone 566-67-1873 and we can work something out.

Part-time Chinese Babysitter Wanted

Part-time Chinese speaking babysitter needed to assist with one-year-old twins and to perform some light housework as needed. Assistance needed Fridays and occasional weekends. Please provide your salary expectation. College students are welcome to apply.

Reply to: 2652113885@craigslist.org

【1Who posted the lost and found information?

A. A mother.B. A kind woman.

C. A heartbroken girl.D. A parent.

【2What do we know about Tina?

A. She can speak two languages.

B. She lives alone now.

C. She takes care of children over 3.

D. She used to be a teacher’s assistant.

【3If you want to send your kids to the babysitter’s home, you can find one in ______.

A. Ad 1 B. Ad 2 C. Ad 3 D. Ad 4

【题目】The Internet has opened up a whole new online world for us to meet, chat and go where we’ve never been before.

But just as in face to face communication, there are some rules of behavior that should be followed when on line. 【1 Imagine how you’d feel if you were in the other person’s shoes.

For anything you’re about to send: ask yourself, “Would I say this to the person’s face?” if the answer is no, rewrite and reread. 2

If someone in the chat room is rude to you, your instinct 本能is to fire back in the same manner. But try not to do so. 3 If it was caused by a disagreement with another member, try to fix the situation by politely discussing it. Remember to respect the beliefs and opinions of others in the chat room.

4 Offer advice when asked by newcomers, as they may not be sure what to do or how to communicate. When someone makes a mistake, whether it’s a stupid question or an unnecessarily long answer, be kind about it. If it’s a small mistake, you may not need to say anything. Even if you feel strongly about it, think twice before saying anything. Having good manners yourself doesn’t give you license to correct everyone else. 5 At the same time, if you find you are wrong, be sure to correct yourself and apologize to those that you have offended.

It is not polite to ask others personal questions such as their age, sex and marital status. Unless you know the person very well, and you are both comfortable with sharing personal information, don’t ask such questions.

A. It’s natural that there some people who speak rudely or make mistakes online.

B. Repeat the process till you feel sure that you’d feel comfortable saying the words to the person’s face.

C. Everyone was new to the network once.

D. The basic rule is simple: treat others in the same way you would want to be treated.

E. When you send short messages to a person online, you must say something beautiful to hear.

F. You should either ignore the person, or use your chat software to block their messages.

G. If you do decide to tell someone about a mistake, point it out politely.

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