信息匹配(共1小题)

根据短文内容,从短文后的选项中选出能填入空白处的最佳选项.其余两项为多余选项.

Ali is from a Middle Eastern country.He now stays in the USA.He smokes a lot of cigarettes every day.He has smoked for nine years.Ali says, “ I tried to quit (放弃) smoking in my hometown, but it was impossible.My parents smoke.My brothers smoke.All my friends smoke.At parties and at meetings, almost all the men smoke.Here in the United States, not as many people smoke.1._______” Many smokers are like Ali: they want to stop smoking.2.______They know it can cause cancer and heart disease.But it is difficult for them to give up smoking because cigarettes have a drug in them.The drug is nicotine.People who smoke a lot need nicotine.

3._____The nicotine makes him sick.In a few days, the smoker's body is used to the nicotine, and he feels fine.Later, the smoker needs nicotine to keep feeling fine.Without nicotine, he feels bad.

4.____Many people who quit will soon smoke again.At a party or at work they will decide to smoke “just one” cigarette.Then they will smoke another cigarette, and another.Soon they become smokers again.5._______

A.It is very hard to quit smoking.

B.It will be easier to change the smoking habit here.

C.Thus nicotine makes smokers addicted to cigarettes.

D.The smokers know that smoking is bad for their health.

E.When a person first begins to smoke, he usually feels terrible.

F.Maybe there is only one easy way to quit smoking: never start.

G.But it is said that medicine is needed to stop them from smoking.

完形填空

阅读下面短文,从短文后各题所给四个选项(A、B、C和D)中,选出可以填入空白处的最佳选项,并在答题卡上将该项涂黑。

Everyone in business has been told that success is all about attracting and retaining (留住) customers. It sounds simple and achievable. But, , words of wisdom are soon forgotten. Once companies have attracted customers they often the second half of the story. In the of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become carried away. They forget what they regard as the boring side of business—________ that the customer remains a customer.

to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the average company loses between 10 and 30 percent of its every years. In constantly changing , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost.

Only now are organizations beginning to ________ those lost opportunities and calculate the ________ implications. Cutting down the number of customers a company loses can make a big ________ in its performance. Research in the US found that a five percent decrease in the number of defecting (流失的) customers led to ________ increases of between 25 and 85 percent.

In the US, Domino’s Pizza estimates that a regular customer is worth more than $5,000 over ten years. A customer who receives a poor quality product or service on their first visit and ________ never returns, is losing the company thousands of dollars in ________ profits (more if you consider how many people they are likely to tell about their bad experience).

The logic behind cultivating customer________ is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to ________ them”, says Adrian Payne of Cornfield University’ School of Management. “Research suggests that there is a close relationship between ________ customers and making profits. ________ customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price ________, and may provide free word-of-mouth advertising. Retaining customers also makes it ________ for competitors to enter a market or increase their________ of a market.

1.A. in particular B. in reality C. at least D. first of all

2.A. emphasize B. doubt C. overlook D. believe

3.A. excitement B. sorrow C. decision D. performance

4.A. denying B. ensuring C. arguing D. proving

5.A. Moving B. Hoping C. Starting D. Failing

6.A. shops B. guests C. opportunities D. customers

7.A. markets B. tastes C. prices D. expenses

8.A. look forward to B. gave in to C. devote to D. wake up to

9.A. Cultural B. social C. financial D. economical

10.A. promise B. plan C. mistake D. difference

11.A. cost B. opportunity C. profit D. budget

12.A. as a result B. on the whole C. in conclusion D. on the contrary

13.A. huge B. potential C. extra D. reasonable

14.A. beliefs B. loyalty C. habits D. interest

15.A. affecting B. understanding C. keeping D. attracting

16.A. introducing B. analyzing C. searching D. retaining

17.A. Assumed B. Respected C. Established D. Unexpected

18.A. agreeable B. flexible C. friendly D. sensitive

19.A. unfair B. difficult C. essential D. convenient

20.A. share B. goods C. stresses D. progress

A recent survey found that the French are the second-most insecure people in Europe after Italy about their proficiency in English. Only 13 percent of the French respondents believed they are proficient in the language, according to the European data agency Eurostat.

The situation is no better in business circles, where three-quarters of French executives feel unprepared to hold an interview in English and only 16 percent say they feel comfortable with the language, a separate survey showed.

The survey results aren't surprising. The French seem to have always had this cold and gloomy(沮丧的)attitude toward the English language. But what struck me is that, despite the French pessimism, living in Paris without being able to speak the language of Moliere is easier these days than in the past.

New immigrants are part of the reason. I can have an easy chat with the owner of the laundry in my neighborhood. Buying the medicine I need at the local pharmacy is effortless. Ordering a meal in English at the restaurant two blocks away from my apartment does not make me feel awkward. It is all because the people who run these businesses are immigrants.

Greater tolerance and acceptance of non-French speakers is a reflection of the fact that France, willingly or not, has begun to embrace(拥抱) globalization more comfortably. For instance, you will never get the same look you would have had 15 years ago if you ask for directions in English on the streets of Paris.

I have also met many native French who are happy to communicate in English. They are usually the kind of people who are open-minded and are sensitive to the changes beyond their own territories. They are very interested in gaining insight into what is happening on the other side of the globe.

In my hometown, English is also being hotly debated since Beijing education authorities decided to reduce the importance of English proficiency in college entrance exams and increase that of the Chinese language and literature. The Chinese and the French share similarities in attitudes toward foreign languages. We are both so proud of our own languages and cultures that we can feel uncomfortable when we are forced to communicate in another language.

But like it or not, English is still the most widely used language in the world, at least for the foreseeable(可预知的) future. After all, it is not about abandoning one's own language but about being able to fit more easily into this globalized world.

1.What is the passage mainly about?

A. French people have great difficulty speaking English.

B. English is becoming increasingly acceptable in France.

C. Great changes take place in France because of the immigrants.

D. English helps France to embrace globalization.

2.The expression “to speak the language of Moliere” can be understood as________________.

A. to speak Italian

B. to speak English

C. to speak French

D. to speak the language of an immigrant named Moliere

3.What is the purpose of mentioning Chinese in the 7th paragraph?

A. To prove Chinese and French share a lot similarities in culture.

B. To show how wise it is to reduce the importance of English in exams.

C. To explain why French people are unwilling to speak English.

D. To show how proud they are to own their own languages.

4.What can we infer from the passage?

A. The immigrants in France speak English as their native language.

B. In France people refuse to communicate with each other in English.

C. Italians feel the most unconfident in speaking English in Europe.

D. French people are happy to face the changes in their country.

Dyslexia is a problem that restricts the ability to recognize words and connect sounds with letters when people read. People with this learning disorder may also have problems when they write. Dyslexia is not related to eyesight or intelligence. The problem involves areas of the brain that process language. Brain scientists are studying whether they can predict which young children may struggle with reading to provide them with early help. John Gabrieli at the Massachusetts Institute of Technology is leading the study of five-year-olds in about twenty schools in the Boston area.

They studied in the schools with kindergartens. And for all the children joining in the study, they give them a brief set of paper-and-pencil tests to look at which children appear to be at some risk for struggling to read. So far, fifty of them have been examined in a scanner, a special machine, to show brain activity. Written tests are not always able to identify dyslexia or other problems, while brain scans may offer a more scientific way to identify problems. And with reading problems, early identification is important. When it comes to helping children overcome reading difficulties, the younger the child, the more effective they are.

Reading problems are not usually identified until a child is in the third or fourth grade. The later children are recognized as poor readers, the less treatment can help. And, as Professor Gabrieli points out, poor reading can make education a struggle. Reading is everything. Even math and science have textbooks.

While the children are given tasks related to reading, the brain scans measure the extent to which certain parts of the brain become active while the children do the work. The scientists say they are pleased with early results from the study, but have a long way to go.

1.Dyslexia affects the part of brain concerning ________.

A. eyesight B. intelligence C. language D. emotion

2.Dyslexia problems are more likely to be identified through ________.

A. speech contests B. reading efficiency

C. listening comprehension D. brain scans

3.According to the passage, which of the followings has the best time to overcome reading difficulties?

A. Tom, a boy in the kindergarten.

B. Kate, a high school leaver.

C. Jane, a primary school student.

D. Steve, a man in his thirties.

4.What is the passage mainly about?

A. An effective way to identity Dyslexia at an early stage.

B. A learning disorder involving one’s intelligence.

C. Dyslexia — a problem affecting one’s reading and writing.

D. A possible solution to the problems related to Dyslexia.

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