题目内容

【题目】Tourism Problems

Without proper planning, tourism can cause problems. For example, too many tourists can crowd public places that are also enjoyed by the inhabitants(居民)of a country. If tourists create too much traffic, the inhabitants become annoyed and unhappy. They begin to dislike tourists and to treat them impolitely. They forget how much tourism can help the country's economy(经济). It is important to think about the people of a destination(目的地)country and how tourism affects them. Tourism should help a country keep the customs and beauty that attract tourists. Tourism should also advance the wellbeing of local inhabitants.

Too much tourism can be a problem. If tourism grows too quickly, people must leave other jobs to work in the tourism industry. This means that other parts of the country's economy can suffer.

On the other hand, if there is not enough tourism, people will lose jobs. Businesses will also lose money. It costs a great deal of money to build a large hotels, airports, air terminals, firstclass roads, and other support facilities(设施)needed by tourist attractions. For example, a major internationalclass tourism hotel needs as much as 50 thousand dollars per room to build. If this room is not used most of the time, the owners of the hotel will lose money.

Building a hotel is just a beginning. There must be many support facilities as well, including roads to get to the hotel, electricity, sewers to handle waste, and water. All of these support facilities cost money. If they are not used because there are not enough tourists, jobs and money are lost.

【1】Too much tourism can cause all these problems EXCEPT________.

A.a bad effect on other industries

B.a change of tourists' customs

C.overcrowding of places of interest

D.pressure on traffic

【2】Not enough tourism can lead to________.

A.an increase of unemployment

B.a decrease in tourist attractions

C.the higher cost of support facilities

D.a rise in price and a fall in pay

【3】The word“handle”in the last paragraph most probably means“________”.

A.carry away

B.pick up

C.get in

D.take down

【答案】【1】B

【2】A

【3】A

【解析】【1】本题考查细节辨认能力。由第一、二段可知旅游业的泛滥并不能改变旅游者的风俗习惯。

【2】见第三段首句“On the other hand, if there is not enough tourism, people will lose jobs.”

【3】由第四段知“宾馆需要大量的配套设施,如:道路、电力排水管和水源等”。

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【题目】As societies develop, their members start to see things not so much according to what they need, but according to what they want. When people have enough money, these wants become demands.

Now, it's important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies(策略). There are various ways of doing this. One way at supermarkets(超市), for example, is to interview(采访)customers while they're doing their shopping. They can be asked what they prefer to buy and then the results of the research can be studied. This provides information on which to base future marketing strategies. It's also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public, as if they were ordinary customers, to get an idea of how customers act.

Another way to get information from customers is to give them something. For example, some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it also allows the managers to get a feel for where to attract customers and which age-groups to attract.

Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work, touring the park dressed as Mickey Mouse or something like that. This provides them with a perfect chance to examine the scene and watch the customers without being noticed.

【1】 The text is designed for________.

A.managers

B.salesmen

C.researchers

D.customers

【2】 Which of the following can help managers get useful information?

A.Visiting customers themselves.

B.Giving customers free food on the street.

C.Visiting parks as ordinary customers.

D.Asking customers questions at supermarkets.

【3】 What does the word “this” underlined in the last sentence refer to?

A.Visiting Disneyland.

B.Wearing attractive clothes.

C.Acting Mickey Mouse.

D.Dressing up and walking around.

【4】 The main idea of the text is________.

A.how to do market research

B.how to develop marketing strategies

C.how to find out customers' social needs

D.how to encourage customers to spend more money

【题目】阅读下面的短文,从每题所给的四个选项(A、B、C、D)中,选出最佳选项。

C

William Shakespeare, the great English writer of drama(戏剧), was born in 1564 in StartfordonAvon. We do not know everything about Shakepeare's early life. But we know that he studied at the Grammar School in Stratford, and that he became interested in the theatre when he was still a boy. In 1586, Shakespeare went to London, where he worked in a theatre for some years before he began to write his own plays. Shakespeare soon became wellknown in London. Every play he wrote was very good and new to the people of the capital. Queen Elizabeth liked Shakespeare's plays. By the end of the 16th century, Shakespeare and his friends had enough money to build their own theatre. But we must think that Shakespeare had no difficulties in his life. Some writers were against him because their plays were worse than his.

【1】Shakespeare is________in England.

A.a scientist

B.an inventor

C.a play writer

D.a story writer

【2】The writer thinks________.

A.we don't know Shakespeare's boyhood at all

B.we know Shakespeare's childhood a little

C.we know Shakespeare's boyhood a lot

D.we should know Shakespeare about his early life well

【3】Shakespeare worked in the theatre________.

A.when he started to write his plays

B.after he left the Grammar School

C.when he was twentytwo years old

D.after he liked the theatre very much

【4】Some writers were against Shakespeare because________.

A.they hated him

B.their plays were less famous than his

C.they wrote fewer plays than he

D.their money was less than his

【题目】A cancer-stricken British teenage girl said Thursday she had been moved by messages of support from around the world after writing an online "Bucket List" of things she wanted to do before dying.

Alice Pyne, l5, created an Internet blog in which she described her fight against a cancer of the white blood cells. “I’ve been fighting cancer for almost four years and now l know that the cancer is gaining on me and it doesn't look like I'm going to win this one," she wrote.

For her list, the teenager took inspiration from the 2007 film "The Bucket List", in which two terminally ill (患绝症的) men, played by Morgan Freeman and Jack Nicholson, draw up a list of things they wish to do before they die.

On her list, at the site www. alicepyne. blogspot. com, she has included making everyone sign up to be a bone marrow donor (骨髓捐赠者), swimming with sharks, meeting boy band Take That and getting a purple iPad computer.

Messages of support and offers of help quickly flooded her webpage and it became one of the most talked about subjects on Twitter.

“Oh dear, and I thought that I was just doing a little blog for a few friends!" she wrote after her site attracted huge attention. " Thank you so much for all your lovely messages to me."

Pyne, who lives with her family in the northwest English town of Ulverston, revealed (透露) that Take That had arranged for her to see the band after reading her blog. A group of local lawmakers have also joined forces with the Anthony Nolan blood cancer charity to encourage people to join its stem cell register.

【1】What happened after Alice Pyne wrote her "Bucket List"?

A. The media called on people to help her.

B. People sent gifts to her from all over the world.

C.A lot of people offered to donate bone marrow to her.

D. People around the world sent messages to support her.

【2】Alice Pyne wrote her "Bucket List" to ____________________.

A. express her last few wishes

B. say goodbye to a few friends

C. give comfort to two terminally ill men

D. catch people's attention

【3】It can be inferred from the second paragraph that Alice Pyne ______________________.

A. is unaware of her own conditions

B. is calm to know that death is approaching

C. is very sad to know that she will die

D. is still quite confident in fighting against cancer

【4】Which of the following is NOT on Alice Pyne's "Bucket List"?

A. To meet a boy.

B. To get a cool computer.

C. To swim with sharks.

D. To ask people to donate bone marrow.

【5】Take That will arrange to _______________________.

A. invite Pyne to join the band

B. help Pyne in any possible way

C. donate money to Pyne

D. meet Pyne in person

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