题目内容
18.The US government has started a website,Admongo,to help children think critically about the advertising aimed at them.It claims to provide visitors with an"aducation"through games and other entertainment.A cartoon man dressed in old time pilot clothing greets visitors to Admongo."Call me Haiz",he says upon arrival in a rocket ship that opens up with a crazy world inside it.Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities.Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things:To identify the advertiser.To know what the advertiser is really saying.And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game.They create their own game character.They can choose different skin colors,hair styles,eye and mouth shapes.Then they begin a trip through ad-land,where there are ads on buses and billboards.The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home,to the advertising studio and everywhere else ads can be found.It is a complete exploration of the world of marketing.
One such area is food marketing.The Federal Trade Commission(FTC) says it is a big business.The FTC estimates that food,drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons.They buy products.They influence parents and caregivers to buy.And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value.First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
66.What is the best title of the text?B
A.The guide of Admongo B.An aducation website for children
C.A popular online video game D.A website aimed at children
67.Why did the government start the website?C
A.To attract the biggest market of buyers.
B.To sell the products of its company.
C.To help children know about advertising.
D.To advertise the video game for children.
68.What can players do in the website game?A
A.Choose hair styles for their character.
B.Travel to a supermarket.
C.Eat in a fast-food restaurant.
D.Play video games during the trip.
69.Children are important for advertising because they areB.
A.important for the society
B.the most potential buyers
C.easily influenced by ads
D.easily affected by poor products
70.According to Michelle Obama,lots of food advertised for children areD.
A.healthy B.of high nutrition C.yummy D.of low quality.
分析 本文属于记叙文阅读,作者通过这篇文章向我们讲述了专门给孩子准备的教育网站.
解答 66.B主旨题:从第一段的句子:It claims to provide visitors with an"aducation"through games and other entertainment.可知这篇文章讲的是给孩子准备的教育网站.故选B.
67.C细节题:从第一段的句子:to help children think critically about the advertising aimed at them.可知政府建立这个网站的目的是为了让孩子了解广告.故选C
68.A细节题:从第五段的句子:They can choose different skin colors,hair styles,eye and mouth shapes.可知玩家可以在网站游戏中根据人物选择发型,故选A.
69.B细节题:从倒数第二段的句子:And they are the future adult buyers of the products.可知孩子是潜在的顾客.故选B.
70.D推理题:从最后一段的句子:First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.可知第一夫人希望可以给孩子高质量的食物,也就是说食物的质量太差了.故选 D.
点评 本文讲述了的是给孩子准备的教育网站的一个故事,题目涉及多道细节理解题,做题时结合原文和题目有针对性的找出相关语句进行仔细分析,结合选项选出正确答案.推理判断题也是要在抓住关键句子的基础上合理的分析才能得出正确答案,切忌胡乱猜测,一定要做到有理有据.
A. | being chased | B. | to be chased | ||
C. | be chased | D. | having been chased |
A.Make sure a sale is a sale. B.Use less to save money. C.Shop wisely. D.Shop in large amount. E.Establish a person budget. F.Spend less to save money. |
76.F
Review what you spend and look at ways you can save money.Consider making telephone calls for instance only at off-peak times.Do you really need to have newspapers and magazines delivered?Can you do without those coffees you buy at break time everyday-would a flask of coffee taken to work save you money?What about using the public lending library instead of buying books or music CDs?
77.E
This is essential for families and individuals and can be the fastest way to save money.You will instantly see your incomings and outgoings once you figure out the amount of money available to spend.You will not be able to save money unless you know how much money you have coming in,and how much money you have going out.
78.A
Do your price research before you make an expensive purchase in a retailers promotion.You have to be sure the promotion really is not a creative marketing strategy of the store to encourage you to spend your money without thinking.Once you have researched the true price of a product (any product) you are in a good position to take advantage of a promotion,special offer or discount and really save money.
79.C
Consider markets,superstores,farmer's markets,local shops and stores.Anywhere is worth checking out to see if you can save money.Farmer's Markets can be particularly good places to save money.Typically you are buying direct from the producer of the product so the savings are passed on to you.Use your bulk buying strategy here-farmer's markets often offer opportunities to save money by buying larger quantities of staples,for instance potatoes,rice or corn.
80.B
We live in a consumer society where waste is a huge problem.If we could all use and consume less,there would be less waste and power consumption.Consider using less shampoo when you wash your hair,this may not mean washing your hair less effectively but it means not flushing the excess shampoo and your money down the drain.Turn off lights,the TV and the computer when they are not in use.Each little saving you make will build up and enable you to save money.
A.Glass art crafts are becoming popular. B.The physical feature of glass. C.Technology made glass bulbs affordable. D.Scientists'dreams cost millions. E.Architectural experiments with glass. F.The wide use of glass. |
Glass,in one form or another,has long been in noble service to humans.As one of the most widely used of manufactured materials,it can be as impressive as a telescope mirror the width of a tennis court or as small and simple as a marble rolling across dirt.The uses of this adaptable material have been broadened dramatically by new technologies.
77.C
Not all the glass technology that touches our lives is ultra-modern.Consider the simple light bulb; at the turn of the century most light bulbs were hand blown,and the cost of one was equal to half a day's pay for the average worker.In effect,the most light bulbs were hand blown,and the cost of one was equal to half a day's pay for the average worker.In effect,the invention of the ribbon machine by Corning in the 1920s lighted a nation.The price of a bulb plunged.
78.B
The secret of the adaptation of glass lies in its interior structure.Although it is hard,and thus like a solid,the atoms are arranged in a random disordered way,characteristic of a liquid.In the melting process,the atoms in the raw materials are disturbed from their normal position in the molecular (分子) structure.This looseness in molecular structure gives the material what engineers call tremendous"formability",which allows technicians to tailor glass to whatever they need.
79.A
The use of glass as art,a tradition dates back at least to Roman times,is booming.Nearly everywhere,it seems,men and women are blowing glass and creating works of art."I didn't sell a piece of glass until 1975,"Dale Chihuly said,smiling.For 18years he has become one of the most financially successful artists of the 20th century.He now has a new commission,a glass sculpture for the headquarters building of a pizza company---for which his fee is half a million dollars.
80.E
Today,scientists continue to experiment with new glass mixtures and building designers test their imaginations with applications of special types of glass.A London architect,Mike Davies,sees even more dramatic buildings using molecular chemistry."Glass is the great building material of the future,"he said.Think of how the tall buildings in New York could perform a symphony of colors as the glass in them is made to change colors instantly.Mike Davies's vision may indeed be on the way to fulfillment.