题目内容

【题目】As societies develop, their members start to see things not so much according to what they need, but according to what they want. When people have enough money, these wants become demands.

Now, it's important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies(策略). There are various ways of doing this. One way at supermarkets(超市), for example, is to interview(采访)customers while they're doing their shopping. They can be asked what they prefer to buy and then the results of the research can be studied. This provides information on which to base future marketing strategies. It's also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public, as if they were ordinary customers, to get an idea of how customers act.

Another way to get information from customers is to give them something. For example, some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it also allows the managers to get a feel for where to attract customers and which age-groups to attract.

Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work, touring the park dressed as Mickey Mouse or something like that. This provides them with a perfect chance to examine the scene and watch the customers without being noticed.

【1】 The text is designed for________.

A.managers

B.salesmen

C.researchers

D.customers

【2】 Which of the following can help managers get useful information?

A.Visiting customers themselves.

B.Giving customers free food on the street.

C.Visiting parks as ordinary customers.

D.Asking customers questions at supermarkets.

【3】 What does the word “this” underlined in the last sentence refer to?

A.Visiting Disneyland.

B.Wearing attractive clothes.

C.Acting Mickey Mouse.

D.Dressing up and walking around.

【4】 The main idea of the text is________.

A.how to do market research

B.how to develop marketing strategies

C.how to find out customers' social needs

D.how to encourage customers to spend more money

【答案】【1】A

【2】D

【3】D

【4】A

【解析】【1】本文讲述“经理人”怎样做市场调查。

【2】由第二段第四句话可知。

【3】由最后一段可知。

【4】本文主要讲经理“怎样做市场调查”。

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相关题目

【题目】根据短文内容从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

People often say you never get a second chance to make a first impression, and that's actually quite true. 【1】 After all, making a good first impression is all about making others feel good when spending time with them.The following tips will help you make a positive impression every time.

Dress appropriately

2 That means dressing up or putting on nice, clean, situation-appropriate clothes for social situations.It isn't difficult and it doesn't have to cost you much, either.

Be aware of your body language

Words express very little of what you say.Body language can tell someone a lot about your mood and confidence level. 3 Eye contact is an easy way to make others feel comfortable, important and special.Nervous body language can make others uncomfortable and anxious.Try to be aware of your body language when communicating with others.

Respect the opinions of others

Not everyone will have the same opinion with you, and friendly disagreements can be a gateway to a great conversation. Respect other people's right to have their own opinion.Respect the opinions of others even if you disagree with them. 4

5

People love talking about themselves, but generally, you want to be careful of taking over the conversation.By listening carefully to what others are saying, you are not only making them feel important, but you can gather cues you need to keep the conversation going and bridge to new topics.

A.Be a careful listener.

B.Show an interest in every person you meet.

C.Smile espeially when first meeting someone.

D.Make sure you look nice whenever you meet someone new.

E.Meeting new people and starting conversations is often challenging.

F.Others will want to be with you and help you make a good impression.

G.Don't force others to believe what you believe or to see things only as you see them.

【题目】What will man be like in____in 5,000 or even 50,000 years from now on? We can only make a____of course, but we can be sure that he will be____what he is today. For man is slowly changing all the time.

Let us take an obvious____. Man, even five hundred years ago, was shorter than he is today. Now on____men are about three inches taller. Five hundred years is relatively a short period of time, so we may imagine that man will continue to grow____.

Again, in the modern world we use our____a great deal. Even so, we still make use of only about 20% of the brain's capacity(容量). As time____on, however, we shall have to use our brains____and eventually we shall need____ones! This is____to bring about a physical change toothe head, in particular the forehead, will grow larger.

Nowadays our eyes are in____use. In fact, we use them so much that very often they become weaker and we have to wear glasses. But over a very long period of time it is likely that man's eyes will grow____.

On the other hand, we tend to make less use of our arms and legs, These, as____are likely to grow weaker. At the same time, ____our fingers will grow more sensitive because they are used a great____in modern life.

But what about hair? This will probably____from the body altogether in course of time because it does not serve a useful purpose any longer. In the future, then, both sexes(性别)are likely to be bald(光秃的)!

Perhaps all this gives the____that future man will not be a very attractive creature to look at! This may well be true. All the same, ____all these changes, future man will still have a lot in____with us. He will still be a human being, with thoughts and emotions similar to our own.

1A. future Bthe future

Cappearance Dfigure

2A. guess Bgame

Cidea Dpicture

3A. the same as Bsimilar to

Cdifferent from Dpleased to look at

4A. sample Bmodel

Cexample Dfact

5A. common Bgeneral

Cusual Daverage

6A. cleverer Btaller

Cfatter Dthinner

7A. arms Blegs

Cbrains Dmuscles

8A. goes Bwent

Ccomes Dcame

9A.less and less Bmore and less

Cmore or less Dmore and more

10A. smaller Bthinner

Cbetter Dlarger

11A. unlike Bunlikely

Clike Dlikely

12A. big Bconstant

Cperfect Denough

13A. nearsighted Bfarsighted

Cweaker Dstronger

14A. a matter of fact Ba surprise

Ca result Dfocus

15A. but Bthough

Cwhenever Dhowever

16A. lot Bmany

Cquantity Ddeal

17A.emerge Bappear

Cdisappear Dremove

18A.impact Bimpression

Cexpression Didea

19A. despite of Bin spite of

Cbecause Dowing to

20A. touch Bconnection

association Dcommon

1

【题目】阅读下面的短文,从每题所给的四个选项(A、B、C、D)中,选出最佳选项。

B

Tears are nature's way making us feel comfortable. When our eyes are made uncomfortable by some small pieces of pollution, or when we are cutting onions, or when we are exhausted and “red-eyes” from overwork and late hours, tears from in our eyes to clean and refresh them.

Tears are also a sign of strong emotion. We cry when we are sad and we cry when we are happy.

And tears seem to be uniqueness(唯一)of human. We know that animals also experience emotion—fear, pleasure, loneliness—but they do not shed(流)tears. From this we can conclude that tears are closely related to the emotional and biological makeup of the human species.

Biologically speaking, tears are actually drops of saline fluid, which is a little bit salty, produced by a gland(腺)in the body. Because salt is an important component, tears may actually constitute the most conclusive evidence that the human animals are the end product of a long evolutionary(进化的)process that began in the sea.

And it is clear that, in addition to(除了)the emotional benefits, the shedding of tears has a specific biological function as well. Through tears, we can eliminate from our body certain chemicals which build up in response to stress and cerate a chemical imbalance in the body. Crying actually makes us feel better by correcting that imbalance and making us feel good again. And thus the emotional and the biological functions of tears merge(合并)into one and make us even more “human” than we would otherwise be.

【1】According to the passage, human beingsmay have originated in________.

A.the sea

B.the salt

C.chemicals

D.animals

【2】Which of the following is NOT a function of tears?

A.Biological.

B.Emotional.

C.Political.

D.Chemical.

【3】According to the article, which of the following is unique to humans?

A.The feeling of loneliness.

B.The state of feeling good.

C.The ability to shed tears.

D.The feeling of fear.

【4】The word eliminate probably means________.

A.add

B.produce

C.replace

D.remove

【题目】Tourism Problems

Without proper planning, tourism can cause problems. For example, too many tourists can crowd public places that are also enjoyed by the inhabitants(居民)of a country. If tourists create too much traffic, the inhabitants become annoyed and unhappy. They begin to dislike tourists and to treat them impolitely. They forget how much tourism can help the country's economy(经济). It is important to think about the people of a destination(目的地)country and how tourism affects them. Tourism should help a country keep the customs and beauty that attract tourists. Tourism should also advance the wellbeing of local inhabitants.

Too much tourism can be a problem. If tourism grows too quickly, people must leave other jobs to work in the tourism industry. This means that other parts of the country's economy can suffer.

On the other hand, if there is not enough tourism, people will lose jobs. Businesses will also lose money. It costs a great deal of money to build a large hotels, airports, air terminals, firstclass roads, and other support facilities(设施)needed by tourist attractions. For example, a major internationalclass tourism hotel needs as much as 50 thousand dollars per room to build. If this room is not used most of the time, the owners of the hotel will lose money.

Building a hotel is just a beginning. There must be many support facilities as well, including roads to get to the hotel, electricity, sewers to handle waste, and water. All of these support facilities cost money. If they are not used because there are not enough tourists, jobs and money are lost.

【1】Too much tourism can cause all these problems EXCEPT________.

A.a bad effect on other industries

B.a change of tourists' customs

C.overcrowding of places of interest

D.pressure on traffic

【2】Not enough tourism can lead to________.

A.an increase of unemployment

B.a decrease in tourist attractions

C.the higher cost of support facilities

D.a rise in price and a fall in pay

【3】The word“handle”in the last paragraph most probably means“________”.

A.carry away

B.pick up

C.get in

D.take down

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