题目内容

3.What do they really mean?
Food manufacturers and retailers are letting shoppers down.This is the view of the CWS,which has just brought out a new report.
    According to the report,shoppers believe food labels because they think there are strict regulations in place.(50)E.So the food industry can get away with all sorts of tricky strategies to make products look bigger and sound better than they are.
    The report has identified the different ways in which shoppers are misled.(51)G.Descriptions on packaging are sometimes inaccurate in an attempt to oversell the product.One example given in the report is the phrase"haddock fillets",used for a product that is in fact cut from big blocks of fish rather than individual slices.
  (52)A.These include"traditional","wholesome",or"premium".The claim that a brand is"90% fat-free"hides the fact that it contains 10% fat,which above recommended levels.Phrases such as"free from preservatives"make a virtue out of a normal attribute of food.
     Labels have a wide variety of text sizes on them.You sometimes need a magnifying glass to read the small print.(53)D.
    Another deliberate type of misinformation lies in the image.Many pictures on packets use small plates to make the product look bigger.(54)C.
    However,misleading messages on packaging could soon be a thing of the past.The CWS recently produced a code which,if used,would end the current inaccuracies and half truths.It has called on the government to support it as a way of improving food standards.

A.Meaningless adjectives are often used to give a positive message.
B.An officer says the labels will receive very serious consideration.
C.Photographs are sometimes retouched to achieve the same effect.
D.By contrast,the hard sell information is given emphasis.
E.The rules are,in reality,very weak at present.
F.This result has not pleased the food industry.
G.The most common of these is poor labeling.

分析 本文属于说明文阅读,作者通过这篇文章主要向我们描述了食品制造商和零售商让消费者失望,他们用各种手段误导消费者.

解答 50.E.推理判断题.根据前文According to the report,shoppers believe food labels because they think there are strict regulations in place可知购物者相信食物标签因为他们认为有严格的规定,但事实上,这些规定现在非常薄弱,故E项符合语境.
51.G.推理判断题.报道中根据下文Descriptions on packaging are sometimes inaccurate in an attempt to oversell the product可知列出了购物者被误导的几种方式,其中最普遍的是差的标签,故G项符合语境.
52.A.推理判断题.由下文These include"traditional","wholesome",or"premium".The claim that a brand is"90% fat-free"hides the fact that it contains 10% fat,which above recommended levels给出的多个形容词可知,毫无意义的形容词用来传递一种积极的信息;故选A.
53.D.推理判断题.根据上文You sometimes need a magnifying glass to read the small print可知有时你需要放大镜去阅读那些很小的字体,而强行推销的字体就特别显眼,故选D.
54.C.推理判断题.根据上文Many pictures on packets use small plates to make the product look bigger可知包装上的很多图片用小盘子让产品显得很大,图片有时也会被修饰来达到同样的效果,故C项符合语境.

点评 考察学生的推理判断能力和联系上下文的能力,在做推理判断题不要以个人的主观想象代替文章的事实,要根据文章事实进行合乎逻辑的推理判断.此类的填空题一定要联系上下文,根据上下文的内容加上自己的理解,再作出正确的判断.

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