6、High-quality customer service is preached(宣扬)by many, but actually keeping customers happy is easier said than done.

Shoppers seldom complain to the manager or owner of a retail store(零售店),but instead will warn their friends,relatives,co-workers,strangers and anyone who will listen.

Store managers are often the last to hear complaints,and often find out only when their regular customers decide to go often to their competitors,according to n study jointly conducted by Verde Group and Wharton School.

“Storytelling hurts retailers and entertains consumers,”said Paula Courtney,President of the Verde Group.“The store loses the customer, but the shopper must also find a replacement.”

On average,every unhappy customer will complain to at least four others,and will no longer visit the specific store.For every dissatisfied customer,a store will lose up to three more due to negative reviews.The resulting “snowball effect”can be very harmful to retailers.

According to the research,shoppers who purchased clothing encountered the most problems.Ranked second and third were grocery and electronics customers.

During peak shopping hours,some retailers solved the parking problems by getting part-time local police to work as parking attendants (服务员).Some hired flag wavers to direct customers to empty parking spaces.

Retailers can relieve the headaches by redesigning store layouts(布局),pre-stocking sales items,hiring speedy and experienced cashiers,and having sales representatives on hand to answer questions.

Most importantly,salespeople should be flexible and polite with angry customers.

“Retailers who're responsive and friendly are more likely to smooth over(缓解)issues than those who aren't so friendly.”said professor Stephen Hoch.“Maybe something as simple as a greeter at the store entrance would help.”

Customers can also improve future shopping experiences by complaining to the retailer,instead of complaining to the rest of the world. Retailers are finding it difficult to improve when they have no idea what is wrong.

 

72.Why are store managers often the last to hear complaints?

    A.Most customers won't bother to complain even if they have had unhappy experiences

    B.Customers would rather tell their unhappy experiences to people around them.

    C.Few customers believe the service will be improved.

    D.Customers have no easy access to store managers.

73.Shop owners often hire part-time police as parking attendants so that   

    A.shoppers can stay longer in the store

    B.shoppers won't have trouble parking their cars

    C.shoppers won't have any worries about security

    D.shoppers can find their ears easily after shopping

74.What contributes most to smoothing over issues with customers?

    A.Manners of the salespeople.    B.Hiring of efficient employees.

    C.Huge supply of goods for sale    D.Design of store layout

75.To achieve better shopping experiences,customers are advised to       

    A.bring pressure to bear on stores to improve their service

    B.settle their questions with stores in a flexible way

    C.express their dissatisfaction to store managers directly

    D.shop around and make comparisons between stoles

5、If you're a male and you're reading this,congratulations:you're a survivor.According to statistics,you're more than twice as likely to die of skin cancer as a woman,and nine times more likely to die of AIDS.Assuming you make it to the end of your natural term,about 78 years for men in Australia, you'll die on average five years before a woman.

There're many reasons for this―typically,men take more risks than women and are more likely to drink and smoke―but perhaps more importantly,men don't go to the doctor.

“Men aren't seeing doctors as often as they should.”says Dr Gullotta.“This is particularly so for the over-40s,when diseases tend to strike.”

Gullotta says a healthy man should visit the doctor every year or two.For those over 45,it should be at least once a year.

According to a recent survey,95% of women aged between 15 and early 40s see a doctor once a year,compared to 70% of men in the same age group.

“A lot of men think they're invincible(不可战胜的),”,Gullotta says.“They only come in when a friend drops dead on the golf course and they think,‘Geez,if it could happen to him...’”

“Then there's the ostrich approach.Some men are scared of what might be there and would rather not know,”says Dr Ross Cartmill.

“Most men get their cars serviced more regularly than they service their bodies,”Cartmill says.He believes most diseases that commonly affect men could be addressed by preventive check-ups.

“Regular check-ups for men would surely place strain(紧张)on the public purse,”Cartmill says.“But prevention is cheaper in the long run than having to treat the disease.Besides,the final cost is far greater:it's called premature(未到期的)death.”

 

68.From the passage we can know the natural term for women in Australia is about          years.

A.73    B.78    C.83    D.88

69.What does the author think is the most important reason why men die five years earlier on average than women?

    A.Men drink and smoke much more than women.

    B.Men don't seek medical care as often as women.

    C.Men aren't as careful as women in face of danger

D.Men are more likely to suffer from serious disease

70.Which of the following best completes the sentence“Geez, if it could happen to him...” in Para6?

   A.it could happen to me, too           B.I should avoid playing golf

   C.I should consider myself lucky    D.it would be a big misfortune

71.What does Cartmill say about regular check-ups for men?

    A.They may increase public expense.

    B.They will save money in the long run

    C.They may cause psychological strain on men

    D.They will enable men to live as long as women.

 0  17529  17537  17543  17547  17553  17555  17559  17565  17567  17573  17579  17583  17585  17589  17595  17597  17603  17607  17609  17613  17615  17619  17621  17623  17624  17625  17627  17628  17629  17631  17633  17637  17639  17643  17645  17649  17655  17657  17663  17667  17669  17673  17679  17685  17687  17693  17697  17699  17705  17709  17715  17723  97155 

违法和不良信息举报电话:027-86699610 举报邮箱:58377363@163.com

精英家教网