The iPhone, the iPad: each of Apple’s products sounds cool and has become a fad(一时的风尚). Apple has cleverly taken advantage of the power of the letter “i” —and many other brands are following suit. The BBC’s iPlayer —which allows Web users to watch TV programs on the Internet —adopted the title in 2008. A lovely bear —popular in the US and UK—that plays music and video is called “iTeddy”.

A slimmed-down version of London’s Independent newspaper was launched last week under the name “i”.

In general, single-letter prefixes(前缀) have been popular since the 1990s, when terms such as e-mail and e-commerce first came to use..

Most “i” products are targeted at young people and considering the major readers of Independent’s “i”, it’s no surprise that they’ve selected this fashionable name.

But it’s hard to see what’s so special about the letter “i”. Why not use “a”, “b”, or “c” instead? According to Tony Thorne, head of the Language Center at King’s College. London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBC Magazines.” Even when Apple created the iPod, it seems it didn’t have one clear definition,” he says.

“However, thanks to Apple, the term is now associated with portability(轻便),” adds Thorne.

Clearly the letter “i” also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.

Along with “Google” and “blog”, readers of BBC Magazines voted “i” as one of the top 20 words that have come to define the last decade.

But as history shows, people grow tired of fads. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was associated with all things advanced and modern. However, as we entered the new century, the trend inevitably disappeared.

(   ) 1..  People use iPlayer to        .

    A. listen to music                              B. make a call         

C. watch TV programs online                     D. read newspapers

(   ) 2.. We can infer that the Independent’s “i” is aimed at         .

    A. young readers        B. old readers              C. fashionable women        D. engineers

(   ) 3..  The underlined word “ambiguous” means         .

    A. popular          B. uncertain                C. definite             D. unique

(   ) 4..  Nowadays, the “i” term often reminds people of the products which are         .

    A. portable         B. environmentally friendly C. advanced             D. recyclable

(   ) 5... The writer suggests that         .

    A. “i” products are often of a high quality          

B. the popularity of “i” products may not last long

    C. the letter “b” replaces letter “i” to name the products

    D. iTeddy is a live bear

The iPhone, the iPad: each of Apple’s products sounds cool and has become a fad(一时的风尚). Apple has cleverly taken advantage of the power of the letter “i” —and many other brands are following suit. The BBC’s iPlayer —which allows Web users to watch TV programs on the Internet —adopted the title in 2008. A lovely bear —popular in the US and UK—that plays music and video is called “iTeddy”.
A slimmed-down version of London’s Independent newspaper was launched last week under the name “i”.
In general, single-letter prefixes(前缀) have been popular since the 1990s, when terms such as e-mail and e-commerce first came to use..
Most “i” products are targeted at young people and considering the major readers of Independent’s “i”, it’s no surprise that they’ve selected this fashionable name.
But it’s hard to see what’s so special about the letter “i”. Why not use “a”, “b”, or “c” instead? According to Tony Thorne, head of the Language Center at King’s College. London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBC Magazines.” Even when Apple created the iPod, it seems it didn’t have one clear definition,” he says.
“However, thanks to Apple, the term is now associated with portability(轻便),” adds Thorne.
Clearly the letter “i” also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.
Along with “Google” and “blog”, readers of BBC Magazines voted “i” as one of the top 20 words that have come to define the last decade.
But as history shows, people grow tired of fads. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was associated with all things advanced and modern. However, as we entered the new century, the trend inevitably disappeared.
(   ) 【小题1】. People use iPlayer to        .

A．“i” products are often of a high quality

B．the popularity of “i” products may not last long

C．the letter “b” replaces letter “i” to name the products

D．iTeddy is a live bear

  Do you now who Stefani Germanotta is? Perhaps not, but you’ll almost certainly know the star called Lady Gaga, a 24-year-old American famous for her cutting edge pop videos and strange fashion sense. She was the biggest winner at the MTV Europe Music Awards in Madrid on November 7, 2010. Her awards included the best female artist and the best song.
Her popularity doesn’t end there. The BBC reports that the University of South Carolina has a sociology course about the life, work and rise to fame of Lady Gaga. The course is due to start in spring 2011. “We’re going to look at Lady Gaga as a social event,” said professor Mathieu, who will teach Lady Gaga and the Sociology of Fame.
Germanotta, in fact, is a college student. She learned to play the piano by age 4. At age 17, she was one of the only 20 young people to get early admission to New York University’s Tisch School of the Arts, the famous music school. Yet after her second semester, she took a big risk—she decided to quit and concentrate on a music career. But hwo did she manage to go from nowhere to supar star in just two years?
She may well have had a plan for the top. She created “The Ultimate Pop Burlesque Show” with another artist. It was the first of many strange images. The pair gained enough attention to get a spot at a famous music festival in Chicago. Later, a record company signed Germanotta.
While Lady Gaga enjoys popularity, there are critics accusing her of regularly using rude language in her lyrics(歌词) and wearing overly sexy clothing.
【小题1】 According to the article, Lady Gaga is famous for _______.

a. She appeared in a music festival in Chicago   b. She won the award—the best female c. She decided to quit school                 d. She created a show with another artist e. She was signed by a record company         f. Her success has become a university course A．b—f—c—a—d—e B．b—f—c—d—a—e C．c—d—a—e—b—f D．c—d—a—e—f—b 【小题3】The main reason why Lady Gaga could become famous is that ______. A．she knew her dream of life B．she knew what she would do next C．she learned music at a young age D．she ws brave enough to quit university 【小题4】 From this passage, we can infer that ________. A．a good performance in university may lead to one’s success. B．cooperation with other artists is important in becoming successful C．Lady Gaga will become less famous because of her lyrics and clothing D．Professor Mathieu believes that Lady Gaga’s success is worth studying 查看习题详情和答案>> The iPhone, the iPad: each of Apple’s products sounds cool and has become a fad (一度时髦的风尚). Apple has cleverly taken advantage of the power of the letter “i” — and many other brands are following suit. The BBC’s iPlayer — which allows Web users to watch TV programs on the Internet — adopted the title in 2008. A lovely bear — popular in the US and the UK — that plays music and video is called “iTeddy”. A slimmed-down version of The Independent newspaper was launched last week under the name “i”. In general, single-letter prefixes have been popular since the 1990s, when terms such as e-mail and e-commerce first came into use. Most “i” products are aimed at young people and considering the major readers of The Independent’s “i”, it’s no surprise that they’ve selected this fashionable name. But it’s hard to see what’s so special about the letter “i”. Why not use “a”, “b”, or “c” instead? According to Tony Thorne, former head of the Language Center at King’s College London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBCMagazines. “Even when Apple created the iPod, it seems it didn’t have one clear definition,” he says. “However, thanks to Apple, the term is now associated with portability (轻便).” Adds Thorne. Clearly the letter “i” also agrees with the idea that the Western world is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason. Along with “Google” and “blog”, readers of BBCMagazines voted “i” as one of the top 20 words that have come to define the last decade. But as history shows, people grow tired of fads. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was associated with all things advanced and modern. However, as we entered the new century, the trend unavoidably disappeared. 【小题1】People use iPlayer to _________. A．listen to music B．make a call C．read newspapers D．watch TV programs online 【小题2】We can infer that The Independent’s “i” is aimed at _________. A．engineers B．old readers C．fashionable women D． young readers 【小题3】Nowadays, the “i” term often reminds people of the products which are _________. A．environmentally friendly B．easy to carry C．advanced D．recyclable 【小题4】The writer suggests that _________. A．“i” products are often of high quality B．iTeddy is a living bear C．the popularity of “i” products may not last long D．the letter “b” replaces the letter “i” to name the products 查看习题详情和答案>> The iPhone, the iPad, the iPod, each of apple's products sounds cool and has become a pad (一时的风尚). Apple has cleverly taken advantage of the power of the letter “i”，-- and many other brands are following suit. The BBC’s iPlayer —which allows Web users to watch TV programs on the internet—adopted the title in 2008. A lovely bear—popular in the US and UK—that plays music and video is called “iTeddy”.A slimmed-down version of London’s Independent newspaper，was launched last week under the name “i”. In general，single-letter prefix have been popular since the 1990s，when terms such as e-mail and e-commerce first came into use. Most “i”products are targeted at young people and considering the major readers of the Independent’s “i”，it’s no surprise that they’ve selected this fashionable name. But it’s hard to see what’s so special about the letter “i”.Why not use “a”，“b”or “c”instead？According to Tony Thorne，head of Language Center at King’s College，London，“i”works because its meaning has become ambiguous .When Apple uses “i”，no one knows whether it means internet，information，individual or interactive，Thorne told BBC magazines “even when Apple created the iPod，it seems it didn’t have one clear definition，”he says. “However，thanks to Apple，the term is now associated with portability （轻便）， ”adds Thorne. Clearly the letter “i”also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs，and we love personalized products for this reason. Along with “Google”and “blog”，readers of  BBC magazines voted “i”as one of the top 20 words that have come to define the last decade. But as history shows，people grow tired of fads. From the 1900s to the 1990s，products with “2000”in their names became fashionable as the year was associated with all things advanced and modern. However，as we entered the new century，the trend inevitably disappeared. 1.  We can infer that the Independent’s “i”is aimed at _______.    A. young readers     B. old readers      C. fashionable women            D. engineers 2.       查看习题详情和答案>> 关 闭 试题分类 高中 数学英语物理化学生物地理 初中 数学英语物理化学生物地理 小学 数学英语 其他 阅读理解答案已回答习题未回答习题题目汇总试卷汇总练习册解析答案