摘要:It isn’t easy to learn any subject well.

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阅读短文,按要求完成各题。
Close your eyes. Think about a happy memory. What do you see? What do you smell? Do memories smell? Haraid Vogt and Avery Gilbert think so. Smell and memory are very important to them. Why? They sell smells.
Who do they the smells to? And how can they sella smell? Businesses come to Vogt and Gilbert for help. Vogt and Gilbert find a smell to go with the business’s product. For example, Vogt and Gilbert worked with and expensive hotel in New York City. They developed a smell like expesive cologne(科隆香水)for the hotel’s owners. Then they put it in the air of the hotel hallway. Why did they choose the smell of cologne? A lot of businessmen stay at that hotel. The hotel’s owners want their guests(客人)to feel like they are in an expensive men’s club. And rich men wear expensive cologne.
Using smell to sell things is not new. Bakers know that the smell of baking bread brings in customers. They always make sure that people on the street can smell the baking bread. Chocolate makers do the same thing. And of course perfume (香水)makers sell smells.
In the past, only the food and perfume businesses used smell to sell their products. But today, more and more businesses are trying it, from hotels to airlines(航空公司). Some companies put a special smell on the advertisement that they send to customers. For example, one car company uses a perfume on their booklet that smells like a new car.
But do smells really sell? The answer seems to by yes. Smells become a part of our  memories. And memory is important in sales, why? When customers remember the name of a product, they usually choose it again. But there are a lot of choices these days, so it isn’t easy to remember product names. That’s why smell is important. It helps people remember.
In the future, will different computers and televisions have different smells? Vogt and Gilbert think so. They are sure that one day, most businesses will use smell to sell.
【小题1】根据短文内容完成句子填空(每空限填一个单词)
From the first paragraph of the passage, we know Harald Vogt and Avery Gilbert sell ______ and they ______ memories smell.
【小题2】根据短文内容完成句子填空(每空限填一个单词)。
According to the passage, smells are ______ for business because they can ______ people to remember the product names.
【小题3】根据短文内容回答问题。
According to the passage, how did Vogt and Gilbert help the hotel owner’s business?
                                                          
【小题4】把短文中画底线的句子译成汉语。
                                                             
【小题5】根据短文内容用一个完整的英文句子(限10个词以内)回答问题。
What is the main idea of the passage?
                                                        

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For many years scientists have said that the earth is getting warmer. Now they have found something new-hot cities! In the southern US, they have found that cities become very hot in summer. For example, the city of Atlanta in Georgia has roof(屋顶) temperature of up to 50oC while it is 27℃ in the streets! At night, the outside of buildings stays so hot that the heat of the city causes storms over the city!
China also has the same kind of problems. Every year more farmland is used for factories or offices. More housing is needed, too. As people become richer, they buy more cars. New roads are needed and new car parks are built in the city centers. This all makes cities hotter.
It isn’t easy to change the situation. City planners say that we should plant more trees in the middle of cities. Every new street should have trees on both sides, they say. Trees make the temperature lower, so we should have more trees in our parks and squares. We should also paint our roofs white. If we do this, they do not become so hot. Every roof in a hot and sunny country should have solar(太阳的) roof panels. The electricity from these can be used to run the air conditioners (空调)in the buildings.
People continue to cut down forests around the cities. This makes the problem worse. Cities are growing faster and faster. By the year 2025, four fifths(五分之四) of the population will be living in cities. If we go on like this, there will not be enough farmland to feed everyone in the world
【小题1】The scientists have found       .

A.cities become very hot in summer
B.Atlanta is the hottest city in America
C.there are not as many storms as before
D.it is not as hot on the roof as in the street
【小题2】The way to make the city cooler is to       .
A.plant more trees
B.try to use air conditioners more
C.build more parks and squares
D.paint the roofs of all the white buildings
【小题3】What will probably happen in the future according to the fourth paragraph(段落)?
A.Cities won’t grow very fast
B.We will not have enough food
C.Most people will move to the countryside
D.People will plant more trees outside the cities
【小题4】What is the best title(题目)for the passage?
A.More Farmland Is Needed
B.Trees Make Cities Cooler
C.Cities Are Getting Hotter
D.Scientists Are Worried About Storms

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阅读短文,按要求完成各题。

Close your eyes. Think about a happy memory. What do you see? What do you smell? Do memories smell? Haraid Vogt and Avery Gilbert think so. Smell and memory are very important to them. Why? They sell smells.

Who do they the smells to? And how can they sella smell? Businesses come to Vogt and Gilbert for help. Vogt and Gilbert find a smell to go with the business’s product. For example, Vogt and Gilbert worked with and expensive hotel in New York City. They developed a smell like expesive cologne(科隆香水)for the hotel’s owners. Then they put it in the air of the hotel hallway. Why did they choose the smell of cologne? A lot of businessmen stay at that hotel. The hotel’s owners want their guests(客人)to feel like they are in an expensive men’s club. And rich men wear expensive cologne.

Using smell to sell things is not new. Bakers know that the smell of baking bread brings in customers. They always make sure that people on the street can smell the baking bread. Chocolate makers do the same thing. And of course perfume (香水)makers sell smells.

In the past, only the food and perfume businesses used smell to sell their products. But today, more and more businesses are trying it, from hotels to airlines(航空公司). Some companies put a special smell on the advertisement that they send to customers. For example, one car company uses a perfume on their booklet that smells like a new car.

But do smells really sell? The answer seems to by yes. Smells become a part of our  memories. And memory is important in sales, why? When customers remember the name of a product, they usually choose it again. But there are a lot of choices these days, so it isn’t easy to remember product names. That’s why smell is important. It helps people remember.

In the future, will different computers and televisions have different smells? Vogt and Gilbert think so. They are sure that one day, most businesses will use smell to sell.

1.根据短文内容完成句子填空(每空限填一个单词)

From the first paragraph of the passage, we know Harald Vogt and Avery Gilbert sell ______ and they ______ memories smell.

2.根据短文内容完成句子填空(每空限填一个单词)。

According to the passage, smells are ______ for business because they can ______ people to remember the product names.

3.根据短文内容回答问题。

According to the passage, how did Vogt and Gilbert help the hotel owner’s business?

                                                           

4.把短文中画底线的句子译成汉语。

                                                             

5.根据短文内容用一个完整的英文句子(限10个词以内)回答问题。

What is the main idea of the passage?

                                                        

 

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