请阅读下面短文，掌握其大意，然后从28－45各题所给的四个选项（A、B、C和D）中，选出最佳选项，并在答题卡上将该选项的标号涂黑。

(1)

People were asked to comment __28__ scenes from films like Pulp Fiction, TV series like Channel 4’s Brookside and cartoons like South Park. Leeds University concluded that people made a __29__between bad language used in programmes for adults, and those _30__ for children.

(2)

Advertisements need to attract and ___31__ the attention of the public. Some advertisements consist of pictures or the words of experts to show people how good the products are. Others try to create advertisements that people simply enjoy ___32___. As present-day advertisers often have large ____33___, a lot of money is spent on applying modern techniques of design to make these advertisements as _____34_____ attractive as possible.

Not all advertising is about selling products and services for a profit. Some contemporary advertisements mainly aim to make contributions to society. There are public advertisements ____35_____citizens to participate in improving their neighbourhood, protecting the environment, and helping other people. ___36___ the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc. These advertisements have helped to increase public knowledge, which has made our society a better place for everyone.

(3)

Dear Editor,

I am writing to ????????___37___about the plan for a new airport. Many people have been  38 the idea from the start. However, the government is planning to go ahead with the building next year.

First, the government says that the airport will bring us industry and jobs.  39  , in my opinion, it will ruin the character of Tamford, a historic country town. Although the airport would bring tourists, I am not sure they would want to stay in a dirty, industrial town.

___40____ the government says, it is clear that the airport will also affect our health. Problems will increase even though the government has promised us a new hospital. Air pollution will get worse and this will be harmful to people, for example, it can cause cancer. Noise pollution will also have an ___41___ on the houses and schools near the airport.

I think other people should write to the government about this problem. We should do everything we can  42   this airport.

(4)

 And a word of advice. To avoid getting confused about the British tipping system, you need to ____43____ your bill to see if a tip is included or not. If it isn’t, I suggest leaving 10% of the bill for the waiter or waitress --- ___44____ a bit more if the service is good. Talking of money --- it’s really easy to exchange traveller’s cheques at banks or hotels so I ___45___ you to get some of those before you come.

Until recently, women in advertisements wore one of three things — an apron, an attractive dress or a frown. Although that is now changing, many women still feel angry about offending advertisements. “This ad degrades women.” they protested（抗议）.Why does this sort of advertising exist? How can advertisers and ad agencies still produce, sometimes, after months of research, advertising that offends the consumer?

The ASA, the body which deals with complaints about print media, is carrying out research into how women feel about the way they are pictured in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often annoyed by the ads, few feel strong enough to complain.

Women are not the only victims of poor and boring stereotypes（老套）— in many TV commercials men are seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate fellows, always on the lookout for an escape to the pub. But it is women who seem to suffer more from the industry’s inability to put people into an authentic present-day situation. Yet according to Emma Bennett, director of a London advertising agency, women are not aggressive or extremely angry about those stereotypes and sexist （歧视妇女）advertising. “They just find it annoying or tiresome.”

She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. “The most important thing is the advertisement’s tone of voice. Women hate being insincerely praised or given desperately down-to-earth common-sense advice.”

In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and the process of change will remain slow until people on the receiving end take the business seriously and make their –feelings known.

1.Despite recent changes in attitudes, some advertisements still fail to        .

2.According to the writer, the commonest fault of present-day advertising is to         .

3.Emma Bennett suggests that advertisement ought to        .

4.We can learn from the passage that advertising industry should         .

When I first got an e-mail account ten years ago, I received communications only from family, friends, and colleagues. Now it seems that every time I check my e-mail，I have an endless series of advertisements and other correspondence that do not interest me at all. If we want e-mail to continue to be useful, we need specific laws that make spamming（发送垃圾邮件）a crime.

If lawmakers do not do something soon to prohibit spam, the problem will certainly get much worse. Computer programs allow spammers to send hundreds of millions of e-mails almost instantly. As more and more advertisers turn to spam to sell their products，individual e-mail boxes are often flooded with spam e-mails. Would people continue to use e-mail if they had to deal with an annoying amount of spam each time?

This problem is troubling individuals and companies as well. Many spam e-mails contain computer viruses that can shut down the entire network of a company. Companies rely on e-mail for their employees to communicate with each other. Spam frequently causes failures in their local communications networks, and their employees are thus unable to communicate effectively. Such a situation results in a loss of productivity and requires companies to repeatedly repair their networks. These computer problems raise production costs of companies, which are, in the end, passed on to the consumer.

For these reasons, I believe that lawmakers need to legislate（立法）against spare. Spammers should be fined, and perhaps sent to prison if they continue to disturb people. E-mail is a tool which helps people all over the world to communicate conveniently, but spam is destroying this convenience.

1.What does the underlined word “correspondence” in the Paragraph l probably mean?

2.According to the text, what is the major cause of the flooding spam?

3.According to Paragraph 3, who is the final victim of spam?

4.What is the purpose of the text?

The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “education” through games and other amusement.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. “Call me Haiz”, he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2010.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
【小题1】What is the best title of the text?

Stop  Spam

When I first got an e-mail account ten years ago, I received communications only from family, friends, and colleagues. Now it seems that every time I check my e-mail, I have an endless series of advertisements and other correspondence that do not interest me at all. If we want e-mail to continue to be useful, we need specific laws that make spamming(发送垃圾邮件) a crime.

If lawmakers do not do something soon to prohibit spam, the problem will certainly get much worse. Computer programs allow spammers to send hundreds of millions of e-mails almost instantly. As more and more advertisers turn to spam to sell their products, individual(个人的) e-mail boxes are often flooded with spam e-mails. Would people continue to use e-mail if they had to deal with an annoying amount of spam each time?

This problem is troubling for individuals and companies as well. Many spam e-mails contain computer viruses that can shut down the entire network of a company. Companies rely on e-mail for their employees to communicate with each other. Spam frequently causes failures in their local communications networks, and their employees are thus unable to communicate effectively. Such a situation results in a loss of productivity and requires companies to repeatedly repair their networks. These computer problems raise production costs of companies, which are, in the end, passes on to the consumer.

For these reasons, I believe that lawmakers need to legislate (立法) against spam. Spammers should be fined, and perhaps sent to prison if they continue to disturb people. E-mail is a tool which helps people all over the world to communicate conveniently, but spam is destroying this convenience.

1.What does the underlined word “correspondence” in the Paragraph 1 probably mean?                                                         

  A. messages     B. ideas          C. connections         D. programs

2.According to the text, what is the major cause of the flooding spam?    

  A. Companies rely on e-mail for communications.

B. More people in the world communicate by e-mail.

C. Many computer viruses contain spam e-mail.

D. More advertisers begin to promote sales through spam.

3.According to Paragraph 3, who is the final victim of spam?             

 A. The business                 B. The advertiser        

 C. The employee                D. The consumer

4.What is the purpose of the text?

       A. To inform                 B. To educate                C. To persuade                     D. To instruct