1. Divide the students into six or eight groups.

4. One member from each group is called on to report their work.

After several minutes.

T: Now it’s time to report your work. Volunteer!

Sa: There are many related verbs concerning this topic: advertise, broadcast, post, mislead, promote, appeal to, entertain, increase, decrease ...

Sb: Here are some related nouns concerning this topic: ad, advertising, advertisement, advertiser, customer, slogan, designer, text, writer, brand, spokesman, spokeswoman, salesman, saleswoman, sales, choices, profit, principle, function, influence, shop, store, supermarket ...

Sc: Here are some related adjectives concerning this topic: entertaining, annoying, misleading, expensive, cheap, interesting, humorous, argumentative, persuasive, informative, truthful, false ...

Sd: Media containing advertising and ads are newspapers, TV, radios, the Internet, poster, balloon, buses...

Se: There are many world-famous brand names. Here are some examples: Coco Cola, Panasonic, Lenovo, Haier, Nike, Nestle, Rossini, IBM, Philips, Pioneer, HP, TCL, Ford, NEC ...

T: Well done. I’m glad you know so much about ad. Do you like advertisements? Do you find it annoying when you watch TV and see so many ads on show or you just find them entertaining? List your reasons for likes and dislikes.

Help:

3. Each group tries to think of more words about the related topic.

2. The students can choose the group whose topic interests them most.

1. Divide the whole class into four or more groups.

2. Task-based approach.

Teaching aids 教具准备

A computer and some related pictures.

Teaching procedures && ways 教学过程与方式

Step I lead-in

T: Boys and girls, first let’s look at two beautiful pictures and tell me what do you think of them.

Sa: The first one is an ad. It is about a famous digital camera. The brand name is Panasonic.

Sb: The second is an ad for Diet Pepsi.

Sc: They are wonderful ads with brand names, photos and slogans.

T: Good. We are living in a world of ads. What’s your opinion on ads? Do you find them annoying or fascinating? Today let’s talk about advertising and advertisements.

Step II Warming up

This step is to arouse the students’ interest in advertising and advertisements and get them to think and talk freely.

T: Now, class. Please look at the three pictures on P37 carefully and try to fill in the following chart with proper information.

Suggested answer:

Words related to advertising and advertisements

T: What kind of words do you think you would need to talk about advertising and advertisements?

Help:

1. Free-talking method;

3. Learning ability goals 学能目标

Help the students learn how to make complaints, express emotions and evaluate views.

Teaching important points 教学重点

How to get the students to make comments on advertising and advertisements.

Teaching difficult points 教学难点

How to encourage the students to express themselves on advertising and advertisements.

Teaching methods 教学方法

2. Ability goals 能力目标

Enable the students to make complaints and express emotions.

Enable the students to express and evaluate different views on advertising and advertisements.

The First Period　　 Speaking

Teaching goals 教学目标

1. Target language 目标语言

a. 重点词汇和短语

convey, advertise, advertiser, charge, loss, blame

b. 交际用语

Making complaints and expressing emotions

He’s to blame.

That’s lovely / great / wonderful!

What do you mean by doing so?

Does that surprise you?

He shouldn’t have done it.

Is something worrying you?

She blamed him for coming home late.

It’s (quite) all right.

How could you cheat your teacher?

I’m pleased with your spoken English.

Why didn’t you tell me the truth?

I wish I had never given it up.