题目内容
Makeup advertisements featuring actor Julia Roberts and supermodel Christy Turlington have been banned in the UK because of their controversial use of "airbrushing"(图像"磨皮”工具) .
Britain's Advertising Standards Agency 1 the ban after politician Jo Swinson com?plained about the two ads,for foundation products made by L'Oreal's Maybelline and Lancome brands. L'Oreal 2 the photographs 3 used had been digitally manipulated (电子处理) and retouched. But the cosmetics giant claimed they " accurately 4 the effects their make?up ―Maybelline's The Eraser antiageing foundation and Lancome's Teint Miracle ― could 5 .
Swinson,who has waged (致力于) a longrunning campaign against the use of "unrealistic" images in fashion and 6 ,said it was " shocking" that the ASA had not been allowed to see the original version of the Roberts 7 " It shows just how ridiculous things have become 8 there is such fear over an unairbrushed photo 9 even the advertising regulator isn't permitted to see it."
The Scottish MP 10 the ban,and said it should act as a wakeup call to advertisers,urging them to "get 11 to 12 . ” "Pictures of flawless (无瑕的) skin and superslim bodies are all around,but they don't reflect reality," she said. "With one 13 four people feeling depressed about their body,it's time to consider how these idealised images are distorting our idea of beauty. " Excessive (过分的) airbrushing and digital manipulation techniques have be?come the norm (规范,标准) ,but 14 Christy Turlington and Julia Roberts are 15 beauti?ful women who don't need retouching to look great.
Both Maybelline and Lancome said they were " disappointed" 16 the ASA's ruling,in?sisting that The Eraser and Teint Miracle were scientifically proven,and pointing to consumer tests which showed users were 17 with their 18 .
It is not the first time their parent company L'Oreal has fallen foul ofBritain's advertising authorities. In 2007,a TV advertisement for its Telescopic mascara (睫毛骨) 一featuring actor Penelope Cruz ― was 19 for failing to make clear she had been wearing 20 eyelashes.
( ) 1. A. issued B. distributed C. published D. reported
( ) 2. A. recognized B. admitted C. complained D. declared
( ) 3. A. that B. which C. it D. as
( ) 4. A. clarified B. explained C. proved D. illustrated
( ) 5. A. achieve B. win C. reach D. arrive
( ) 6. A. advertising B. television C. magazine D. newspaper
( ) 7. A. behavior B. print C. photograph D. impression
( ) 8. A. since B. as C. because D. when
( ) 9. A. as B. which C. because D. that
( ) 10. A. received B. welcomed C. accepted D. appreciated
( ) 11. A. back B. over C. on D. down
( ) 12. A. dream B. truth C. fact D. reality
( ) 13. A. of B. for C. in D. from
( ) 14. A. all B. both C. either D. nor
( ) 15. A. typically B. naturally C. extremely D. truly
( ) 16. A. at B. for C. by D. of
( ) 17. A. benefitted B. comforted C. satisfied D. fulfilled
( ) 18. A. program B. advertising C. results D. development
( ) 19. A. praised B. criticized C. disapproved D. commented
( ) 20. A. real B. pretty C. attractive D. false
ABCDA ACDDB ADCBB ACCBD
由于使用不真实广告照片,最近英国当局禁播了由著名演员朱利亚罗伯茨和超模克里斯蒂特林顿代言的化妆品广告。
1. A issue在这是"指出"之意。其他选项不符合此处题意。
2. B admit:强调因外力、良心驱使或经判断而明确承认,多含不情愿或被迫意味。
recog?nize:作"承认"解时,系书面用词,主要指合法的或外交上的承认,也指公认。
3. C it在此特指欧莱雅公司,同时这里是宾语从句而不是定语从句,A、B不能选,as不能用在此处。
4. D clarify澄清,阐明,净化;explain说明,解释;prove证明;illustrate举例说明。
5. A reach,achieve,arrive这些动词均有"达到"之意。
reach:指到达某一空间、时间、目标或发展过程中的某一点。
achieve:侧重为达到目的所需的技巧、忍耐和努力。
arrive: 指得出结论,达成某项协议或作出某一决定等。
6. A
7. C上下文有提示,电视广告涉及的是照片而不是其他。
8. D连ASA都不能够看到罗伯茨照片的原照是一件非常令人震惊的事情。因为这充分地展示出了这些公司对于原照片效果的恐惧。由此判断答案应选 D.
9. D such和that的固定搭配,表示结果状语从句。
such也可与as搭配,表示定语从句。
10. B此处的意思是"来自苏格兰的议员对这个封禁表示支持",因此选择 B. receiver. 接到,收到,接待;accept W.接受,同意,承认;appreciate vt.欣赏,赏识,感谢。
11. A四个选项的意思是:get back回来,返回,恢复;get over克服,恢复,越过;get on 上车,有进展,相处;get down下来,写下,使沮丧,着手;根据句意可知选A.
12. D此处的意思是"……要反映现实"。
13. C固定搭配。如:十分之三要说:three in ten或者three out of ten。
14. B此处特指这两位名人,同时后面的谓语还用的是are,可知应选 B.
15. B 16. A对人表示失望常用be disappointed with/ in;对事表示失望常用be disappointed at。
17. C顾客都对结果满意而不是其他。
18. C result:普通用词,含义广泛,侧重因某种原因所产生的最终结果,而不是眼前的结果。此处顾客表示满意的显然只能是产品的使用结果,而不是什么项目、广告和发展。
19. B被指没有表明广告中她使用了假睫毛而受到批评。
20. D逻辑判断题。
