摘要: Let’s the window.

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Open today’s newspaper. What do you see? Ads(广告)!A lot of different Ads ! Look through a   1 . More ads! Turn  2  the TV. Still more ads! Everywhere you look, someone has something to sell.

Here are some ways ads get us to buy.

Some ads use famous people.   3   are paid to sell a product(产品). Think about it. Do they really know about medicine? Do they know about soft drink? These people may be famous. But they may not know about what they are   4   .

Some ads make you think you are getting the words of an expert. They say, “ Doctor said.” A man in a white coat comes on TV. “ I use Bright and White,” he says. This man looks like a doctor. But he is an(a)  5  .

Does soap have anything to do with a pretty child? Not much. But ads may show their product with something nice, such as the sun, the  6    and so on. Such an ad is about feelings rather than   7  .

Some ads make promises. But can they    8   them? No!

Some ads use our   9   of being too late. “Buy now!” they say, “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think.

All ads hope we will buy something, do something, or    10   in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.

1  A. magazine

B. book

C. picture

D. window

2  A. on

B. off

C. down

D. up

3  A. Doctors

B. Stars

C. Teachers

D. Workers

4  A. making

B. selling

C. doing

D. thinking

5  A. nurse

B. doctor

C. actor

D. expert

6  A . tigers

B. rocks

C. flowers

D. people

7  A. money

B. personality

C. appearance

D. facts

8  A. believe

B. break

C. keep

D. record

9  A. hope

B. fear

C. joy

D. sadness

10  A. think

B. act

C. enjoy

D. speak

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A shopkeeper closes his shop in the   1   and goes home. He is very__2__, he doesn't   3   supper and goes to bed at once. At that time the telephone rings. A man says,“__4___ do you open your   5  ,sir?”The shopkeeper is unhappy. He thinks the man _6___a trick on him. He does not answer it and goes  7   to bed. A few minutes later the telephone   8  . He   9   and goes to pick up the phone and finds that voice (声音) is the   10  man and he asks the __11___ question. The shopkeeper _12____answers.“You needn't ask me that because I can't let you   13   my shop. It's late now.”

“No. I want to go out.”the man   14  ,“My wife   15   me at home for dinner now.”

(    )1.A.evening     B. morning    C. afternoon    D noon

(    )2.A happy       B not happy   C not tired     D tired

(    )3.A.has         B. had        C.  have        D \

(    )4.A How        B Why        C What        D What time

(    )5.A.window     B.door     C.shop          D eyes

(    )6.A plays        B play       C tells        D tell

(    )7.A.up           B.back     C./             D again

(    )8.A.rings again    B.calls     C.rings     D calls again

(    )9.A.stands up      B.gets up    C.stays in bed   D sits down

(    )10.A.same        B.different   C.friendly      D friend

(    )11.A a         B same      C another      D the other

(    )12 Ahappy      B happily    C angry       D angrily

(    )13.A.come into    B.go out of  C.live in       D go out

(    )14A.smiles       B.answer    C.says        D asks

(    )15.A.waits for   B.waits       C.is waiting for     D waiting for  

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