摘要:35.--The food is really tasty.I'm full. --You'd better the meal instead of sitting there. A.wash down B.burn out C.get around D.walk off

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The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.

A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.

Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.

The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.

Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.

The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.

One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.

The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.

A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.

1.What is the best title of the text?

A.A website aimed at children’s food         B.The cartoon guide named “Haiz”

C.An “aducation” website for children      D.A popular online video game

2.Why did the government start the website?

A.To advertise the video game for children.     B.To help children know about advertising.

C.To attract the biggest market of buyers.       D.To sell the products of its company.

3.What can players do in the website game?

A.Play video games during the trip.           B.Travel to a supermarket.

C.Eat in a fast-food restaurant.               D.Choose appearance for their character.

4.Children are important for advertising because they are

A.important for the society                  B.the most potential buyers

C.easily influenced by ads                  D.easily affected by poor products

5.According to Michelle Obama, lots of foods advertised for children are ________.

A.of low quality      B.yummy           C.of high nutrition    D.healthy

 

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The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “education” through games and other amusement.

A cartoon man dressed in old time pilot clothing greets visitors to Admongo. “Call me Haiz”, he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.

Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.

The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.

Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.

The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.

One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2010.

The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.

A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.

1.What is the best title of the text?

A.The guide of Admongo

B.An education website for children

C.A popular online video game

D.A website aimed at children

2.Why did the government start the website?

A.To attract the biggest market of buyers.

B.To sell the products of its company.

C.To help children know about advertising.

D.To advertise the video game for children.

3.The underlined word “identify” can be replaced by _________.

A.recognize         B.inform            C.persuade          D.forbid

4.What can players do in the website game?

A.Choose hair styles for their character.

B.Travel to a supermarket.

C.Eat in a fast-food restaurant.

D.Play video games during the trip.

5.Children are important for advertising because they are _________.

A.important for the society                 B.the most potential buyers

C.easily influenced by ads                  D.easily affected by poor products

 

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Dear sir,
I read your story (of the 4th February) about the cost of living in the country rather than in the town, and I agree with most of the points that you made. My husband and I lived in the middle of Horlton until two years ago — a seaside town of nearly five hundred thousand people. When my husband stopped working, we moved to our present house in a small village at the foot of Roland Hill, and there is no doubt that our costs are higher now.
I have to do my shopping in small shops, where the food is more expensive than in city supermarkets; it costs more to travel by bus; and because the men who come to mend the television or the washing machine, have to come farther, we have to pay them more.
But it does not cost us much to enjoy what is beautiful in the country; and peace and quiet are cheap. Many people spend a great deal of time and money driving into the country to enjoy the simple things of life; yet we can enjoy them just by going out of the front door. It costs more to live here than it did in Horlton but now life really is worth living.
Yours faithfully.
Edith Randall
【小题1】What do you know about Horlton?

A.A quiet town not far from the sea.
B.A middle-sized town until two years ago.
C.A town with a population of nearly half a million.
D.A small village at the foot of Roland Hill
【小题2】 What Mrs Randall really wants to express in the letter is that _____.
A.it cost less to live in the country
B.it costs more to live in the country
C.living in the country is no better than in the town
D.she is quite satisfied with the life in the country
【小题3】One can probably find this letter in _____.
A.a guidebookB.a newspaperC.a speechD.a story book
【小题4】According to the passage, which of the following is true?
A.The letter is written by an unknown person.
B.This letter is a reply to the questions of 4th February.
C.Living in the country is better than living in the city.
D.The cost of living in the city is lower than that of the country.

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It tastes just like chicken
Away from home, eating is more than just a way to keep your stomach full.It is a language all its own, and no words can say, "Glad to meet you ...glad to be doing business with you ..." quite like sharing a meal offered by your host.
Clearly, mealtime is not the time for you to say, "Thanks, but no thanks." Acceptance of the food on your plate means acceptance of host, country, and company.So, no matter how difficult it may be to swallow, swallow it.Or, as one experienced traveler says, "Travel with a cast-iron stomach and eat everything everywhere."
Often, the food offered represents proudly your host country’s eating culture.What would Ataiericans think of a French person who refused to take a bite of homemade apple pie ? Our discomfort comes not so much from the thing itself; it comes from our umamiliarity with it.After all, an oyster has remarkably the same look as a sheep’s eye; and a first look at a lobster would remind almost anybody of a creature from a science fiction movie, not something you dip in butter and eat.By the way, in Saudi Arabia sheep’s eyes are a famous dish and in parts of China it’s bear’s paw soup.
Can you refuse such food without being rude? Most experienced business travelers say no, at least not before taking at least a few bites.It helps, though, to cut any item very thin.This way, you minimize the taste and the reminder of where it came from.Or, " Swallow it quickly, " as one traveler recommends."I still can’t tell you what sheep’s eyeballs taste like." As for dealing with taste, the old line that "it tastes just like chicken" is often thankfully true.Even when the "it" is really rat or snake.
Another useful piece of advice is not knowing what you are eating.What’s for dinner? Don’t ask. Avoid glancing into the kitchen or looking at English-language menus.Your host will be pleased that you are eating the food he offers, and who knows? Maybe it really is chicken in that soup.
【小题1】The purpose of the article is to ____.

A.introduce unfamiliar food
B.share the writer’s personal experiences
C.suggest ways to overcome a cultural barrier
D.advise on how to politely refuse to eat foreign food
【小题2】According to the writer, people hesitate at strange food mainly due to ____.
A.the way it looks
B.safety worries
C.lack of information about it
D.the unfamiliar atmosphere
【小题3】From the article we can infer that ____.
A.an American may feel comfortable with sirloin
B.one should refuse strange food after a few bites
C.English-language menus are not always dependable
D.one needs a cast-iron stomach to travel in other cultures
【小题4】One may say "It tastes just like chicken." when ____.
A.showing respect for chicken-loving nations
B.greeting people with different dieting habits
C.evaluating chefs at an international food festival
D.getting someone to try a visually unpleasant meal

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Scientists have learned a lot about the kinds of food people need. They say that there are several kinds of food that people should eat every day. They are: (1) green and yellow vegetables of all kinds;  (2)citrus (柑橘)fruits and tomatoes; (3) potatoes and other fruits and vegetables ; (4) meat of all kinds, fish and eggs; (5) milk and foods made from milk; (6) bread or cereal (谷物), rice is also in this kind of foods; (7) Butter or something like butter. 

People in different countries and different places of the world eat different kinds of things. Foods are cooked and eaten in many different kinds of ways.  People in different countries eat at different times of the day. In some places people eat once or twice a day; in other countries people eat three or four times a day. Scientists say that none of the differences is really important. It doesn’t matter whether foods are eaten raw or cooked, canned or frozen. It doesn’t matter if a person eats dinner at 4 o’clock in the afternoon or at eleven o’clock at night. The important thing is what you eat every day.

There are two problems, then, in feeding the large number of people on earth. The first thin g is to find some ways to feed the world’s population so that no one is hungry. The second is to make sure that people everywhere have the right kind of food to make them grow to be strong and healthy.

According to the scientists, which of the following groups of food is the healthiest for your lunch?

A. chicken, apples, cereal, cabbages.           B. potatoes, carrots, rice, bread.

C. oranges, bananas, fish, tomatoes.            D. beef, pork, fish, milk

It is important for people to eat __________.

A. three times a day                        B. dinner at twelve o’clock

C. cooked food all the day

D. something from each of the seven kinds of food every day.

People in different countries and different places of the world________________.

A. have the right kinds of food to eat          B. cook their food in the same way

C. have their meals at the same time            D. eat food in different ways.

Which of the following is NOT true?

A. People in some places don’t have enough to eat.

B. There are too many people in the world.

C. One of the problems is that no one is hungry.

D. The scientists are trying to make people e grow to be strong and healthy.

If there is paragraph 4, what do you think is going to be talked about?

A. When people eat their lunch.                 B. What to do with the two problems.

C. How to cook food in different ways.      D. Why people eat different kinds of food. 

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