题目内容

【题目】Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.

Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.

Pearson faced a battle over the future of the Sparrow brand. The chains owner now favored rebranding Sparrow as Marcys restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers speeding power. Finally, the owner accepted his idea.

The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product, the intension was to put Sparrow in the hearts of potential customers.

Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover (营业额).

These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.

【1Which was one of the problems Sparrow faced before Pearson became CEO?

A. The number of its customers was declining

B. Its customers found the food unhealthy

C. It was in need of financial support

D. Most of its restaurants were closed

【2What does the underlined word them in Paragraph 2 refer to?

A. customers of Sparrow restaurants

B. Sparrow restaurants

C. customers of other fast-food chains

D. other fast-food chains

【3For what purpose did Pearson start the advertising campaign?

A. To build a good relationship with the public.

B. To stress the unusual tradition of Sparrow.

C. To learn about customers spending power.

D. To meet the challenge from Marcys restaurants.

【4What was Pearsons achievement as a CEO?

A. He managed to pay off Sparrows debts.

B. He made Sparrow much more competitive.

C. He helped Sparrow take over a company.

D. He improved the welfare of Sparrow employees.

【答案】

【1】C

【2】D

【3】A

【4】B

【解析】

试题分析:本文讲述了快餐店Sparrow 从经营出现危机到新的CEO Carl Pearson通过积极努力最终走向成功的故事。

【1】C 推理判断题。根据第一段的Although Sparrow showed no sign of declining可知A项表述不正确;根据第一段的With more and more fast-food concepts reaching the market可知D项表述不符合文意;B项表述文中没有提及;根据第一段的最后一句And to make matters worse, its new owner had no plans to give it the funds it required.可知C项表述符合文意,故选C。

【2】D 细节理解题。根据第二段的第二句He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain,可知Sparrow快餐店的老顾客对该快餐连锁非常支持;其后的用while引导的句子表示对比,然而,其他连锁快餐的顾客也不想离开它们,故此处的them指代其他的连锁快餐。故选D。

【3】A 细节理解题。根据第三段的Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time.可知Pearson利用广告和公众建立良好的关系。A项表述符合文意,故选A。

【4】B 细节理解题。根据最后一段可知,他们的努力得到了回报,Sparrow快餐成为它所到之处的最成功的快餐连锁。B项表述他让Sparrow更有竞争力符合文意,A、C、D三项表述均与文意不符,故选B。

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【题目】James Cleveland Owens was the son of a farmer and the grandson of black slaves. His family moved to Cleveland when he was 9. There, a school teacher asked the youth his name.

“J.C.”, he replied.

She thought he had said “Jesse”, and he had a new name.

Owens ran his first race at age 13. After high school, he went to Ohio State University. He had to work part time so as to pay for his education. As a second-year student, in the Big Ten games in 1935, he set even more records than he would in the Olympic Games a year later.

A week before the Big Ten meet, Owens accidentally fell down a flight of stairs. His back hurt so much that he could not exercise all week, and he had to be helped in and out of the car that drove him to the meet. He refused to listen to the suggestions that he give up and said he would try, event by event. He did try, and the results are in the record book.

The stage was set for Owens' victory at the Olympic Games in Berlin the next year, and his success would come to be regarded as not only athletic (体育的) but also political. Hitler did not congratulate any of the African-American winners.

“It was all right with me,” he said years later. “I didn't go to Berlin to shake hands with him, anyway.”

Having returned from Berlin, he received no telephone call from the president of his own country, either. In fact, he was not honored by the United States until 1976, four years before his death.

Owens' Olympic victories made little difference to him. He earned his living by looking after a school playground, and accepted money to race against cars, trucks, motorcycles, and dogs.

“Sure, it bothered(烦扰) me,” he said later. “But at least it was an honest living. I had to eat.”

In time, however, his gold medals changed his life. “They have kept me alive over the years,” he once said. “Time has stood still for me. That golden moment dies hard.”

【1】In the Big Ten meet, Owens __________.

A. hurt himself in the back

B. succeeded in setting many records

C. tried every sports event but failed

D. had to give up some events

【2】 We can infer from the text that Owens was treated unfairly in the US at that time because __________.

A. he was not of the right race

B. he was the son of a poor farmer

C. he didn't shake hands with Hitler

D. he didn't talk to the US president on the phone

【3】When Owens says “They have kept me alive over the years,” he means that the medals __________.

A. have been changed for money to help him live on

B. have made him famous in the US

C. have encouraged him to overcome difficulties in life

D. have kept him busy with all kinds of jobs

【4】Which of the following is a suitable title for the text?

A. How to Be a Successful Athlete?

B. Golden Moment—a Life-time Struggle

C. Making a Living as a Sportsman

D. Jesse Owens, a Great American Athlete

【题目】Will Nanfang University of Science and Technology in Shenzhen announce a new beginning for Chinas higher education reform? Its too early to answer. But its presence is challenging the Ministry of Education. Even without the approval of the ministry it seems that the school is determined to move forward and enroll 50 students, so-called child prodigies(奇才), to begin classes on March l, 2011.On graduating in 2015, these students will receive a diploma unauthorized by the Ministry of Education----unlike the students of their age from the state-run universities.

The school is committed to modeling itself on Hong Kong University of Science and Technology, but if the government will not approve the school, the situation could cause a lot of trouble for those 50 students if they want to do graduate studies at other higher learning institutions. Other schools could turn their applications down for their unauthorized diplomas.

The difficulties, however, have not frightened students and their parents away. On Dec.18, 2010 more than 1,000 students and their parents visited Nanfang University of Science and Technology for interviews.

Private investment marks the school out from other higher learning institutions in the nation. Not a penny comes from the government. So the government will have no voice in how the school will be run.

The Ministry of Education has published a comprehensive plan for education reform and development between 2011 and 2020.The goal is to make Chinas higher education internationally competitive. To accomplish this goal, the government should have the courage to let the educators who have big ideas try them out. The ministry should have applauded the independence. The school in Shenzhen has shown and encouraged more to do likewise.

Education reform in China has reached a new and crucial stage. Nanfang University of Science and Technology has a long way to go to prove itself competitive rather than a diploma mill.

【1Over 1,000 students and parents visited the school because _________.

A.they believe that the school will have a bright future

B.they believe the government is sure to approve the school

C.the school models itself on Hong Kong University successfully

D.they will never do graduate studies at other higher learning institutions

【2The trouble the students in the school may have is that ________.

A.the government will have no voice in the school

B.they wont receive any diploma when graduating from the school

C.other schools are unlikely to accept their diploma from the school

D.they will not learn how to be competitive

【3What does the author think of Nanfang University of Science and Technology?

A.It is another kind of diploma mill.

B.Its impossible for the school to be competitive.

C.It will never get the approval from the Ministry of Education.

D.Its independence from the government may benefit the education reform.

【4What is the best title of the passage?

A.University of New Style.

B.Chinas Education Reform.

C.Modeling Hong Kong University.

D.Authorized or Not?

【题目】D

Traditionally regarded as one of the safest planes in the skies, the Boeing 777’s reputation will have been damaged by the second fatal crash in less than a year. There are around 1,000 Boeing 777s in service, and the plane is a long haul workhorse(长途运输的主力), shouldering some of the longest routes. It entered service in 1995 and the National Transportation Safety Board, which is responsible for monitoring US-made aircraft, has recorded fewer than 60 incidents. But the recent record has been more patchy(不协调) with two major incidents---a crash at San Francisco airport last July, which claimed three lives, and the crash-landing of a British Airways 777 at Heathrow in January 2008.

However, the Malaysian disaster is very different from both the BA incident and the crash involving a Asiana Airlines flight at San Francisco International Airport in July. Both the BA and Asiana accidents occurred shortly before landing, while the Malaysia airlines plane disappeared off the radar during the early stages of the trip.

The accident at San Francisco in July was attributed to pilot error which led to the engines being set to idle because he believed the computer would maintain sufficient speed to keep the plane up in the air. But initial reports suggest that Zaharie Ahmad Shah, the 53-year-old Malaysian airlines pilot, was hugely experienced - having joined the carrier in 1981 and with 18,365 hours in the cockpit under his belt. The BA crash landing, which did not result in any fatalities, was finally found to have been caused by a blockage in the fuel line feeding the engine. Simply put the aircraft had the aviation equivalent of a cardiac arrest because some of the fuel failed to melt and blocked the supply line at the end of a long flight from Beijing to London, during which the plane travelled through unusually cold airspace over Siberia.

This crash makes people think of the disaster in which 288 people on board an Air France Airbus 330. That plane, another long-haul workhorse, crashed into the Atlantic en-route from Rio de Janeiro in June 2009 killing 228 people. A variety of explanations have been given for the Air France crash, with investigators finding that the plane’s speed sensors were giving an incorrect reading. But with this crash involving a different aircraft, it will take several months before investigators can find out the cause.

【1】Whats the authors purpose of writing the passage?

A. To arouse our attention of some famous crashes of plane.

B. To find out the causes of plane crash.

C. To inform us of the Malaysian disaster.

D. To warn us not to travel by plane any more.

【2】The Malaysian disaster is quite different mainly because_____.

A. The plane disappeared off the radar during the early stages of the trip.

B. The accident occurred shortly before landing.

C. The pilot believed the computer would maintain sufficient speed.

D. The pilot was less experienced.

【3】What methods are used to describe the whole passage?

Giving examples

Making comparisons

Reasoning matters

Offering figures

A. ①②③ B. ②③④ C. ①②④ D. ①③④

【4】What does “this crash” refer to in the last paragraph?

A. the crash of Air France

B. the crash of the Malaysia airlines plane

C. the crash-landing of a British Airways 777

D. the crash at San Francisco airport

【题目】One in ten teens says they use“study drugs”to improve their performance in school. So-called “study drugs”refer to prescription medicines(处方药) that are used to treat ADHD(注意力缺乏症).But most parents have no understanding of the problem, a new study finds.

In January, 2013, researchers from the University of Michigan Mott Children’s Hospital did a national survey of more than seven hundred families with teens. They found that only one percent of parents believe their child has taken a study drug.

Yet in a 2012 University of Michigan study, ten percent of second-year high school students and twelve percent of third-year high school students say they use a study drug.

The misuse of study drugs didn’t come to the attention of almost all parents.“What we found in this survey is a clear mismatch(不协调),”said Dr. Matthew Davis, one of the researchers. It is a mismatch between what parents believed and what their kids were reporting.

“We know teens are spreading the word that these drugs can improve their grades,”Davis said.“But these prescription medicines are drugs. And teens who use them without a prescription are taking a serious risk.”

The new survey showed that fifty-four percent of white parents were“very concerned”about their child taking study drugs, compared with thirty-eight percent of Hispanic(拉美的) parents and thirty-seven percent of black parents.

However, just twenty-seven percent of parents surveyed have talked to their teens about using study drugs. Of these parents, forty-one percent were black, twenty-seven percent were white and seventeen percent were Hispanic.

Students with a prescription for an ADHD drug should be required to keep their medicines in a safe place, such as the school nurse’s office. Seventy-nine percent of parents think so, the survey shows. This may help prevent it from being shared or used by other students.

【1】According to Paragraph 4, Dr. Daiv thinks__________.

A.the 2012 University of Michigan study is untrue

B.it is a good way to take study drugs to treat ADHD

C.some parents still don’t realize the study drugs problem

D.it is necessary to do another new survey about study drugs

【2】Dr. Davis believed using study drugs to improve grades_________.

A.is worth a try B.is bad for health

C.sometimes works D.causes little harm

【3】What does the underlined word“it”in the last paragraph refer to?

A.ADHD. B.The survey.

C.A safe place. D.The study drug.

【4】What is the purpose of this text?

A.To give useful advice.

B.To introduce a new drug.

C.To report a research result

D.To explain what ADHD is.

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