题目内容

Do you know soon eleven biggest food and drink companies of the nations will adopt new rules to limit advertising to children under the age of 12, a move that restricts ads for products such as McDonald’s Happy Meals and the use of popular cartoon characters.
The companies announced their new rules ahead of a Federal Trade Commission hearing on Wednesday that steps up pressure on the companies to help solve the growing child obesity problem through more responsible marketing. The self-given rules include promises by seven companies who will no longer use licensed characters, such as those made popular through movies or TV shows, to advertise online or in print media unless they’re promoting their healthier products. Four other companies said they do not advertise at all to children under 12.
“I think this is a very good step forward. It’s not the end of the journey but it’s a good way down the road,” said Margo Wootan, Nutrition Policy Director at the nonprofit Center for Science in the Public Interest.
Since the FTC first publicly raised the issue in 2005, many of the companies have started selling products with better nutrition in mind. The companies hope their self-regulation efforts — organized through the Council of Better Business Bureaus — will fend off any new and more strict federal regulation.
Parents are happy to see new rules that restrict the use of cartoon characters such as Shrek, Dora the Explorer and SpongeBob SquarePants. “It catches their eyes when you’re shopping,” said Josephine Thomas, a mother of three boys who lives in Manhattan. “As soon as they see a Shrek or Mickey Mouse, they automatically look at that and they don’t see what they really need. That’s one of the biggest problems when you go shopping.” That’s one reason the food companies have said they will now only use licensed characters to advertise their “better for you” products.
小题1:The reason why the food and drink companies will take action is that they want to___________
A．promote sales across the country
B．limit advertising to children under the age of 12
C．meet increasing demands from kids
D．adapt to the new federal regulations
小题2:What can we learn from the text that the seven companies ____.
A．may still use cartoon characters in advertising
B．are going to stop advertising to children under 12
C．Would like to continue the cooperation with entertainment media
D．will make food and drink specially for fat kids
小题3:What of the following can best describe the underlined words “fend off”?
A．prevent ... from happeningB．draw up or work out
C．pay attention toD．give a warm welcome to
小题4:What does Josephine Thomas advise in the last paragraph?
A．kids spend too much on unhealthy food
B．parents are strict about their kids’ food choice
C．“better for you” products are popular with kids
D．ads with cartoon characters mislead kids

小题1:B
小题2:A
小题3:A
小题4:D
几家食品公司采取新的规则来限制自己少用广告来误导孩子。
小题1:细节题。根据第一段第2行adopt new rules to limit advertising to children under the age of 12可知B正确。
小题2:推理题。根据第二段第三，四行The self-given rules include promises by seven companies who will no longer use licensed characters。可知他们将不再使用licensed characters。可知他们现在仍然在使用。
小题3:猜测词义题。根据上下文可知几家公司的自我约束的努力能够阻止新的联邦法规的的颁布。
小题5:推理题。根据最后一段的3,4行As soon as they see a Shrek or Mickey Mouse, they automatically look at that and they don’t see what they really need.可知这样的卡通人物让孩子不知道真正需要的东西，会误导孩子。
练习册系列答案
相关题目
Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand (商标) of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged (包装) in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote(推销)  their goods, came to the conclusion: “Any fool can make soap, but it takes a genius (天才) to sell it.”
小题1:Which of the following may trick a shopper into buying a product according to the text?
A．The cost of its package.B．The price of the product.
C．The colour of its package.D．The brand name of the product.
小题2:The underlined part “the colours turned the customers off”(in Para. 3 ) means that the colours _____.
A．attracted the customers strongly
B．had weak effects on the customers
C．tricked the customers into shopping
D．caused the customers to lose interest
小题3:Which of the following is the key to the success in product sales?
A．The way to promote goods.
B．The discovery of a genius.
C．The team to produce a good product.
D．The brand name used by successful producers.
小题4:Which of the following would be the best title for this text?
A．Choice of Good ProductsB．Disadvantages of Products
C．Effect of Packaging on ShoppingD．Brand Names and Shopping Tricks
Everybody has had at least one experience from which he knows the meaning of life. This time, which took place several years ago, but seems as if it just happened.

He took the shirt and put it on bed, with the other clothes we were taking to the funeral. Then he closed the drawer and turned to me, “Don’t ever save anything for a special occasion. Every day you’re alive is a special occasion.”
I’m thinking about his words, and they’ve changed the way I live my life. I’m spending more time with my family and friends and less time in committee meetings. Whenever possible, life should be a kind of experience to enjoy, not to suffer. “Someday”and “one of these days”are losing their importance on my vocabulary. If it’s worth seeing or hearing or doing, I want to see and hear and do it now.
Ever since that day, I have been trying very hard not to put off, hold back or save anything that would add laughter and color to our lives. Every morning when I open my eyes, I tell myself that every day, every minute, every breath, truly is a gift. So cherish every day and find the true meaning of your life.
小题1:Why did Jan buy the beautiful skirt but didn’t wear it?
A．She waited for a special occasion to wear it on.
B．She wanted to keep it for someone else.
C．She saved it till she grew up.
D．She would give it to herself as a gift some day.
小题2:What does the underlined word “cherish” mean?
A．Treasure.B．Waste.C．Own.D．Save
小题3:What does the author write this passage for?
A．To show how to make good use of everyday in life.
B．To explain the true meaning of his brother-in-law’s words.
C．To tell people to cherish every day and find the meaning of life.
D．To encourage people to waste time and enjoy themselves in life.
小题4:What’s the best title for this passage?
A．Every Day IS a Gift
B．My Sister Jan
C．What Is the Meaningful Life like
D．The Most Important Time in Your Life
Researchers found that walking around with a forced smile and fake (假的) happiness simply leads to people feeling unhappier. So, putting a brave face on your sadness could be harmful. The research also found that women suffered more than men when pretending to be happy.
Dr. Brent Scott, who led the study, said employers should take note because forcing workers to smile when dealing with the public can result in bad outcomes. He said, “Smiling for the sake of smiling can lead to emotional tiredness, and that’s bad for the organization.” He also said the research showed customer-service workers who had “fake smiles” throughout the day fell into a bad mood and didn’t want to work, so their productivity dropped.
The study is one of the first of its kind to examine emotional expressions over a period of time and compare the different effects on men and women. Dr. Scott’s team examined the effects of “surface acting”, or fake smiling, compared to “deep acting”, or making people smile by thinking of peasant memories.
Dr. Scott said, “Women were harmed more by surface acting, meaning their moods worsened even more than men’s. However, they were helped more by deep acting, which means their moods improved more by thinking of pleasant memories. ”
According to Dr. Scott, women tend to suffer more when pretending to be happy because they are expected to be more emotionally expressive than men. Therefore, forcing a smile while feeling down is more likely to go against their normal behavior and cause more harmful feelings.
Although deep acting can improve moods a little in the short term, Dr. Scott says, it’s not a long-term solution to feeling unhappy. “There have been some suggestions that if you do this over a long period you start to feel unreal. You’re trying to develop positive emotions, but at the end of the day you may not feel like yourself any more.”
小题1:According to the passage, Dr. Scott’s study ______.
A．is supported by some big employers in the USA
B．is meaningful as there haven’t been many similar ones
C．examined more women than men for a long time
D．aimed to make the employees more productive
小题2:Women suffer more from fake happiness mainly because ______.
A．they usually turn up shy in public places
B．they should be more emotionally expressive
C．they are often treated in a terrible way
D．they like thinking of pleasant memories
小题3:It is implied in the passage that deep acting _____.
A．doesn’t have any effect on men
B．cannot improve our moods in any case
C．harms our feelings in the long run
D．pleases people by feeling like another person
小题4:What is the best title for the passage?
A．Fake smiling makes people unhappy.
B．Women shouldn’t be forced to smile.
C．An important suggestion for workers.
D．Why people don’t want to work.
In the professional world, oral communication skills in the workplace, which is the art of using speech to convey information, thoughts and feeling to others, is important for the success of any organizations.
The 21st century has been considered to be an era of communication. The way we convey our thoughts is of great importance in building relationships. In the workplace, there are employees of diverse cultural and educational backgrounds. This makes team working on a difficult task, but with a clear understanding of the task to be achieved, all members work towards the same goal. Misunderstandings, conflicts and differences in opinions are easily managed when there is a clear flow of communication between team members.
With proper communication, a close relationship and trust build among the employees, therefore promoting excellent working conditions. An atmosphere of support and cooperation is promoted by properly conveying expectations of the management team to the employees and vice – versa (相反的情况). Therefore, developing oral communication skills is important to success in life ahead.
How to improve oral communication? In the business world, individuals are expected to be confident about their beliefs and ideas. Therefore, they must include words like “in my opinion”, “as far as I know”. While improving skills on oral communication, people in a workplace must learn the art of listening. In addition, one must also have a positive body language during conversations. A person with a smiling face and positive attitude can raise the spirits of everyone around him. When we’re talking to someone, we must give the other person an opportunity to talk as it improves our listening ability.
Communication is an art and it can be improved by working on it constantly. Since it is not an overnight work, one needs to learn it by observing people who are good at it.
Title
Oral communication skills in the workplace
小题1: _______
The art of using speech to convey information, thoughts and feelings to others.
 
Importance
●The way we convey our thoughts plays a major 小题2:____in building relationships.
●Understanding the task 小题3: __makes employees work towards the same goal.
●A clear flow of communication can easily 小题4: ______ the misunderstandings, conflicts and differences in opinions.
●Good relationships and trust among the employees built with proper communication can 小题5: _______ excellent working conditions.
●Conveying expectations can promote support and cooperation.
小题6: ______ to improving oral communication
●Use words like “in my opinion” to show your 小题7:____ about your beliefs and ideas.
●Learn to be a good 小题8:_______ in the workplace.
●Avoid using a小题9:_______ body language during conversations
●Smile and be positive to delight the people around you.
●Give the other person a chance to talk in a conversation.
Conclusion
Communication can be improved with小题10:______effort and we should learn from those who are good at it.
Mom and Dad are two of the most important people in your life. You probably see at least one of them every day. If your dad worships(崇拜) the Pittsburgh Stealers, you are likely to grow up being a big fun of that football team. And if your mom loves to read you just might grow up carrying everywhere you go, just like she does.
Here are four ways you can stay close and build a strong relationship with your parents.
1. Spent time together. How much time do you spend just enjoying each other’s company? Instead of playing a computer game or watching TV, maybe you can ask your mom and dad to play with you. Go outside together, try a board game, or read a book out.
2. Share your feelings and ask for help. Your mom or dad may not know that you are having a problem. Tell a parent if you are sad or struggling with something.
3. Show your care. Some families are always kissing, hugging, and saying “I love you”. It’s important to show that you care for each other. In addition to kisses and hugs, kids and parents show their love by respecting each other, being caring, polite, and thoughtful.
4. Whatever you do, do your best! You don’t have to be perfect, but when you do your best, you make your parents proud. It makes them happy to see how you are turning into such a great kid. Why? Because it lets them know they’re doing a good job.
小题1:The first paragraph mainly tells us___________.   
A．the Pittsburgh Stealers is a famous football team
B．the kid will like reading if his or her mother likes
C．parents influence(影响) their kids greatly.
D．we should follow our parents’ hobbies.
小题2:In the third paragraph, the author suggests that ____________.  
A．you keep your parents company all the time
B．you stay at home with your parents
C．you do something together with your parents.
D．you enjoy games when your parents watch TV
小题3:The underlined part “they’re doing a good job” means_____________. 
A．they have very good jobs
B．their jobs can bring the family much money
C．they make you become a great kid
D．they make you find a good job.
小题4:The text intends to（旨在）tell us______________. 
A．parents are important to everyone
B．how we get along with our parents
C．to respect our parents
D．to share feelings with our parents
When my brother and I were young, my mom would take us on Transportation Days.
It goes like this: You can’t take any means of transportation more than once. We would start from home, walking two blocks to the rail station. We’d take the train into the city center, then a bus, switching to the tram, then maybe a taxi. We always considered taking a horse carriage in the historic district, but we didn’t like the way the horses were treated, so we never did. At the end of the day, we took the subway to our closest station, where Mom’s friend was waiting to give us a ride home—our first car ride of the day.
The good thing about Transportation Days is not only that Mom taught us how to get around. She was born to be multimodal (多方式的). She understood that depending on cars only was a failure of imagination and, above all, a failure of confidence—the product of a childhood not spent exploring subway tunnels.
Once you learn the route map and step with certainty over the gap between the train and the platform, nothing is frightening anymore. New cities are just light-rail lines to be explored. And your personal car, if you have one, becomes just one more tool in the toolbox—and often an inadequate one, limiting both your mobility and your wallet.
On Transportation Days, we might stop for lunch on Chestnut Street or buy a new book or toy, but the transportation was the point. First, it was exciting enough to watch the world speed by from the train window. As I got older, my mom helped me unlock the mysteries that would otherwise have paralyzed my first attempts to do it myself: How do I know where to get off? How do I know how much it costs? How do I know when I need tickets, and where to get them? What track, what line, which direction, where’s the stop, and will I get wet when we go under the river?
I’m writing this right now on an airplane, a means we didn’t try on our Transportation Days and, we now know, the dirtiest and most polluting of them all. My flight routed me through Philadelphia. My multimodal mom met me for dinner in the airport. She took a train to meet me.
小题1:Which was forbidden by Mom on Transportation Days?
A．Having a car ride.
B．Taking the train twice.
C．Buying more than one toy.
D．Touring the historic district.
小题2:According to the writer, what was the greatest benefit of her Transportation Days?
A．Building confidence in herself.
B．Reducing her use of private cars.
C．Developing her sense of direction.
D．Giving her knowledge about vehicles.
小题3:The underlined word “paralyzed” (in Para. 5) is closest in meaning to “_______”.
A．displayed
B．justified
C．ignored
D．ruined
小题4:Which means of transportation does the writer probably disapprove of?
A．Airplane.
B．Subway.
C．Tram.
D．Car.

I left university with a good degree in English Literature, but no sense of what I wanted to do. Over the next six years, I was treading water, just trying to earn an income. I tried journalism, but I didn’t think I was any good, then finance, which I hated. Finally, I got a job as a rights assistant at a famous publisher. I loved working with books, although the job that I did was dull.
I had enough savings to take a year off work, and I decided to try to satisfy a deep-down wish to write a novel. Attending a Novel Writing MA course gave me the structure I needed to write my first 55,000 words.
It takes confidence to make a new start — there’s a dark period in-between where you’re neither one thing nor the other. You’re out for dinner and people ask what you do, and you’re too ashamed to say, “Well, I’m writing a novel, but I’m not quite sure if I’m going to get there.” My confidence dived. Believing my novel could not be published, I put it aside.
Then I met an agent（代理商）who said I should send my novel out to agents. So, I did and, to my surprise, got some wonderful feedback. I felt a little hope that I might actually become a published writer and, after signing with an agent, I finished the second half of the novel.
The next problem was finding a publisher. After two-and-a-half years of no income, just waiting and wondering, a publisher offered me a book deal — that publisher turned out to be the one I once worked for.
It feels like an unbelievable stroke of luck — of fate, really. When you set out to do something different, there’s no end in sight, so to find myself in a position where I now have my own name on a contract（合同）of the publisher — to be a published writer — is unbelievably rewarding（有回报的）.
小题1:What does the underlined part in Paragraph 1 mean?
A．I was waiting for good fortune.
B．I was trying to find an admirable job.
C．I was being aimless about a suitable job.
D．I was doing several jobs for more pay at a time.
小题2:The author decided to write a novel ______ .
A．to finish the writing course
B．to realize her own dream
C．to satisfy readers’ wish
D．to earn more money
小题3:How did the writer feel halfway with the novel?
A．Disturbed.B．Ashamed.C．Confident.D．Uncertain.
小题4:What does the author mainly want to tell readers in the last paragraph?
A．It pays to stick to one’s goal.
B．Hard work can lead to success.
C．She feels like being unexpectedly lucky.
D．There is no end in sight when starting to do something.

A certain student passed all his examinations. Then he went to college to  1  his studies. There he wrote down his  2  for a course in English, but after the first 3 , he didn’t go to it any more.
The English lecturer  4  this student was always absent (缺席的) and thought he had  5  to another course, so he was  6  when he saw the boy’s name on the list of students who wanted to take the English  7 at the end of this year.
The lecturer had  8  a difficult paper, which followed his  9 closely, and he was eager (急切的) to see  10  this student would answer the questions. He  11  the boy’s answers would be very bad, but when they  12  him and he examined them  13 , he was able to find only one small mistake in them. As this surprised him greatly, he  14  the paper repeatedly but still couldn’t find more than one, so he  15  for the student to question him about it.
When he came and sat down, the lecturer asked him, “I  16  you came to my first lecture and you’ve been absent from all the others. But I’ve examined your  17  carefully and I’ve found only one small mistake in it. I’m curious (好奇的) to know your  18 .”
“I’m very  19  about that mistake,” answered the student. “After the examination, I  20  what I should have done. I would not have made that mistake if I had not been confused by your first lecture.” 
小题1:
A．valueB．continueC．improveD．begin
小题2:
A．questions B．answers C．problems D．name
小题3:
A．weekB．lectureC．meetD．sight
小题4:
A．heard B．regrettedC．noticed D．believed
小题5:
A．adapted B．devotedC．gone D．changed
小题6:
A．surprised B．angry C．pleasedD．unhappy
小题7:
A．test B．subjectC．noteD．course
小题8:
A．discoveredB．preparedC．invented D．found
小题9:
A．ideasB．reportsC．lectures D．texts
小题10:
A．whenB．whatC．why D．how
小题11:
A．hoped B．proved C．expectedD．wished
小题12:
A．showed B．gave C．handed D．reached
小题13:
A．carelesslyB．carefullyC．slowlyD．happily
小题14:
A．enjoyedB．keptC．didD．examined
小题15:
A．caredB．called C．sentD．looked
小题16:
A．promiseB．know C．adviseD．guess
小题17:
A．lessonsB．paper C．notebookD．exercises
小题18:
A．wisdomB．experienceC．methodD．explanation
小题19:
A．glad B．nervous C．bitterD．sorry
小题20:
A．realizedB．understoodC．rememberedD．suffered

违法和不良信息举报电话：027-86699610 举报邮箱：58377363@163.com

精英家教网