题目内容

【题目】请认真阅读下列短文,并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。

注意：每个空格只填一个单词。

Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products. It was seen more as a medium to inform the buyers rather than persuade them to buy. The present day marketers see advertisement as a medium to damage the image of their competitors and their products. This indeed, is an undesirable and an immoral practice. Instead of speaking about their own products, these marketers speak about the drawbacks (often without any basics) of the competing products.

People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods. A few such cases are given below.

1. Parachute Coconut Oil vs. V.V.D. Gold

Some time back, the producer of V.V.D Gold Coconut Oil claimed in their TV advertisement that only their products was superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for un-natural hair.

2. Tata Salt vs. Captain Cook

Tata salt was first iodised (碘处理) salt marketed by an Indian Company. It has been enjoying a good and steady market. Captain Cook, another producer of iodised salt, who entered the market later, had to adopt some strategy to get control of the market. The TV advertisement of Captain Cook stressed on ‘Free flow’ of their salt when transferred to a container. The producer of Tata Salt retaliated (报复) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution.

3. Pepsi vs. Coco Cola

Coca Cola was selected as the official soft drink for the Wills World Cricket 1996. When the cricket series was on, the marketers of Pepsi constantly advertised on TV. Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it.

4. Horlicks vs. Complan

Sometime back, the TV advertisement of Complan, a health drink directly attacked Horlicks, which has been in the market for several decades. The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients (材料) compared to Brand H (reference was nothing but to Horlicks).

The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors. This, certainly, is not a healthy trend.

Any marketer should only speak about his products and not about his competitors’ products. The awareness of consumers has certainly increased over the years and they are no longer easily taken in. There are many consumer products like salt, oil shaving blades etc. But one thing for sure is that offering the same product in a different container will not make the product different.

Mass media like Radio, Television and newspaper should not allow advertisements that tell lies. Legal regulations, in this regard, should also be made stricter.

Comparison of the past and the present of advertisements

In the past

At present

A technique mainly used for offering 【1】

A trick used as a means of unfair 【2】

The 【3】 of advertisement

【4】

Products

Wrong practices

V.V.D. Gold

When V.V.D Gold attacked the one sold in blue bottles, it 【5】to Parachute Coconut oil.

Captain Cook

Captain Cook stressed on their “free flow” when their product was 【6】to a container.

Tata Salt

Tata salt retaliated by warning consumers to be 【7】about the quality.

Pepsi

Too much advertisement on TV seemed to say that the cricketers had a 【8】for Pepsi.

Complan

Brand C claimed that their product was much richer in ingredients in【9】with Brand H.

Solutions

【10】products. are not allowed to be mentioned in the advertisement.

Stricter laws should be made to protect every producers’ and consumers’ benefits.

【答案】

【1】information

【2】competition

【3】misuse

【4】Examples / Cases

【5】referred

【6】transferred

【7】cautious/careful

【8】preference

【9】comparison

【10】Competitors’

【解析】

试题分析：请认真阅读下列短文,并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。

注意：每个空格只填一个单词。

【1】information 根据句意可知：一项技术主要是用来提供信息。故填information。

【2】competition 根据句意：一个骗局被看做不公平的竞争。故填competition。

【3】misuse 根据文章内容可知：广告的滥用。故填misuse。

【4】Examples / Cases 根据表格可知这是举的例子，故填Examples / Cases。注意大写开头。

【5】referred 根据句意可知：它涉及到Parachute Coconut oil.。refer to涉及到，谈到。过去式注意双写，故填referred。

【6】transferred 句意：当他们的产品被转移到一个容器里的时候，此处用过去分词，故填transferred。

【7】cautious/careful 句意：警告顾客要小心质量。be cautious/careful about 对---小心，故填cautious/careful。

【8】preference 电视上太多的广告似乎在说板球运动员对百事可乐有一个偏好。have a preference for对---有偏好，故填preference。

【9】comparison 句意：Brand C声称他们的产品在配料上与Brand H相比更丰富。故填comparison。

【10】Competitors’ 句意：竞争对手的产品不允许在广告里提到。此处用名词所有格形式，故填Competitors’。注意大写开头。

【知识归纳】

1.compare...with...把……和……比较(常表示同类相比，比较)

compare...to...把……比作……(常表示异类相比，比喻)

①Let's compare this photo with that one. 让我们把这张照片和那张照片作一下比较。

②Children are often compared to happy birds. 孩子常常被比喻成幸福的小鸟。

2.Compared to/with---，----。与---相比较。Compared to those boys，you are lucky.与那些男孩相比较，你是幸运的。

3. comparison比较（名词） in comparison with与---比较起来。比如第79小题comparison 句意：Brand C声称他们的产品在配料上与Brand H相比更丰富。故填comparison。

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【题目】汉译英

【1】祝愿你成功学习英语！

I you to your English!

【2】我擅长英语，不管是说还是写。

I am good at English, speaking writing.

【3】祝贺你在英语竞赛中赢得一等奖。

your the first in the English contest.

【4】如果我预付款的话是不是有折扣？

Is there a discount I pay ？

【5】虽然他已经服用了很多维生素C,他的感冒还是没好。

he lots of Vitamin C, his cold hasn’t gone away.

【题目】阅读七选五

根据短文内容，从短文后的七个选项中选出正确的填入空白处。选项中有两项为多余选项。

Nowadays parents and their children are spending less and less time communicating with each other. 【1】 . It is reported that American parents today spend about 40 percent less time with their children than parents did a generation ago. To keep your family time creative and enjoyable, below is a list of helpful family time tips.

1. Eat together & listen to each other

Most children today don’t know the meaning of a family dinnertime. Yet the

communication and unity built during this time is necessary to a healthy family life. Sharing a meal together allows parents and their children the opportunity to talk about each other’s lives. 【2】 .

2. Read often

It’s important for parents to read to their children. The latest research shows that reading to your children develops an interest in knowledge and contributes to language development. It also increases their concentration on things and helps them become more curious. 【3】 . After reading, ask questions about what the books are about.

3. Start a hobby or project

Choose a fun activity that your children are interested in. Activities like cooking, fishing or biking can be their great hobbies. 【4】 . Once a child learns a new skill, let him or her take the lead under your direction.

4. Plan a family outing

【5】 . Jump into the family car and go for a drive. Prepare a picnic lunch and visit a local park. Take time to play or ride a bike. A slow and relaxing walk in the woods will help parents communicate with their children better. Also, a visit to the zoo or museum will inspire enthusiasm in a child and lead to long discussions.

A. It is very important for children to exercise.

B. They can open the door to exciting family time.

C. Sometimes getting out of the house is important.

D. Look for books that your children would enjoy reading.

E. New technology has made video games more popular with children.

F. This is also a time for parents to listen and give advice to their children.

G. As a result, many children are getting less love than their parents once got.

【题目】Samuel Osmond is a 19-year-old law student from Cornwall, England. He never studied the piano. However, he can play very difficult musical pieces by musicians such as Chopin and Beethoven just a few minutes after he hears them. He learns a piece of music by listening to it in parts. Then he thinks about the notes in his head. Two years ago, he played his first piece Moonlight Sonata（奏鸣曲）by Beethoven. He surprised everyone around him.

Amazed that he remembered this long and difficult piece of music and played it perfectly, his teachers say Samuel is unbelievable .They say his ability is very rare, but Samuel doesn’t even realize that what he can do is special. Samuel wanted to become a lawyer as it was the wish of his parents, but music teachers told him he should study music instead. Now, he studies law and music.

Samuel can’t understand why everyone is so surprised. “I grew up with music. My mother played the piano and my father played the guitar. About two years ago, I suddenly decided to start playing the piano, without being able to read music and without having any lessons. It comes easily to me ---I hear the notes and can bear them in mind---each and every note,” says Samuel.

Recently, Samuel performed a piece during a special event at his college. The piece had more than a thousand notes. The audience was impressed by his amazing performance. He is now learning a piece that is so difficult that many professional pianists can’t play it. Samuel says confidently,” It’s all about super memory---I guess I have that gift.”

However, Samuel’s ability to remember things doesn’t stop with music. His family says that even when he was a young boy, Samuel heard someone read a story, and then he could retell the story word for word.

Samuel is still only a teenager. He doesn’t know what he wants to do in the future. For now, he is just happy to play beautiful music and continue his studies.

【1】What is special about Samuel Osmond?

A. He has a gift for writing music.

B. He can write down the note he hears.

C. He is a top student at the law school.

D. He can play the musical piece he hears.

【2】What can we learn from Paragraph 2 ?

A. Samuel chose law against the wish of his parents.

B. Samuel planned to be a lawyer rather than a musician.

C. Samuel thinks of himself as a man of great musical ability.

D. Samuel studies law and music on the advice of his teachers.

【3】Everyone around Samuel was surprised because he _________.

A. received a good early education in music

B. played the guitar and the piano perfectly

C. could play the piano without reading music

D. could play the guitar better than his father

【4】Which of the following is the best title of the passage?

A. The Qualities of a Musician

B. The Story of a Musical Talent

C. The Importance of Early Education

D. The Relationship between Memory and Music.

【题目】根据所给首字母提示，写出正确词汇。

【1】He was sent to prison for failing to pay his debts and died in p_____________ in 1836.

【2】A famous actor in a highly successful play was once cast in the role of an aristocrat who had been i____________ in the Bastille for twenty years.

【3】Acting on a sudden i_____________, I collected several dozen, put them in a paper bag, and took them to Robert.

【4】To v___________ degrees, we all have secrets which we do not want even our closest friends to learn.

【5】Though the rudder was fitted at t_______ speed, it was impossible for the Cutty Sark to win.

【6】Before I consulted you, I had no c_____________ that a company might try to fool people into buying a product or service.

【7】We should always take the time to a_______ and understand our problems before we try

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【8】The twins are so alike that I always have difficulty d_____________ one from the other.

【9】Many overseas summer programs are actually c____________ and expensive activities, not as culture-centered as promoted.

【10】In order not to wake up the baby, I patted my wife g___________ on the shoulder and she followed me out of the room tiptoed.

【题目】阅读下面的短文，然后按要求写一篇150词左右的英语短文。

There once was a little boy who had a bad temper. His father gave him a bag of nails and told him that every time he lost his temper, he must hammer a nail into the back of the fence.

The first day the boy had driven 37 nails into the fence. Over the next few weeks, as he learned to control his anger, the number of nails hammered daily gradually decreased. He discovered it was easier to hold his temper than to drive those nails into the fence.

Finally the day came when the boy didn’t lose his temper at all. He told his father about it and the father suggested that the boy now pull out one nail for each day that he was able to hold his temper. The days passed and the young boy was finally able to tell his father that all the nails were gone.

The father took his son by the hand and led him to the fence. He said, “You have done well, my son, but look at the holes in the fence. The fence will never be the same. When you say things in anger, they leave scars just like these. And no matter how many times you say you're sorry, the wounds will still be there.”

写作内容：

1. 以“Anger management”为题约30个词概括上文的主要内容。

2. 谈谈你的想法（120词），内容包括：

（1）你自己的一次亲身经历；

（2）分析愤怒情绪可能产生的后果（一到两点）；

（2）就如何控制愤怒情绪提出建议（一到两点）。

【题目】根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

Building Trust in a Relationship Again

Trust is a learned behavior that we gain from past experiences. 【1】 Trust is a risk. But you can’t be successful when there’s a lack of trust in a relationship that results from an action where the wrongdoer takes no responsibility to fix the mistake.

Unfortunately, we’ve all been victims of betrayal. Whether we’ve been suffer from, lied to, misled, or cheated on, there are different levels of losing trust. Sometimes people simply can’t trust anymore. 【3】 It’s understandable, but if you’re willing to build trust in a relationship again, we have some steps you can take to get you there.

【4】 Having confidence in yourself will help you make better choices because you can see what the best outcome would be for your well-being.

【5】 If you’ve been betrayed, you are the victim of your circumstance. But there’s a difference between being a victim and living with a “victim mentality”. At some point in all of our lives, we’ll have our trust tested or violated.

You didn’t lose “everything”. Once trust is lost, what is left? Instead of looking at the situation from this hopeless angle, look at everything you still have and be thankful for all of the good in your life. 【6】 Instead, it’s a healthy way to work through the experience to allow room for positive growth and forgiveness.

A. Learn to really trust yourself.

B. It is putting confidence in someone.

C. Stop regarding yourself as the victim.

D. Remember that you can expect the best in return.

E. They’ve been too badly hurt and they can’t bear to let it happen again.

F. This knowledge carries over in their attitude toward their future relationships.

G. Seeing the positive side of things doesn’t mean you’re ignoring what happened.

【题目】阅读理解。阅读下列四篇短文，从每小题后所给的A、B、C、D四个选项中，选出最佳选项，并在答题卡上将该选项涂黑。

“I never did hate the Yankees（北方佬）. All that I hated was the war...” That’s how my great-aunt Bettie began her story. I heard it many times as a child, whenever my family visited Aunt Bettie in the old house in Berryville, Virginia.

Bettie Van Metre had good reason to hate the Civil War. Her brother was killed at Gettysburg, and her husband, James, a Confederate（南方联盟军）officer, was taken prisoner and sent to an unknown prison camp somewhere.

One day in late September, Dick came to Bettie reporting that he had found a wounded Union soldier in a farmhouse half a mile away from the Van Metre home. When talking about her first sight of the man in the blood-spotted blue uniform, she always used the same words. “It was like walking into a nightmare: those awful bandages, that terrible smell.” She went out into the cool air, trying not to be sick at the thought of that smashed right hand, that missing left leg.

The man’s papers Bettie found in the farmhouse showed his identity: Henry Bedell, 30 years old. She knew that she should report the presence of this Union officer to the Confederate army, but she wouldn’t. This is how she explained it: “I kept wondering if he had a wife somewhere, hoping, and not knowing—just as I was. It seemed to me that the only thing that mattered was to get her husband back to her.”

Slowly, patiently, skillfully, Aunt Bettie fanned the spark of life in Henry Bedell. Of drugs or medicines she had almost none. And she was not willing to take any from the few supplies at the Confederate hospital. But she did the best she could with what she had.

The October nights in the valley grew cold. With the help of Dick and his wife, she moved the Union officer at night, to a hidden room above the warm kitchen of her own home. But the next day, Bedell had a high fever. Knowing that she must get help, she went to her family doctor, Graham Osborne. Dr. Osborne examined Bedell and said, “there was little hope unless proper medicines could be found.”

“I’ll get them from the Yankees at Harpers Ferry.” Bettie said. The doctor told her that Harpers Ferry was almost 20 miles away. Even if she reached them, the Yankees would never believe her. “I’ll take proof,” Bettie said. She found a blood-spotted paper bearing the official War Department seal （印章）. “When I show it, they’ll believe me.”

Early the next morning she set off with a list of medical items. For five hours she drove, stopping only to rest her horse. The sun was almost down when she finally stood before the general at Harpers Ferry. The general listened, but did not believe her. “Madam,” he said, “Bedell’s death was reported to us.” “He’s alive,” Bettie insisted. “But he won’t be much longer unless he has the medicines on that list.” “Well,” the general turned to a junior officer, “see that Mrs. Van Metre gets the supplies.”

With the medicines, Bedell gradually recovered. Ten days later he was walking with sticks. “I’d better go back as soon as possible.” Bedell told Bettie. So it was arranged that Dick should help Bettie deliver Bedell to Harpers Ferry in his wagon. Bedell lay down in a box filled with hay, his rifle and sticks beside him.

At Harpers Ferry, the soldiers were amazed when the Union officer with the missing leg rose from his hay-filled box. Bedell told the story to Secretary of War Edwin M. Stanton, who wrote a letter of thanks to Bettie and signed an order to free James Van Metre. It was arranged for Bedell to go with Bettie as she searched for her husband. Records showed that a James Van Metre had been sent to a prison camp in Ohio. Then at Fort Delaware, near the end of the line of prisoner, a tall man stepped out and walked clumsily into Bettie’s arms. Bettie held him, tears streaming down her face. And Henry Bedell, standing by on his sticks, wept, too.

【1】What might be Bettie’s tone when she used the underlined sentence to describe the first sight of Henry Bedell？

A. Pessimistic B. Desperate C. Shocked D. Sympathetic.

【2】Why wouldn’t Bettie report the presence of Bedell to the Confederate army.

A. Because she felt it her responsibility to save soldiers of the Union.

B. Because she wanted to save Bedell so that her husband could be freed.

C. Because Bedell was more a suffering human being than an enemy to Bettie.

D. Because Bedell begged Bettie not to give him away to the Confederate army.

【3】Dr. Osborn thought it was ______ of Bettie Van Metre to drive to Harpers Ferry for the medicines.

A. crazy B. kind .C. brave D. smart

【4】 Still recovering, Henry Bedell decided to leave as soon as possible mainly because ______.

A. he was eager to return to the Union to fight

B. he didn’t want to go on putting Bettie in danger

C. he was concerned about his safety at the Van Metre home

D. he could be treated with better medicines back at Harpers Ferry

【5】 Rearrange the following statements in terms of time order.

a. Bettie’s husband was found and freed.

b. Bettie helped deliver Bedell back to Harpers Ferry.

c. Bettie moved Bedell to a safe room in her own house.

d. Bettie drove all the way to Harpers Ferry to get the medicines for Bedell.

e. In spite of being short of medicines, Bettie attended to Bettie with what she had.

f. Bettie saw Bedell in a farmhouse half a mile away from her house for the first time.

A. f, e, c, b, d, a B. f, c, e, d, b, a

C. f, e, c, d, b, a. D. f, c, e, b, d, a

【6】What message is conveyed through the end of the story.

A. Giving is a reward in itself.

B. Happiness comes from giving.

C. God helps those who help themselves.

D. Help yourself by helping others

【题目】In our daily life, it is necessary to make small talk in certain situations. It helps to fill time between people when it is completely quiet. You may not feel like talking with someone else or you are very shy at the beginning, but it is sometimes thought to be rude to say nothing.

People use small talk almost every day. It usually takes place when you meet someone you don’t know at all or someone you’re not familiar with. For example, waitresses and hairdressers often make small talk with their customers. If you happen to be outside when the mailman comes to your door, you might make small talk with him, too.

Most often, small talk happens in places where people are waiting for something. For example, you might talk with another person who is waiting for the bus to arrive. People also make small talk in a doctor’s waiting room, or when they are waiting in a line to buy something. At the office, people make small talk in elevators or lunchrooms, especially if there is a line-up. Mingling（交际） is often required among people who don’t know each other very well at a party. In other words, they are expected to walk around and talk with others.

The most common time for small talk to happen is the first time you see or meet someone on a given day. For example, if you see a co-worker in the lounge (休息室) you might say hello and discuss the sports or weather. However, the next time you see each other you might just smile and say nothing. If there is very little noise, it might be the right time to start a pleasant conversation. If someone is reading a book at the bus stop, it is probably not a good idea to start a conversation. Another good time to make small talk is during a break in a meeting when there is nothing important going on. However, it is important to recognize the signal when the other person wants the conversation to stop.

【1】Small talk happens most probably except when _____.

A. you’re having your hair cut

B. you’re having a meeting

C. you’re waiting for a bus

D. you’re waiting in a line to buy something

【2】It is the right time to make small talk when

A. there is nothing important going on during a break in a meeting

B. the other person doesn’t want to start a conversation

C. On the same day, you see a co-worker in the lounge again

D. someone is reading a book at the bus stop

【3】The author develops the last paragraph mainly by _____.

A. giving explanations B. discussing questions

C. telling stories D. providing examples

【4】We can learn from the text that small talk _____.

A. won’t happen among strangers

B. can help to break the silence

C. is often thought to be unnecessary

D. always makes people uncomfortable

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