Open today’s newspaper. What do you see? Ads! Look through a magazine. More Ads! Turn on TV, still more ads! Everywhere you look, someone has something to tell.

Here are some ways ads get us to buy.

Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drink? These people may be famous. But they may not know about what they are selling.

Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use bright and white,” He says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.

Does soap have anything to do with a pretty child? Not much. But ads may show their product with something nice such as the sun, the flowers and so on. Such an ad is about feelings rather than facts.

Ads are full of strong words, and words like “new” and “improved” have power. They can help a produce sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.

Some ads make promise. But can they keep them? No.

Some ads use our fear of being too late. “Buy now!” They say, “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think.

All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.

1.Some stars appear in the ads because_________.

A．they know every product well

B．they are famous

C．they are all experts

D．they all like white coats

2.According to the passage, we know that “Spring Rain” is the name of ______.

A．a kind of soap                          B．a kind of car

C．a kind of medicine                       D．a kind flower

3.The writer thinks the words and the pictures in the ads________.

A．tell us a story                          B．always make us strong

C．sometimes fool us                       D．keep promises

A: What did you buy in the Computer World yesterday?
B: __51__I want to use it to record.
A: __52__
B: Well, I haven’t known yet._53___
A: Oh, no! You should read the instructions first.
B: __54__If you want to turn on the recorder, press the blue button”.
A: Look! It works. How do you save your video?
B: __55__
A: You’ve done that! Let’s try something to record.

There is good news for the children in the countryside. We may still remember the girl  1  big eyes. Her big eyes are   2  us her dream: I wish to   3  ! In China, there are still  4  girls and boys like her. They want to go to school, but their  5  are too poor. If the family has two or three children, it is harder to   6   the money for all the children. So the parents often ask   7   to stay at home, and boys to go to school.

Now they needn’t   8   the money. From 2006 on, children can go to school for free in some poor places. They don’t have to pay for books and other things. Some of them can even get money from the government（政府）to make their life  9   . Soon, all the children in the countryside can

go to school for free. All families are very happy with the news. It is  10  great.

(   ) 1. A. with            B. on           C. to                  D. in

(   ) 2. A. saying         B. telling      C. speaking         D. talking

(   ) 3. A. go to work      B. go to bed        C. go to school     D. go home

(   ) 4. A. few         B. a few            C. a lot of             D. some

(   ) 5. A. schools        B. home         C. houses              D. families

(   ) 6. A. pay         B. take         C. buy              D. lend

(   ) 7. A. teachers        B. girls            C. boys             D. all the children

(   ) 8. A. look up         B. turn on      C. worry about      D. make sure

(   ) 9. A. better          B. well         C. longer               D. worse

(   ) 10.A. not         B. real        C. hardly               D. really