题目内容

9.McDonald's is the owrld single biggest food provider with annual sales of around$12.4bn.And the company's symbol Ronald McDonald is now the world's most recognized person after Santa Claus.
The first McDonald's restaurant was opened in San Bernardino,California,in 1948 by brothers Mac and Dick McDonald.Mac ran the restaurant side; Dick was the marketing genius.He had already invented the drive-in laundry and had been the first person to use neon lights in advertising.Now he spotted the gap in the post-war,baby-boom marker for cheap,family-orientated restaurants with simple menus,standardized food and efficient service.
After a slow start,business began to boom.By 1954,the brothers were joined by another entrepreneur,a kitchen equipment salesman called Ray A Kroc who owned the franchise to the Multimixer,milk shake maker used throughout the McDonald's chain.A year later,Kroc had bought the McDonald brthers'chain of 25 franchises for the equivalent of around$70m(£44m).Dick remained with the company until the Seventies,when he and Kroc Fell out over Kroc's claim that the chain was his creation.
Today,an almost Stalinist cult of personality surrounds Kroc (who died in 1984)at McDonald's,while the brothers who gave the company its name have all but been written out of its history.But though Kroc did not found McDonald's,he was certainly responsible for the empire-building philosophy which led to its world domination.He ushered in such essential contrbutions to international cuisine as the Big Mac(1968)and the Egg McMuffin (1937);and helped launch Ronald McDonald-"in any language he means fun"-on to television in 1963.
Every three hours,a new McDonald's franchise opens somewhere in the world; it can be found in more than 100 countries including India(vegetarian-only to avoid offending the non-beef-eating populace)and Israel(non kosher,despite fierce local objection).McDonald's chain embodied the thrusting,can-do spirit of Fifties America with staff mottoes such as"If you've got time to lean,you've go time to clean."
61.What's the main idea of the passage?D
A.Where can McDonald's go in the future?
B.How McDonald's was founded.
C.How McDonald's was distributed to the world.
D.McDonald's start and development.
62.McDonald's was foundedB.
A.by a kitchen equipment salesman
B.by two brothers in California
C.before the first world war
D.after the first World War
63.What do we know about McDonald's brothers?C
A.They were not McDonald's founders although they named the restaurant.
B.Their business was still in depression after several years.
C.They had clear job separation on business.
D.They sold their restaurant to a salesman in 1954.
64.Which is not Kroc's contribution to McDonald's?C
A.He launched the restaurant image Ronald McDonald on to television.
B.Under his lead,international cuisine as the Big Mac and the Egg McMuffin earned worldwide fame.
C.He spotted the gap in postwar market for cheap,family-orientated restaurants.
D.He built McDonald's empire with a philosophy which led to its world domination.
65.Which statement is true according to the passage?D
A.The single biggest food provider was however,not named after its founder.
B.The international cuisine as the Big Mac,a beef hamburger,is provided every chain restaurant in the world.
C.Employees in McDonald's have no time to lean.
D.The symbol Ronald McDonald,which means fun in any laguage,is said to be the world's most recognized person after Santa Claus.

分析 麦当劳是世界上单一的最大的食物供应商.世界上第一个麦当劳餐厅开张于1948年在加利福尼亚的San Bernardino,由麦当劳俩兄弟一手创办.经过缓慢的起步,生意开始兴隆起来.1954年,Kroc加入并联手把麦当劳连锁店开到世界各地,为世人所熟知.现在每三个小时在世界上的某一个地方就有一个麦当劳连锁店开张.

解答 答案:61.D 主旨大意题.文章第二段说The first McDonald's restaurant was opened in San Bernardino,California,in 1948 by brothers Mac and Dick McDonald介绍了麦当劳的创立,后文介绍了发展.故选D.
62.B 细节理解题.根据第二段的The first McDonald's restaurant was opened in San Bernardino,California,in 1948 by brothers Mac and Richard"Dick"McDonald.(第一个麦当劳餐厅开张于1948年在加利福尼亚的San Bernardino,由麦当劳俩兄弟一手创办.)排除其他选项,故选B.
63.C 细节理解题.根据第二段的Mac ran the restaurant side; Dick was the marketing genius.(Mac经营着路边的餐馆;Dick则是销售天才.),我们了解到:兄弟俩各有分工.故选C.
64.C 细节理解题.根据第二段最后的Now he (指Dick) spotted the gap in the post-war,baby-boom market for cheap,family-orientated restaurants with simple menus,standardized food and efficient service.(Dick发现了战后刚刚繁荣的便宜的、家庭经营的饭店,简单的菜单、标准的食物和高效的服务.)故选C.
65.D 推断判断题.根据第一段的And the company's symbol Ronald McDonald is now (or so the company claims) the world's most recognized person after Santa Claus.(公司的标志Ronald McDonald现在是或者公司自称是当今世界上继圣诞老人之后最容易被认出的人.)和倒数第二段in any language he means fun(无论任何语言,他都是好玩的意思.)"故选D.

点评 阅读理解是考查语篇理解能力.常考的题型有:推理判断题;主旨大意题;细节理解题;猜测词意题.近几年又出现了两种新的考查方式:写作态度判断题和文章结构题.解题时,在读懂文章的基础上,还有特别注意掌握题型的特征,尤其是细节题和推断题不可混淆:细节题是文章信息的再现;推断题是文章信息的提取.本题是广告类文章,考查主要是以细节题为主,细节题要注意常用的出题陷阱有:夸大,缩小,张冠李戴,偷梁换柱,无中生有等,做题时要看清看准.

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3.Camaraderie over Competence
The importance of liking people is the subject of an article in the Harvard Business Review,which has carried out an experiment to find out who we'd rather work with.Hardly surprisingly,the people we want most as our workmates are both:brilliant at their jobs and delightful human beings.And the people we want least are both unpleasant and useless.More interestingly,the authors found that,given the choice between working with lovable fools and competent jerks (性情古怪的人),we irresistibly choose the former.Anyway,who likes those stupid men who annoy or hurt other people?We might insist that competence matters more,but our behavior shows we stay close to the people we like and sharing information with them.
What companies should therefore do is get people to like each other more.The trick here is apparently to make sure staffs come across each other as often as possible during the day.They also should be sent on bonding courses and so on to encourage friendliness and break down displeasure.However,more outdoor-activity weekends and shared coffee machines inspire no confidence at all.
The reality is that people either like each other or they don't.You can't force it.Possibly you can make offices friendlier by tolerating a lot of chat,but there is a productivity cost to that.In my experience,the question of lovable fool against competent jerk may not be the right one.The two are interrelated:we tend not to like our workmates when they are completely hopeless.I was once quite friendly with a woman whom I later worked with.I found her to be so outstandingly bad at her job that I lost respect for her and ended up not really liking her at all.Then is there anything that companies should be doing about it?
By far the most effective strategy would be to hire people who are all pretty much the same,given that similarity is one of the main determinants of whether we like each other.I think this is a pretty good idea,but no one dares recommend this anymore without offending the diversity lobby group.There is only one acceptable view on this subject:teams of similar people are bad because they stop creativity.This may be true,though I have never seen any conclusive proof of it.
Not only do we like similar people,we like people who like us.So if companies want to promote more liking,they should encourage a culture where we are all nice to each other.The trouble is that this needs to be done with some skill.

67.According to the research,which kind of colleagues would most people tend to choose?A
A.Nice but unintelligent.
B.Creative but unattractive.
C.Competent but unfriendly.
D.Humorous but unambitious.
68.The author talks about her experience to show thatC.
A.people respect outstanding leaders
B.people tend to like optimistic workmates
C.a workmate's working ability is important
D.talkative workmates makes offices friendlier
69.Some people think that similar people working together mayB
A.offend each other
B.create fewer new ideas
C.talk more and work less
D.be likely to stick together
70.To encourage workmates to like each other,companies couldD.
A.arrange the training course for workers to study together
B.organize team-building activities outside the office
C.encourage a diversity of opinions in workplace
D.employ staff who have a lot in common.
17.The Owl Count
Annie slept in the front of the seat with her father drove through the darkness."We're almost there!"Dad announced cheerfully."Soon well be observing and counting owls at the state park."Yawning,Annie nodded and smiled.The time was 4:30a.m.Looking out into the darkness,Annie remembered learning in school that most owls are active at night,when they hunt for food.During the day they sleep in hard-to-find spots.
"Dad,why do you need to count owls?"she asked."It's important for the scientists to have current information about bird populations,"he explained."We want to know which birds have decreased in number and whether any new kinds of birds are coming into a certain area.You and I will write down the kinds of birds that we see today and keep a record of how many times we see each kind.Then we'll send out a report to a scientific organization that is collecting about birds from people all over the county."
Dad pulled into the parking lot of the state park.Then,with flashing in hand,they began their hike into the woods.Annie zipped up her coat and tried to keep from trembling.She had not expected the morning to be so frigid.Luckily her gloves were in her pocket.
Suddenly Annie's father stopped and gestured for her to be still.Obeying,Annie did not take another step.She thoght she heard a low crying up head."That's certainly a screech owl,"her father whispered."Let's get a look at it."After looking more closely,Annie could see that it was a small owl.Sensing danger,the owl narowed its eyes and pulled its feathers tightly against its body.Annie carefully wrote down in her notebook that they had seen a screech owl.
Walking a little farther,they came to a tall oak tree."This looks like a perfect spot to attract owls,"Dad said."I'm going to play a recording of common call of the barred owl.Maybe we can get one to answer.'Annie could hardly believe her ear.The recorded all sounded as if the bird were asking,"who cooks for you?"Moments later Annie thought she heard a return call in distance.She held her breath and waited.Suddenly a huge bird landed very quietly on a branch above them.
Annie had long forgotten how cold it was.She stood in wonder,shining her flashlight on the bird and studying it carefully.The barred owl was nearly two feet tall.Gray feathers surrounded its dark eyes.The bird did not matter.Annie would never forge the image of the powerful barred owl.
56.Why did Annie and her father go to the state park?C
A.To take a hike in the woods.
B.To record the call of barred owl.
C.To collect information about birds.
D.To protect the environment for wildlife.
57.The underline word"frigid"in paragraph 3probably meansC.
A.dark
B.clear
C.cold
D.nice
58.In paragraph 4,why did Annie's father stop her suddenly?A
A.He noticed a screech owl.
B.He heard somebody crying.
C.He sensed they were in danger.
D.He reminded her to take down note.
59.How did Annie feel when she saw the barred owl?D
A.bored
B.Relaxed
C.Frightened
D.Amazed.
4.When l was three years old,my parents discovered l was totally deaf.After(41)Cwith many educational experts,they made a(42)A  that would forever change my future.Instead of sending me to a private school for the (43)B,they decided to"mainstream"me.All of my (44)D and teachers would have normal hearing.
Since I started going there,1was (45)B by the other kids because of my hearing aid  and the way I (46)C.I experienced great anxiety throughout the school.In addition to the problems of (47)B with the other students,1als0 (48)C  with most of my school  work.The teachers didn't show much interest in any of my rare achievements. (49)D Mrs.Jordan,my 5th grade teacher,changed all of that with a (50)A  three-word phrase.One morning,she asked the class a question.1 (51)D  her lips and immediately raised my  hand.l couldn't believe it-for once I knew the answer.I took a deep breath and (52)Canswered her question.
1will never forget what happened next.Her response (53)A a11 0f us.Mrs.Jordan  enthusiastically turned her (54)B  in a full circle until it pointed directly at me.With  sparkling eyes and a (55)Bsmile she cried,"THAT'S RIGHT STEPHEN!"
For the first time in my young life,1was an instant star.My heart (56)A  with  Pride,I sat a little (57)Cin my chair and my confidence increased like (58)B  before.A  simple three-word phrase totally (59)D  my young life."THAT'S RIGHT STEPHEN!"From then on,my grades improved dramatically.My popularity among my peers increased and my outlook on life did a complete (60)D.

41.A.dealingB.experimentingC.consultingD.comparing
42.A.decisionB.surveyC.mistakeD.comment
43.A.blindB.deafC.richD.young
44.A.friendsB.relativesC.patientsD.schoolmates
45.A.cared forB.laughed atC.called upD.spoken of
46.A.learnedB.walkedC.talkedD.hoped
47.A.coming upB.fitting inC.putting upD.keeping up
48.A.disagreedB.quarreledC.struggledD.improved
49.A.EvenB.OrC.SoD.But
50.A.simpleB.regularC.strangeD.modest
51.A.openedB.touchedC.movedD.read
52.A.fortunatelyB.suddenlyC.nervouslyD.naturally
53.A.surprisedB.delightedC.confusedD.frightened
54.A.legB.fingerC.earD.nail
55.A.slightB.wideC.falseD.faint
56.A.burstB.brokeC.filledD.hit
57.A.quieterB.deeperC.tallerD.lighter
58.A.everB.neverC.pastD.some
59.A.reflectedB.discoveredC.introducedD.transformed
60.A.attemptB.delayC.battleD.turnabout
1.My students often tell me that they do not have"enough time"to do all their homework.My response often is"You have as much time as the president."I usually carry on a bit about there being twenty-four hours in the day for everyone,and suggest that"not enough time"is not an acceptable explanation of not getting something done.
Once in graduate school,I tried to prove to my professor that I was working hard.His answer was"That's irrelevant (不相干).What's important is the quality of your work."That led me to a new idea:the quality of the work,which is perhaps best explained in a sign:"Don't work harder.Work smarter."
If you can't get more time,as few of us can,the only solution is to improve the quality of your work.That means improving ways to get more out of the same time.That should lead us to an analysis of our work habits,which for students should be read as"study habits".
Then as a smart student,you will seek to improve those skills that you use in study,chiefly reading and writing.If you can,it will pay off in all your subjects.
As to improving reading,one suggestion is to take a quick nap when you feel reading puts you to sleep,which later helps you read better.The second solution is to speed up.
But there are other issues.First,you need to find a place where you can work without unnecessary disturbances.Second,you need to take control.Success depends on realizing that you have to take active control over what you are doing.Third,you might as well get hold of a good book on reading and master the reading skills that pay off in all your classes.
Talking about advice on good writing habits,you simply have to master the writing skills.Increasing your efficiency in both reading and writing will pay off immediately in terms of the quality of your work and in terms of the time spent doing it.Then you will be able to do better work in less time.And maybe you will find time to play golf with the president.

57.What's the main idea of the passage?B
A.In fact,everyone has as much time as the president.
B.The key to having enough time is to improve work quality.
C.Reading and writing matter a lot in finishing homework.
D.Not having enough time is unacceptable for unfinished work.
58.According to the author,the students do not have enough time to get their work done mainly becauseA.
A.they lack good learning habits
B.they only have 24hours a day
C.they feel sleepy while reading
D.they are not good at writing
59.The author believes a most important way for a student to improve work quality is toA.
A.develop reading and writing skills
B.find a quiet place to read and write
C.take control over his or her work
D.read and write in all classes
60.According to the passage,"Don't work harder"means thatD.
A.one should not be more devoted to one's work
B.one should not spend more time in working
C.working harder is not allowed in our daily life
D.working harder is not the key point in work.

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