Open today’s newspaper. What do you see? Ads! Look through a magazine. More Ads! Turn on TV, still more ads! Everywhere you look, someone has something to tell.Here are some ways ads get us to buy.
Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drink? These people may be famous. But they may not know about what they are selling.
Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use bright and white,” He says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.
Does soap have anything to do with a pretty child? Not much. But ads may show their product with something nice such as the sun, the flowers and so on. Such an ad is about feelings rather than facts.
Ads are full of strong words, and words like “new” and “improved” have power. They can help a produce sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.
Some ads make promise. But can they keep them? No.
Some ads use our fear of being too late. “Buy now!” They say, “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think.
All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.
【小题1】Some stars appear in the ads because_________.

书面表达

广告无处不在，有些人对广告持赞成态度，有些人认为广告有太多弊端，对此你有什么看法？请你参照表内所提供的信息，写一篇英语短文，并请你说明你自己的观点，至少2条。(80 字左右)

 注意：

（1）开头部分已写好，只需接着写，开头部分不计入字数总数。

（2）所写内容必须包括表格中所给的信息。 

（3）字数80个左右。

（4）书写务必清楚，否则扣分。

Advertising

Recently we have had a discussion about the pros and cons of advertising. ________________

_____________________________________________________________________________________

_____________________________________________________________________________________

_______________________________________________                     ________________

In the modern world, advertising   1    everywhere! Some people think that ads are great. Others hate ads,     2    that they make our cities and countryside 3    ugly.

Many ads are aimed  specifically    4    teenagers, and some young people   5      more than 100 advertisements a day. It’s true that some ads can be very useful. For instance, they can help you to  compare  two different products    6      you can buy the one you really need. They can also help you    7         money. When prices   8      , you can go to the store with the     9           price. Ads also tell you when stores   10    sales.     11      , some advertising  can be  confusing or misleading.    12      the words sound    13         but don’t   really  tell you anything about the quality of the product. At other times, the picture in an ad  looks  a  lot   14       than the real thing.  At times an ad can lead you  15      something  you  don’t  need  at all.

2.A,  say            B. saying       C. to say         D. said

先阅读短文，掌握其大意。然后从方框中所给的词中选出恰当的10个，并用其适当形式填空，每个此限用一次。（每小题1分）

After almost 24 hour of traveling, I was in Beijing. I was 1.       with some of my classmates. We were all tired and dirty. Even at the airport, it was 2.       that we were in a foreign country which was very different 3.       our own. For us, the language sounded very4.      . Although nervous, I felt excited.

It’s amazing5.      there are so many places of interest (名胜) in Beijing. We visited the Forbidden City, Tian’anmen Square and the Great Wall.

One day, Li Bo, a Chinese friend of 6.      , took us to visit a village. On the way, it rained 7.       . we were wet when we arrived, but we were happy to see the mountains in the8.       . They were really beautiful. The China Study Tour made me 9.       a lot about the country, the people I met and even myself. It was the most valuable (宝贵的) part of my college life. I often encourage my friends to 10.        a study tour. There’s no other way to learn so much in only four weeks!