题目内容

【题目】____ an important decision more on emotion than on reason, you will regret it sooner or later.

A. Basing B. To base C. Based D. Base

【答案】A

【解析】

试题分析:句意:以情绪而不是原因做出一个重要的决定,你迟早会为此后悔的。sb. base sth. on sth.某人把…放在…的基础之上。句子主语you与动词base构成主动关系,故使用现在分词的形式。故A正确

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【题目】When there are some strangers in front of us, which of them will we trust?

According to a new study in the online PLOS One, people make their decisions to trust others largely based on their faces.Your appearance can do a lot for you, especially if you are in the financial industry.The more trustworthy you look, the more likely people will buy what you’re selling.

Researchers from Britain’s University of Warwick Business School, University College London, and Dartmouth College, US, did a number of experiments.

The research team used computer software to make 40 faces, from the least to the most trustworthy-looking.

The study said that the difference between a trustworthy face and one that isn’t as trustworthy comes from features that look slightly angry or slightly happy, even when the face is at rest.However, a slightly happy face is more likely to be trusted.

Researchers gave participants some money and asked them which face they trusted to invest the money for them.Then researchers gave some good and bad information about the people with these faces, and asked the participants again whom they trusted.

The results showed that even if they got different information, the participants didn’t change their choices.They were still more likely to invest their money with the more trustworthy-looking faces.

Chris Olivola, one of the study’s authors, said in the University of Warwick’s press release: “It seems we are still willing to go with our own instincts about whether we think someone looks like we can trust them.The temptation to judge strangers by their faces is hard to resist.”

【1】Which of the following can be a proper title for this passage?

A.What kind of face do you trust?

B.Who did the experiments?

C.Why do you trust him or her?

D.Why did they do the experiments?

2According to the study, which of the following faces is most likely to be trusted?

A.A sad face. B.A smiling face.

C.A crying face. D.An angry face.

3Which of the following about the experiment is TRUE?

A.The trustworthy faces were given good information.

B.Researchers took photos of the 40 people’s faces in college.

C.Most participants gave their money to the trustworthy-looking faces.

D.Participants liked to choose the faces with good information.

4What did the researchers learn from their experiment?

A.People can’t refuse temptations.

B.People always do things with their instincts.

C.People don’t trust strangers with sad faces.

D.People often judge strangers by their faces.

【题目】Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.

Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.

Pearson faced a battle over the future of the Sparrow brand. The chains owner now favored rebranding Sparrow as Marcys restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers speeding power. Finally, the owner accepted his idea.

The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product, the intension was to put Sparrow in the hearts of potential customers.

Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover (营业额).

These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.

【1Which was one of the problems Sparrow faced before Pearson became CEO?

A. The number of its customers was declining

B. Its customers found the food unhealthy

C. It was in need of financial support

D. Most of its restaurants were closed

【2What does the underlined word them in Paragraph 2 refer to?

A. customers of Sparrow restaurants

B. Sparrow restaurants

C. customers of other fast-food chains

D. other fast-food chains

【3For what purpose did Pearson start the advertising campaign?

A. To build a good relationship with the public.

B. To stress the unusual tradition of Sparrow.

C. To learn about customers spending power.

D. To meet the challenge from Marcys restaurants.

【4What was Pearsons achievement as a CEO?

A. He managed to pay off Sparrows debts.

B. He made Sparrow much more competitive.

C. He helped Sparrow take over a company.

D. He improved the welfare of Sparrow employees.

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