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ABCD请按实际情况填写。其他请参照下表填写。
A, B, C, D, E(AB), F(AC), G(AD), H(BC), I(BD), J(CD)
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A. assisting B. essential C. gain D. individuals E. gradually F. struggle G. connect H. numerous I. threats J. enhance |
The recent bush fire showed yet again how well the citizens work together in the face of community ___1____. Yet sadly, when it comes to fighting less noticeable community problems, it can be a ___2_____ to pull together in the same way.
Community problems, such as unemployment, homelessness, depressions and social isolation, are caused by a wide range of factors and take a long time to fix. In the past, it’s often been up to ___3____ rather than communities to solve these problems. But this is ___4____ changing.
Communities are now being called on to get involved in “community building” activities which aim to __5____ people and their existing communities through an increased involvement in social activities, as well as getting unemployed people back to work or starting their own business.
The government offices have __6____ projects operating across the country, which are helping people to rebuild their lives and communities.
At the heart of strong communities are strong families, so much such work is focused on ___7____ children, young people and their families. However, they still have an enormous commitment to help people who are homeless. They also work hard to place people into jobs, helping them ___8____ the training, skills and self-confidence they need to find work or start their own small business.
Working in partnership with other organizations, the government offices provided a wide range of ___9____ service and long-term programs, which are achieving impressive results around the whole country.
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请认真阅读下列短文,并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意:每个空格只填1个单词。请将答案写在答题卡上相应题号的横线上。
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to offend them because they have a talent for self-promotion and because they have so much money to throw around. ‘It’s unfair,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods comes largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway rules while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of disasters.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not survive without this source of revenue(收益). The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a greatly useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column(读者来信专栏). No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
|
Topic |
Advertising or not? |
|
1 of criticism |
l having a talent for self-promotion l 2 so much money l making the price of goods 3 |
|
With ads |
l Consumer goods are not so 4 . l People 5 a great deal of knowledge from ads. l Ads provide us with some 6 to new products or remind us of the old ones. l A cheerful, witty ad makes our life more 7 . |
|
Without ads |
l Newspapers, commercial radio and television companies could hardly 8 . l We pay 9 for our daily paper or cannot enjoy so many broadcast programmes. l It will not be so 10 if people want to find a job, buy or sell a house, announce a birth, marriage or death. |
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Our tours leave directly from the Las Vegas Strip, no terminals, saving up to 2 hours’ time! Our prices include all fees—including fuel and anything else you can think of; we also beat any competitor’s price by 5%.
South Rim—Grand Canyon Luxury Coach Tour $79 Per Person
Our Grand Canyon Tour is the only luxury Motor Coach Tour that stops at Bright Angel Lodge for a full three hours, at which point you can take the free shuttle to multiple viewpoints including Mather Point, Yavapai Point…click above for more details.
West Rim—Grand Canyon Tour $125 Per Person
This tour stops at Haulapai Indian Reservation of the Grand Canyon. These stops include Eagle and Guano Point. There’re also extra stops along the way for shopping and smoking. This package not only includes the Grand Canyon, but a short photo stop at the Hoover Dam as well… click above for more details.
Airplane Tours & Helicopter Tours
These breath-taking tours take you into the skies above the Grand Canyon for a once-in-a-life-time adventrue that can be shared by the whole family or by yourself. Airplane Tours starting at $164 per person, and Helicopter Tours starting at $304 per person…click above for more details.
Hoover Dam—AM/PM Mini Tour $37.5 Per Person
Hoover Dam Mini Tour starts your morning or afternoon with a short drive to Lake Mead—created by the Dam in 1935, and continues along to include the Power Plant Tour, guided by a Hoover Dam expert. A delicious lunch is included…click above for more details.
Las Vegas to Hollywood 1 Day Tour $185 Per Person
This tour takes you sightseeing down and around Hollywood Blvd/Beverly Hills, home of the world-famous Walk of Fame as well as Grauman’s Chinese Theatre. It ends at beautiful Santa Monica Beach & Pier… click above for more details.
1. If you’re with a self-challenging spirit, you probably choose_______.
A. West Rim—Grand Canyon Tour
B. Hoover Dam—AM/PM Mini Tour
C. Airplane Tours & Helicopter Tours
D. Las Vegas to Hollywood 1 Day Tour
2. To take Hoover Dam—AM/PM Mini Tour, how much will a couple and their twin daughters pay?
A. $150. B. $75. C. $112.5 D. $37.5
3. Which of the following is NOT true according to the passage?
A. Mather Point is included in the only luxury Motor Coach Tour.
B. Two tours mentioned both involve the Hoover Dam.
C. Lake Mead is a man-made project.
D. Travelers can enjoy plays at Grauman’s Chinese Theatre.
4. The passage is most probably chosen from________.
A. a newspaper B. a magazine C. a TV ad D. a website
查看习题详情和答案>>
Our tours leave directly from the Las Vegas Strip, no terminals, saving up to 2 hours’ time! Our prices include all fees—including fuel and anything else you can think of; we also beat any competitor’s price by 5%.
South Rim—Grand Canyon Luxury Coach Tour $79 Per Person
Our Grand Canyon Tour is the only luxury Motor Coach Tour that stops at Bright Angel Lodge for a full three hours, at which point you can take the free shuttle to multiple viewpoints including Mather Point, Yavapai Point…click above for more details.
West Rim—Grand Canyon Tour $125 Per Person
This tour stops at Haulapai Indian Reservation of the Grand Canyon. These stops include Eagle and Guano Point. There’re also extra stops along the way for shopping and smoking. This package not only includes the Grand Canyon, but a short photo stop at the Hoover Dam as well… click above for more details.
Airplane Tours & Helicopter Tours
These breath-taking tours take you into the skies above the Grand Canyon for a once-in-a-life-time adventrue that can be shared by the whole family or by yourself. Airplane Tours starting at $164 per person, and Helicopter Tours starting at $304 per person…click above for more details.
Hoover Dam—AM/PM Mini Tour $37.5 Per Person
Hoover Dam Mini Tour starts your morning or afternoon with a short drive to Lake Mead—created by the Dam in 1935, and continues along to include the Power Plant Tour, guided by a Hoover Dam expert. A delicious lunch is included…click above for more details.
Las Vegas to Hollywood 1 Day Tour $185 Per Person
This tour takes you sightseeing down and around Hollywood Blvd/Beverly Hills, home of the world-famous Walk of Fame as well as Grauman’s Chinese Theatre. It ends at beautiful Santa Monica Beach & Pier… click above for more details.
1. If you’re with a self-challenging spirit, you probably choose_______.
A. West Rim—Grand Canyon Tour
B. Hoover Dam—AM/PM Mini Tour
C. Airplane Tours & Helicopter Tours
D. Las Vegas to Hollywood 1 Day Tour
2. To take Hoover Dam—AM/PM Mini Tour, how much will a couple and their twin daughters pay?
A. $150. B. $75. C. $112.5 D. $37.5
3. Which of the following is NOT true according to the passage?
A. Mather Point is included in the only luxury Motor Coach Tour.
B. Two tours mentioned both involve the Hoover Dam.
C. Lake Mead is a man-made project.
D. Travelers can enjoy plays at Grauman’s Chinese Theatre.
4. The passage is most probably chosen from________.
A. a newspaper B. a magazine C. a TV ad D. a website
请认真阅读下列短文,并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意:每个空格只填1个单词。请将答案写在答题卡上相应题号的横线上。
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to offend them because they have a talent for self-promotion and because they have so much money to throw around. ‘It’s unfair,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods comes largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway rules while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of disasters.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not survive without this source of revenue(收益). The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a greatly useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column(读者来信专栏). No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
| Topic | Advertising or not? |
| 1 of criticism | having a talent for self-promotion 2 so much money making the price of goods 3 |
| With ads | Consumer goods are not so 4 . People 5 a great deal of knowledge from ads. Ads provide us with some 6 to new products or remind us of the old ones. A cheerful, witty ad makes our life more 7 . |
| Without ads | Newspapers, commercial radio and television companies could hardly 8 . We pay 9 for our daily paper or cannot enjoy so many broadcast programmes. It will not be so 10 if people want to find a job, buy or sell a house, announce a birth, marriage or death. |