摘要:Revise the words and expressions in Unit 3

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Open today’s newspaper. What do you see? Ads! Look through a magazine. More Ads! Turn on TV, still more ads! Everywhere you look, someone has something to tell.

Here are some ways ads get us to buy.

Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drink? These people may be famous. But they may not know about what they are selling.

Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use bright and white,” He says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.

Does soap have anything to do with a pretty child? Not much. But ads may show their product with something nice such as the sun, the flowers and so on. Such an ad is about feelings rather than facts.

Ads are full of strong words, and words like “new” and “improved” have power. They can help a produce sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.

Some ads make promise. But can they keep them? No.

Some ads use our fear of being too late. “Buy now!” They say, “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think.

All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.

1.Some stars appear in the ads because_________.

A.they know every product well

B.they are famous

C.they are all experts

D.they all like white coats

2.According to the passage, we know that “Spring Rain” is the name of ______.

A.a kind of soap                          B.a kind of car

C.a kind of medicine                       D.a kind flower

3.The writer thinks the words and the pictures in the ads________.

A.tell us a story                          B.always make us strong

C.sometimes fool us                       D.keep promises

 

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American and British people both speak English of course. But sometimes it does not seem like the same language. In fact, there are some important differences between British English and American English.

     First of all, they sound very different. Often, Americans don’t say each word separately. They say several words together. Americans may say “I dunno” instead of “I don’t know”. Or they may say “Whaddya say?” instead of “What did you say?” however, the British are more careful in their speech. They usually say all the words and keep them separate.

    Words sometimes have different meanings too. Some American words are never used in England. The same thing is true of some British words in America. For example, the vocabulary(词汇)for cars and driving is very different. Americans drive trucks, but in England people drive lorries.

     Many expressions are also different in the two countries. In England, if you are going to telephone your friends, you “phone them up”. In America, you “give them a call”.

     There’re also some differences in grammar. For example, when Americans ask a question., they say “Do you have a storybook?” But the British often say “Have you a storybook?”

     All these differences can be confusing (易混淆的)if you are learning English. But most languages are like this. Languages change over time. When people live in separate places, the languages change in different ways. This is what has happened to English. It can also happen to other languages, such as French. Many people in Canada speak French but their French is very different from the French of France.

1.What does the word “separate” mean in the passage? It means “____”

A. 含糊的     B. 快速的    C. 分开的      D. 简略的

2.The vocabulary for cars and driving is _____.

A. an example of British English

B. an example of American English

C. the same in America and England

D. not the same in America and England

3.Language _________.

A. are always changing as time passes

B. keep unchanged even if time changes

C. are the same in all places

D. are easy to learn

4. This passage is mainly about ______.

A. English vocabulary

B. how American sounds are different from British sounds

C. the way the British say words

D. some differences between American and British English

 

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