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With the rapid social development, the Internet now provides social networks that include online movies and videos.The major television networks have much less control over your mind and their broadcasts for entertainment and, more importantly, advertising.It has long been known that television’s audience will spend more time on the Internet than watching TV.People have found another means of entertainment by going to websites which seem to satisfy their specific interests more completely.This isn’t very good news for the television networks.
The influence of people using DVRs (Digital Video Recorder) also has led to fewer and fewer viewers watching television commercials.Market research indicates the effectiveness of TV ads is getting weaker as a result.Many DVR owners are fast forwarding and skipping television commercials.With viewers now spending an average of four times longer on the Internet and more viewers avoiding commercials, this trend isn’t good for television’s advertising revenues(收益).
Major TV advertisers know full well that their advertising dollars on TV aren’t as an effective investment as they once were.The major players in advertising have been moving towards the Internet as a serious alternative means of advertising.
For thousands of people involved in Internet marketing, it’s history-making to share the revenue that previously all went to major television networks.There’s already a group of Internet marketers being paid a larger amount of advertising revenue.These are everyday people that work usually from home on their own.Advertisers can direct their advertising to websites where viewer types are more likely to be interested in their product or service.
The development of the Internet and its role and change in our lives cannot be compared to any other form of media created throughout the history of mankind.
People are going to websites for entertainment because _______.
A.they’d like to follow the last trend
B.there are fewer commercials
C.there are more movies and videos
D.they can choose what meets their particular needs
We can learn from the second paragraph that ______.
A.viewers are bored with television commercials
B.the television viewing time should be limited
C.many television commercials are of poor quality
D.there are more commercials on DVRs than on TV
It can be inferred from the passage that _____.
A.people spend time on the Internet mainly for entertainment
B.most people prefer to work at home nowadays
C.the Internet will attract more and more advertisers
D.the appearance of TV changed our lives
The passage mainly tells us ________.
A.the rapid social development
B.the fast development of the Internet advertising
C.the way to advertise on the Internet
D.the influence of television commercials
查看习题详情和答案>>With the rapid social development, the Internet now provides social networks that include online movies and videos.The major television networks have much less control over your mind and their broadcasts for entertainment and, more importantly, advertising.It has long been known that television’s audience will spend more time on the Internet than watching TV.People have found another means of entertainment by going to websites which seem to satisfy their specific interests more completely.This isn’t very good news for the television networks.
The influence of people using DVRs (Digital Video Recorder) also has led to fewer and fewer viewers watching television commercials.Market research indicates the effectiveness of TV ads is getting weaker as a result.Many DVR owners are fast forwarding and skipping television commercials.With viewers now spending an average of four times longer on the Internet and more viewers avoiding commercials, this trend isn’t good for television’s advertising revenues(收益).
Major TV advertisers know full well that their advertising dollars on TV aren’t as an effective investment as they once were.The major players in advertising have been moving towards the Internet as a serious alternative means of advertising.
For thousands of people involved in Internet marketing, it’s history-making to share the revenue that previously all went to major television networks.There’s already a group of Internet marketers being paid a larger amount of advertising revenue.These are everyday people that work usually from home on their own.Advertisers can direct their advertising to websites where viewer types are more likely to be interested in their product or service.
The development of the Internet and its role and change in our lives cannot be compared to any other form of media created throughout the history of mankind.
1.People are going to websites for entertainment because _______.
|
A.they’d like to follow the last trend |
|
B.there are fewer commercials |
|
C.there are more movies and videos |
|
D.they can choose what meets their particular needs |
2.We can learn from the second paragraph that ______.
|
A.viewers are bored with television commercials |
|
B.the television viewing time should be limited |
|
C.many television commercials are of poor quality |
|
D.there are more commercials on DVRs than on TV |
3.It can be inferred from the passage that _____.
|
A.people spend time on the Internet mainly for entertainment |
|
B.most people prefer to work at home nowadays |
|
C.the Internet will attract more and more advertisers |
|
D.the appearance of TV changed our lives |
4.The passage mainly tells us ________.
|
A.the rapid social development |
|
B.the fast development of the Internet advertising |
|
C.the way to advertise on the Internet |
|
D.the influence of television commercials |
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Increasingly, Americans are becoming their own doctors, by going online to diagnose their symptoms, order home health tests or medical devices, or even self-treat their illnesses with drugs from Internet pharmacies(药店). Some avoid doctors because of the high cost of medical care, especially if they lack health insurance. Or they may stay because they find it embarrassing to discuss their weight, alcohol consumption or couch potato habits. Patients may also fear what they might learn about their health, or they distrust physicians because of negative experiences in the past. But playing doctor can also be a deadly game.
Every day, more than six million Americans turn to the Internet for medical answers most of them aren’t nearly skeptical enough of what they find. A 2002 survey by the Pew Internet & American Life Project found that 72 percent of those surveyed believe all or most of what they read on health websites. They shouldn’t. Look up “headache”, and the chances of finding reliable and complete information, free from a motivation for commercial gain, are only one in ten, reports an April 2005 Brown Medical School study. Of the 169 websites the researchers rated, only 16 scored as “high quality”. Recent studies found faulty facts about all sorts of other disorders, causing one research team to warn that a large amount of incomplete, inaccurate and even dangerous information exists on the Internet.
The problem is most people don’t know the safe way to surf the Web. “They use a search engine like Google, get 18 trillion choices and start clicking. But that’s risky, because almost anybody can put up a site that looks authoritative(权威的), so it’d hard to know if what you’re reading is reasonable or not,” says Dr. Sarah Bass from the National Cancer Institute.
68. According to the text, an increasing number of American _____.
A. are suffering from mental disorders
B. turn to Internet pharmacies for help
C. like to play deadly games with doctors
D. are skeptical about surfing medical websites
69. Some Americans stay away from doctors because they _____.
A. find medical devices easy to operate
B. prefer to be diagnosed online by doctors
C. are afraid to face the truth of their health
D. are afraid to misuse their health insurance
70. According to the study of
A. more than 6 million Americans distrust doctors
B. only 1/10 of medical websites aim to make a profit
C. about 1/10 of the websites surveyed are of high quality
D. 72% of health websites offer incomplete and faulty facts
71. Which of the following is the author’s main argument?
A. It’s cheap to self-treat your own illness.
B. It’s embarrassing to discuss your bad habits.
C. It’s reasonable to put up a medical website.
D. It’s dangerous to be your own doctor.
查看习题详情和答案>> With the rapid social development, the Internet now provides social networks that include online movies and videos.The major television networks have much less control over your mind and their broadcasts for entertainment and, more importantly, advertising.It has long been known that television’s audience will spend more time on the Internet than watching TV.People have found another means of entertainment by going to websites which seem to satisfy their specific interests more completely.This isn’t very good news for the television networks.
The influence of people using DVRs (Digital Video Recorder) also has led to fewer and fewer viewers watching television commercials.Market research indicates the effectiveness of TV ads is getting weaker as a result.Many DVR owners are fast forwarding and skipping television commercials.With viewers now spending an average of four times longer on the Internet and more viewers avoiding commercials, this trend isn’t good for television’s advertising revenues(收益).
Major TV advertisers know full well that their advertising dollars on TV aren’t as an effective investment as they once were.The major players in advertising have been moving towards the Internet as a serious alternative means of advertising.
For thousands of people involved in Internet marketing, it’s history-making to share the revenue that previously all went to major television networks.There’s already a group of Internet marketers being paid a larger amount of advertising revenue.These are everyday people that work usually from home on their own.Advertisers can direct their advertising to websites where viewer types are more likely to be interested in their product or service.
The development of the Internet and its role and change in our lives cannot be compared to any other form of media created throughout the history of mankind.
【小题1】People are going to websites for entertainment because _______.
| A.they’d like to follow the last trend |
| B.there are fewer commercials |
| C.there are more movies and videos |
| D.they can choose what meets their particular needs |
| A.viewers are bored with television commercials |
| B.the television viewing time should be limited |
| C.many television commercials are of poor quality |
| D.there are more commercials on DVRs than on TV |
| A.people spend time on the Internet mainly for entertainment |
| B.most people prefer to work at home nowadays |
| C.the Internet will attract more and more advertisers |
| D.the appearance of TV changed our lives |
| A.the rapid social development |
| B.the fast development of the Internet advertising |
| C.the way to advertise on the Internet |
| D.the influence of television commercials |
Winter depression (or winter blues) is a common affliction (折磨) for those who live in our northern climate. Its clinical name is seasonal affective disorder (or SAD) and up to 5% of the population (especially in northern states) may suffer from it. Seasonal affective disorder is characterized by feelings of sadness and depression that occur in the winter months when the temperatures drop and the days grow short
. The depression is often associated with excessive eating or sleeping and weight gain. Women are twice to three times more likely to suffer from the winter blues than men.
There are many effective treatments for winter depression, some of which you can do to help yourself. Increasing your daily exposure to as much natural light as possible can be helpful to many. Any time that you have the opportunity to gain access to more sunlight in the winter months, you should try to do so. Taking walks throughout the day (even if you don’t normally do so), sitting next to a south-facing window at your office, in a classroom, or at home will increase your sunlight exposure. Exercising next to a window or outdoors (when possible) is another activity that can help.
Although it may be difficult to do, maintaining your schedule and lifestyle will help to keep the depression at bay. A regular pattern of sleep is the most important thing to maintain. It may be helpful, for instance, to have your bedroom lights on a timer to turn on a half-hour before you wake. This may help in waking at a regular time every morning, when it is still dark outside in the winter months.
Light therapy has shown to be an effective treatment for seasonal affective disorder. While you can purchase expensive, specialized light therapy lighting fixtures for your home or office, some inexpensive alternatives are also available. Another lighting technique to try is to replace commonly used light bulbs in your home with brighter full spectrum (also known as broad spectrum) light bulbs. While more expensive than regular light bulbs, these bulbs provide light that is similar to natural sunlight.
If none of these techniques seem to help your depressive symptoms, you should consider consulting your family physician or a mental health professional. The winter blues are a form of depression and can be readily treated w
ith medications or psychotherapy when other self-help methods aren’t effective. Don’t be afraid to talk about this condition with a professional; it’s nothing to be ashamed or afraid of. With a little effort, the winter blues can be beaten
What do we know about winter depression?
A. It is very common where the weather is cold.
B. It may lead to weight gain.
C. It occurs when the temperatures drop.
D. It seldom affects men.
What is the most important factor in the therapy introduced in the second paragraph?
A. Exposure to natural light.
B. Sports in winter months.
C. Outdoor activities.
D. Sunlight through the window.
What does “to keep the depression at bay” mean in the third paragraph?
A. To shorten the duration of the depression.
B. To use light to resist the depression.
C. To keep the depression manageable and minimal.
D. To delay the occurrence of the depression.
For winter depression, light therapy ___________.
A. is much more effective than other kinds of therapy
B. is so expensive that some may not be able to afford it
C. encourages people to do outdoor exercises
D. needs specialized bulbs to replace ordinary ones
We can infer from the passage that __________.
A. self-help methods do not work 100% of the time
B. medications or psychotherapy is much more effective
C. mental health professionals don’t recommend self- help methods
D. most people prefer self-help methods to medications
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