请认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意：每个空格只填1个单词。请将答案写在答题卡上相应题号的横线上。

Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to offend them because they have a talent for self-promotion and because they have so much money to throw around. ‘It’s unfair,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’

The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods comes largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.

Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway rules while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of disasters.

We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not survive without this source of revenue(收益). The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!

Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a greatly useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column（读者来信专栏）. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!

(E)
Everybody has to buy or sell things sometimes. Even students, who are usually not very rich, have to learn something about making purchases(买东西) intelligently. As a student you may find, for example that you need to buy a walkman or winter clothing. You may want to buy a television or a used car. Of course, you want to get good value for your money. If you are considering a major purchase, or any purchase, you should remember several important things.
◎Study first, and then decide what you want to buy. You can learn a lot just by reading books and advertisements.
Remember that a high quality product will probably last longer and work better. Of course,
for a superior(优良的) product you are expected to pay more. An inferior product may not give you the same quality, but the price should be low. Perhaps this seems obvious, but you know the quality. Don’t just look at the price. A poor quality product could be expensive. And a valuable one could be on sale at a greatly reduced price.
◎Don’t hurry. Take your time. After you decide what product you want, go to many different stores. If you cannot find the product you want, you may try to order it directly form the factory or ask the store to order it for you.
Look for a good deal. If you wait, you will probably find that your product will go on sale and
you may be able to save 10,20,or even 50 percent of the original price.
◎Finally, before you buy, make sure that the product is guaranteed(质量保证). If you find the lowest possible price, you will generally be happy with your purchase and also keep more money in the bank.
73. What’s the best title for this passage?
A. What products are of high quality   B. Do shopping wisely as a student
C. How to save your money          D. Take your time when shopping
74. The underlined word “inferior” (in paragraph 3) probably means “____”.
A. low in price                    B. produced by a small factory 
C. low in quality                  D. produced by a large factory
75. If you cannot find what you want to buy in the stores, you may____.
A. wait until it arrives          
B. place an order directly with the factory
C. save some money in the bank    
D. get your money back from the factory

Everybody has to buy or sell things sometimes. Even students who are usually not very rich, have to learn something about making purchases intelligently. As a student, you may find, for example, that you need to a walkman or winter clothing. You may want to buy a television or a used car. Of course, you want to get good value for your money. If you are considering a major purchase, or any purchase you should remember several important things.

※Study first, and then decide what to buy. You can learn a lot just by reading books and advertisements.

 Remember that a high quality product will probably last longer and work better. Of course, for a superior product you are expected to pay more. An inferior product may not give you the same quality, but the price could be low. A poor quality product could be expensive and a valuable one could be on sale at a greatly reduced price.

※Don’t worry. Take your time. After you decide what product you want to buy, go to many different stores. If you cannot find the product you want, you try to order it directly from the factory or ask the store to order it for you.

Look for a good deal. If you wait, you may probably find that your product will go on sale and you may be able to save 10,20, or even 50 percent of the original price.

Finally, before you buy, make sure that that product is guaranteed. If you find the lowest possible price, you will generally be happy with your purchase and also keep more money in the bank.

1.Which of the following should you care more while shopping?

  A. The price of the product    B. The information of the product

  C. The size of the product     D. The quality of the product

2. According to the writer, waiting before shopping probably means_____.

  A. saving money           B. wasting money

  C. losing the product      D. wasting time

3. If you want to have a good purchase, you should do all the following except ____

   A. getting enough information about the product

   B. taking your friend’s advice

   C. making sure about the guarantee of the product

   D. waiting until the proper time

4.The main purpose of the passage is to tell us that ____.

   A. how to find the product you want

   B. how to have a good purchase

   C. how to save money

   D. how to buy product with high quality.

_____, the players tried their best to win the game for their class.

1. A.
   Greatly encouraged
2. B.
   Having greatly encouraged
3. C.
   To be greatly encouraged
4. D.
   When encouraging

请认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意：每个空格只填1个单词。请将答案写在答题卡上相应题号的横线上。
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to offend them because they have a talent for self-promotion and because they have so much money to throw around. ‘It’s unfair,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods comes largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway rules while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of disasters.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not survive without this source of revenue(收益). The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a greatly useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column（读者来信专栏）. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!