题目内容
Where are you going today? What about the California Science Center? It is an amazing place because it can teach kids all about science and science is amazing.
The California Science Center is filled with different exhibits (展览品), which are presented in fun ways. It provides many hands?on experiences. Through these hands?on experiences, kids can learn about human inventions, the life processes of living things and so much more! The Science Center also has special exhibits that change all the time, so visit often to find out what's new!
The exhibitions there cover some amazing topics. Kids can learn about all the ecosystems (生态系统) that we have on our planet. They can also find out all about how everything on our planet exists (存在) in their own environment.
The Creative World lets kids explore the relationship between humans and communications, transportation and structures, and the World of Life lets kids examine how plants, animals, people and even the smallest living cells on our planet all have something in common.
From the earth to space, we couldn't let you explore the California Science Center and not tell you that a wonderful exploration is waiting. Kids can let their imagination fly as they explore a real spacecraft.
Don't forget about the IMAX either where you can watch an amazing IMAX film which brings everything to life.
An amazing family day out in Los Angeles—fun and educational! Don't miss it!
HOW MUCH DOES IT COST?
Adults: FREE!
Children: FREE!
WHEN CAN YOU GO?
10 am—5pm daily all year round
1.Why are kids advised to visit the Science Center often?
A. It has some living things.
B. Some of its exhibits are funny.
C. It offers hands?on experiences.
D. There are some changes in its exhibits.
2.What can kids learn from the World of Life?
A. All the ecosystems on our planet.
B. IMAX films can bring everything to life.
C. Things on our planet share something similar.
D. The relationship between humans and communications.
3.What is the exploration mentioned in Paragraph 5 about?
A. Space. B. Adventure.
C. Imagination. D. Transportation.
Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products. It was seen more as a medium to inform the buyers rather than persuade them to buy. The present day marketers see advertisement as a medium to damage the image of their competitors and their products. This indeed, is an undesirable and an immoral practice. Instead of speaking about their own products, these marketers speak about the drawbacks (often without any basics) of the competing products.
People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods. A few such cases are given below.
1.Parachute Coconut Oil vs. V.V.D. Gold
Sometime back, the producer of V.V.D Gold Coconut Oil claimed in their TV advertisement that only their products were superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for un-natural hair.
2.Tata Salt vs. Captain Cook
Tata salt was first iodised (碘处理) salt marketed by an Indian Company. It has been enjoying a good and steady market. Captain Cook, another producer of iodised salt, who entered the market later, had to adopt some strategy to get control of the market. The TV advertisement of Captain Cook stressed on ‘Free flow’ of their salt when transferred to a container. The producer of Tata Salt retaliated (报复) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution.
3.Pepsi vs. Coca Cola
Coca Cola was selected as the official soft drink for the Wills World Cricket 1996. When the cricket series was on, the marketers of Pepsi constantly advertised on TV. Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it.
4.Horlicks vs. Complan
Sometime back, the TV advertisement of Complan, a health drink directly attacked Horlicks, which has been in the market for several decades. The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients compared to Brand H (reference was nothing but to Horlicks).
The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors. This, certainly, is not a healthy trend.
Any marketer should only speak about his products and not about his competitors’ products. The awareness of consumers has certainly increased over the years and they are no longer easily taken in. There are many consumer products like salt, oil, shaving blades etc. But one thing for sure is that offering the same product in a different container will not make the product different.
Mass media like Radio, Television and newspaper should not allow advertisements that tell lies. Legal regulations, in this regard, should also be made stricter.
Comparison of the past and the present | ||
In the past | A technique mainly used for offering_________ | |
At present | A trick used as a means of unfair _______ | |
Unhealthy trend of the _______ of advertisement | ||
_______ | Products | Wrong _______ |
V.V.D. Gold | No product of the kind could _______it. | |
Captain Cook | Captain Cook stressed on their “free flow” when their product was put into a container. | |
Tata Salt | Tata salt warned consumers to be_______. | |
Pepsi | Too much advertisement on TV seemed to say that Pepsi was the cricketers’ _______. | |
Complan | Complan claimed that their product was much _______in ingredients. | |
Solutions | ●Only products of their own are allowed to be ________ in the advertisement. ●Stricter laws should be made to protect every producer’s and consumer’s benefits. | |