题目内容
【题目】汉译英
【1】祝愿你成功学习英语!
I you to your English!
【2】我擅长英语,不管是说还是写。
I am good at English, speaking writing.
【3】祝贺你在英语竞赛中赢得一等奖。
your the first in the English contest.
【4】如果我预付款的话是不是有折扣?
Is there a discount I pay ?
【5】虽然他已经服用了很多维生素C,他的感冒还是没好。
he lots of Vitamin C, his cold hasn’t gone away.
【答案】
【1】wish, get, ahead, with
【2】whether,it, is, or
【3】Congratulations, on, winning, prize
【4】provided, that, in , advance
【5】Even, though/if , has, taken
【解析】
试题分析:
【1】wish, get, ahead, with
考查不定式用法。不定式短语to get ahead with在句中作为宾语补足语,对宾语you的情况进行说明。
【2】whether,it, is, or
考查让步状语从句。短语“whether...or...不管...还是....”在句中引导让步状语从句。
【3】Congratulations, on, winning, prize
考查固定用法。名词congratulation通常使用复数形式congratulations表示祝愿。介词on后面接动名词复合结构your winning the first prize做宾语。
【4】provided, that, in , advance
考查分词用法。名词discount与动词provide构成被动关系,所以使用过去分词短语在句中做定语。
【5】Even, though/if , has, taken
连词短语even if/though尽管,即使留在句中引导让步状语从句。
【题目】请认真阅读下列短文,并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。
注意:每个空格只填一个单词。
Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products. It was seen more as a medium to inform the buyers rather than persuade them to buy. The present day marketers see advertisement as a medium to damage the image of their competitors and their products. This indeed, is an undesirable and an immoral practice. Instead of speaking about their own products, these marketers speak about the drawbacks (often without any basics) of the competing products.
People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods. A few such cases are given below.
1. Parachute Coconut Oil vs. V.V.D. Gold
Some time back, the producer of V.V.D Gold Coconut Oil claimed in their TV advertisement that only their products was superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for un-natural hair.
2. Tata Salt vs. Captain Cook
Tata salt was first iodised (碘处理) salt marketed by an Indian Company. It has been enjoying a good and steady market. Captain Cook, another producer of iodised salt, who entered the market later, had to adopt some strategy to get control of the market. The TV advertisement of Captain Cook stressed on ‘Free flow’ of their salt when transferred to a container. The producer of Tata Salt retaliated (报复) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution.
3. Pepsi vs. Coco Cola
Coca Cola was selected as the official soft drink for the Wills World Cricket 1996. When the cricket series was on, the marketers of Pepsi constantly advertised on TV. Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it.
4. Horlicks vs. Complan
Sometime back, the TV advertisement of Complan, a health drink directly attacked Horlicks, which has been in the market for several decades. The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients (材料) compared to Brand H (reference was nothing but to Horlicks).
The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors. This, certainly, is not a healthy trend.
Any marketer should only speak about his products and not about his competitors’ products. The awareness of consumers has certainly increased over the years and they are no longer easily taken in. There are many consumer products like salt, oil shaving blades etc. But one thing for sure is that offering the same product in a different container will not make the product different.
Mass media like Radio, Television and newspaper should not allow advertisements that tell lies. Legal regulations, in this regard, should also be made stricter.
Comparison of the past and the present of advertisements | ||
In the past | At present | |
A technique mainly used for offering 【1】 | A trick used as a means of unfair 【2】 | |
The 【3】 of advertisement | ||
【4】 | Products | Wrong practices |
V.V.D. Gold | When V.V.D Gold attacked the one sold in blue bottles, it 【5】to Parachute Coconut oil. | |
Captain Cook | Captain Cook stressed on their “free flow” when their product was 【6】to a container. | |
Tata Salt | Tata salt retaliated by warning consumers to be 【7】about the quality. | |
Pepsi | Too much advertisement on TV seemed to say that the cricketers had a 【8】for Pepsi. | |
Complan | Brand C claimed that their product was much richer in ingredients in【9】with Brand H. | |
Solutions | 【10】products. are not allowed to be mentioned in the advertisement. Stricter laws should be made to protect every producers’ and consumers’ benefits. |