In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “Keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (发起人) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communi­cation. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers. magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.
【小题1】The existence of the privately owned mass media depends on the support of_________.

Preparing for the Next Job Market

The latest spike in the unemployment rate is being felt across the board ?in 98 percent of metropolitan areas, in high-wage and low-wage jobs, among young and old, women and men, but especially men．

This landscape means that young Americans who are trying to plan their futures right now have some hard choices．Do they go to college and take on debt without hope of getting a job? And what about high school students? Do they have any chance of securing a job without a college degree? Perhaps the education system needs to react to this rapidly moving economic crisis．

In our current economic collapse, the connection between education and employment could not be more different than it was during the Depression．Education must now hold center stage, not because of an enemy abroad but because of the global economy．The jobs of the future will demand levels of education, particularly skills in mathematics, technology and science, which exceed those now taught in high school．

A healthy society should strive for full employment．In our times, that goal cannot be realized, or even approximated by creating jobs for the unskilled．The long-term prospect for economic recovery depends on the extent to which we improve our educational system．And this is where America is now at its weakest．

Our high schools produce graduates who do not write well enough, have limited reasoning skills and are unable to use the tools of mathematics．Their command of science is far inferior to that of their counterparts in other nations．And all too many young people drop out．We may still have the best university system, but it benefits only a minority．

We will need more engineers, scientists and service providers, particularly in the health professions, with a quality of education that cannot be obtained in the current system．Radical change, not reform, is called for．

What should be done? First, high school should be cut short and end when students are 16．Second, a new generation of two-year college programs tied to a wide range of specific skills that the economy needs should be created．Third, access to four-year colleges should be expanded, giving more Americans the chance to acquire the deep learning that makes breakthroughs in technology possible．Fourth, we need to recruit more public school teachers and train them better, particularly in physics, chemistry, biology and mathematics, so that our children can be prepared to compete．

68．Nowadays, students graduating from high school____．

       A．write well enough

       B．have limitless reasoning skills

       C．can't use the tools of mathematics

       D．command science as much as their counterparts in other nations

69．What should we do to improve the quality of education?

       A．Students shouldn't study in high school until 16．

       B．We should create a new generation of two-year college programs tied to a wide range of specific skills the economy needs．

       C．We should limit access to four-year colleges．

       D．We ought to recruit more private school teachers and train them better．

70．What does the word "collapse" in the third paragraph mean?

       A．success              B．failure         C．development  D．booming

71．Which of the following is NOT true according to the passage?

       A．Young Americans planning their futures have difficult choices．

       B．Education must hold center stage due to the global economy．

       C．The best university system benefits a majority．

       D．A health society should struggle for full employment．

Ever since they were first put on the market in the early 1990s, gentically mondified (GM, 转基因) foods have been increasingly developed and marketed in many countries in the word,mainly on the basis of their promise to end the worldwide food crisis. But can GM technology solve world hunger problems? Even if it would ,is it the best solutiorr?
Despite what it promiises,GM  technology actually has not increased the production potential    of any corp. In fact
Studies show that the most  crown GM croo.
GM soybeans, has suffered reduced productivity. For instance, a report than analysed nearly two decades of research on mojor GM food crops shows that GM engineering has failed to significantly increase US crop production.
Something else, however, has been on the rise, While GM seeds are expensive, GM companics tell farmers that they will make good profits by saving money on pesticides（杀虫剂）. On the contrary, US government data show that GM crops in the US have produced an overall increase in pesticide use compared to traditional crops. “ The  promise was that you could use less chemicals and boost production. But nether is true,” said Bill Christison, President of the US National Farm Coalition.
At the same time, the authors of the book World Hunger: Twelve Myths argue that there actually is more than enough food in the world and that the hunger crisis is not caused by production, but by problems in food distribution and politics. These indeed deserve our efforts and money. Meanwhile, the rise in food prices results from the increased use of crops for fuel rather than food, according to a 2008 World Bank report.
As a matter of fact ,scientists see better ways to feed the world. Another World Bank report concluded that GM crops have little to offer to the challenges of worldwide poverty and hunger, because better ways out are available, among which “green” farming is supposed to be the first choice.
【小题1】The author develops the second paragraph mainly       .            

The teacher told the students to do the first and fourth exercises and to leave the second and the third ones out.

How many exercises do the students have to do?

A．one

B．two

C．three

D．four

How many exercises do the students have to do?

A．one

B．two

C．three

D．four