Advertising can be a service to the customer. This is true when advertisements give reliable infor??mation about the goods advertised. Such information is needed if the customer is to make a sensible choice when he buys. It is useful in that it lets him know of the kinds of goods in the shops. Printed advertisements do this job best. Customers can collect them and compare them. They can be taken along to shops and their claims can be checked against the actual goods in the shops.

however, some advertisements are not very useful to the customer. Instead of helping him to sat??isfy his real needs, they set out to make him want things. They set out to create a need. These adver??tisements are cleverly done. The people who produce them understand our weaknesses. They set out to make us believe that what they advertise will make us cleverer, prettier and more handsome, if only we use it. Actually, it is our money they are after and we should be on guard.

Some advertisements mislead customers by using part of the truth to suggest something false, and it is skillfully made to give that idea to the careless reader, listener or viewer.

At its best advertising can be useful to the customer. At its worst it can mislead him. Many newspapers check on the goods for which the advertisements made claims. Most newspapers are very careful about the small advertisements, which try to sell goods directly to the readers by post. Many newspapers print information about this on their small advertisement pages. Advertising has become a very big business, and good firms in it do all they can to make sure it is conducted with some attention to truth. This is a help to the customer. But the best way is for customers to be on the lookout.

It can be inferred from the passage that advertisements can be useful if they ________.

A. how a long list of the goods advertised

B. give true information about goods          

       C. tell customers what to buy

D. appear on TV and in newspapers at the same time

Advertisements that play on our weaknesses make us ________.

A. desire things we do not need    B. purchase the goods we need

C. attracted by them       D. become loyal reader, listener or viewer

according to the text, which of the following is TRUE?

A. All advertising firms do not care to tell the truth about the goods they advertise.

B. All advertising firms only care to make money, as advertising is a big business.

C. Most advertising firms make sure that advertisements do not purposely cheat.

D. The advertised goods are often of poor quality.

The underlined word "They" refers to ________.

A. Goods       B. Customers               C. Shops               D. Advertisements

Advertising can be a service to the customer. This is true when advertisements give reliable information about the goods advertised. Such information is needed if the customer is to make a sensible choice when he buys. It is useful in that it lets him know of the kinds of goods in the shops. Printed advertisements do this job best. Customers can collect them and compare them. They can be taken along to shops and their claims can be checked against the actual goods in the shops.
However, some advertisements are not very useful to the customer. Instead of helping him to sat­isfy his real needs, they set out to make him want things. They set out to create a need. These adver­tisements are cleverly done. The people who produce them understand our weaknesses. They set out to make us believe that what they advertise will make us cleverer, prettier and more handsome, if only we use it. Actually, it is our money they are after and we should be on guard.
Some advertisements mislead customers by using part of the truth to suggest something false, and it is skillfully made to give that idea to the careless reader, listener or viewer.
At its best advertising can be useful to the customer. At its worst it can mislead him. Many newspapers check on the goods for which the advertisements made claims. Most newspapers are very careful about the small advertisements, which try to sell goods directly to the readers by post. Many newspapers print information about this on their small advertisement pages. Advertising has become a very big business, and good firms in it do all they can to make sure it is conducted with some attention to truth. This is a help to the customer. But the best way is for customers to be on the lookout.
59. It can be inferred from the passage that advertisements can be useful if they ________.
A. how a long list of the goods advertised
B. give true information about goods        
C. tell customers what to buy
D. appear on TV and in newspapers at the same time
60. Advertisements that play on our weaknesses make us ________.
A. desire things we do not need              B. purchase the goods we need
C. attracted by them                       D. become loyal reader, listener or viewer
61. according to the text, which of the following is TRUE?
A. All advertising firms do not care to tell the truth about the goods they advertise.
B. All advertising firms only care to make money, as advertising is a big business.
C. Most advertising firms make sure that advertisements do not purposely cheat.
D. The advertised goods are often of poor quality.
62. The underlined word "They" refers to ________.
A. Goods        B. Customers            C. Shops               D. Advertisements

Advertising can be a service to the customer. This is true when advertisements give reliable infor­mation about the goods advertised. Such information is needed if the customer is to make a sensible choice when he buys. It is useful in that it lets him know of the kinds of goods in the shops. Printed advertisements do this job best. Customers can collect them and compare them. They can be taken along to shops and their claims can be checked against the actual goods in the shops.
however, some advertisements are not very useful to the customer. Instead of helping him to sat­isfy his real needs, they set out to make him want things. They set out to create a need. These adver­tisements are cleverly done. The people who produce them understand our weaknesses. They set out to make us believe that what they advertise will make us cleverer, prettier and more handsome, if only we use it. Actually, it is our money they are after and we should be on guard.
Some advertisements mislead customers by using part of the truth to suggest something false, and it is skillfully made to give that idea to the careless reader, listener or viewer.
At its best advertising can be useful to the customer. At its worst it can mislead him. Many newspapers check on the goods for which the advertisements made claims. Most newspapers are very careful about the small advertisements, which try to sell goods directly to the readers by post. Many newspapers print information about this on their small advertisement pages. Advertising has become a very big business, and good firms in it do all they can to make sure it is conducted with some attention to truth. This is a help to the customer. But the best way is for customers to be on the lookout.

1. 1.

   It can be inferred from the passage that advertisements can be useful if they ________.

   1. A.
      how a long list of the goods advertised
   2. B.
      give true information about goods
   3. C.
      tell customers what to buy
   4. D.
      appear on TV and in newspapers at the same time
2. 2.

   Advertisements that play on our weaknesses make us ________.

   1. A.
      desire things we do not need
   2. B.
      purchase the goods we need
   3. C.
      attracted by them
   4. D.
      become loyal reader, listener or viewer
3. 3.

   according to the text, which of the following is TRUE?

   1. A.
      All advertising firms do not care to tell the truth about the goods they advertise.
   2. B.
      All advertising firms only care to make money, as advertising is a big business.
   3. C.
      Most advertising firms make sure that advertisements do not purposely cheat.
   4. D.
      The advertised goods are often of poor quality.
4. 4.

   The underlined word "They" refers to ________.

   1. A.
      Goods
   2. B.
      Customers
   3. C.
      Shops
   4. D.
      Advertisements

Advertising can be a service to the customer. This is true when advertisements give reliable information about the goods advertised. Such information is needed if the customer is to make a sensible choice when he buys. It is useful in that it lets him know of the kinds of goods in the shops. Printed advertisements do this job best. Customers can collect them and compare them. They can be taken along to shops and their claims can be checked against the actual goods in the shops.

However, some advertisements are not very useful to the customer. Instead of helping him to sat??isfy his real needs, they set out to make him want things. They set out to create a need. These adver??tisements are cleverly done. The people who produce them understand our weaknesses. They set out to make us believe that what they advertise will make us cleverer, prettier and more handsome, if only we use it. Actually, it is our money they are after and we should be on guard.

Some advertisements mislead customers by using part of the truth to suggest something false, and it is skillfully made to give that idea to the careless reader, listener or viewer.

At its best advertising can be useful to the customer. At its worst it can mislead him. Many newspapers check on the goods for which the advertisements made claims. Most newspapers are very careful about the small advertisements, which try to sell goods directly to the readers by post. Many newspapers print information about this on their small advertisement pages. Advertising has become a very big business, and good firms in it do all they can to make sure it is conducted with some attention to truth. This is a help to the customer. But the best way is for customers to be on the lookout.

59. It can be inferred from the passage that advertisements can be useful if they ________.

A. how a long list of the goods advertised

B. give true information about goods        

C. tell customers what to buy

D. appear on TV and in newspapers at the same time

60. Advertisements that play on our weaknesses make us ________.

A. desire things we do not need              B. purchase the goods we need

C. attracted by them                       D. become loyal reader, listener or viewer

61. according to the text, which of the following is TRUE?

A. All advertising firms do not care to tell the truth about the goods they advertise.

B. All advertising firms only care to make money, as advertising is a big business.

C. Most advertising firms make sure that advertisements do not purposely cheat.

D. The advertised goods are often of poor quality.

62. The underlined word "They" refers to ________.

A. Goods        B. Customers            C. Shops               D. Advertisements

Summer in Europe is very nice for us to visit one of our favourite cities for a break. Below we have put together a short list of our favourite summer break locations（地方） that offer a great balance of culture, sunshine and fun.

Berlin, the second most populous city in the European Union, gets the third place on our list. It has three famous airports: Tegel International Airport, Tempelhof International Airport, and Schonefeld International Airport.

The capital of Germany is on this list not only because it is a fantastic place to go on holiday but also since it teaches a very important lesson to humanity（人，人性）. The Berlin Wall, the better part of which still remains well kept for educational and amusement（娱乐） aims, reminds us of the extra costs paid by everyone. Today, the undamaged part of the Wall, known as the East Side Gallery, shows striking murals(壁画)；if you are interested in this chapter(时期) of the city’s history, there is also a Berlin Wall Memorial you would want to visit. The Potsdamer Platz, divided into two by the Wall, is a newly developed area that is famous for a large shopping center and movie theatre complexes（混合体）, and adds a bit of modern colour to Berlin’s historical value.

Much like the other places that made the list, Berlin is also a city of art. The city has over one hundred and fifty museums in all, and a few of the ones providing an extraordinary experience include the Art Center Berlin Friedrichstrabe, the Museum of Indian Art, and the Museum of East Asian Art. Appreciating Berlin’s art is much like taking a university course in itself and it can only be truly appreciated in several trips.

1.Which of the following statements is NOT mentioned in this passage?

2.From the passage, visitors can enjoy         .

3.What is the main idea of the third paragraph?

4.If Peter is interested in German history, he should visit         .