A man once said how useless it was to put advertisements in the newspapers. “Last week,” said he, “my umbrella was stolen from a London church. As it was a present, I spent twice its worth in advertising ,but didn’t get it back ”

 “How did you write your advertisement ?”asked one of the listeners ,a merchant .

“Here it is,” said the man ,taking out of his pocket a slip cut from a newspaper. The other man took it and read, “Lost from the City Church last Sunday evening a black silk umbrella .The gentleman who finds it will receive ten shillings on leaving it at No 10 Broad Street .”

“Now ,”said the merchant, “I often advertise ,and find that it pays me well .But by the way in which an advertisement is expressed is of extreme importance .let us try your umbrella again ,and if it fails ,I will buy you a new one. ”

The merchant then took a slip of paper out of his pocket and wrote :“If the man who was seen to take an umbrella from the City Church last Sunday evening doesn’t wish to get into trouble, he will return the umbrella to No. 10 Broad Street .He is well known .”

This appeared in the paper ,and on the following morning ,the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors that had been thrown in and his own was among the number. Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter

This is a story about ________.           

       A．how a man lost and found his umbrella.

       B．how to make an effective advertisement.

       C．how to find lost things.

       D．how to put an advertisement in the newspaper.

“If it fails, I will buy you a new one ” suggested that _______.

       A．he was rich enough to afford an umbrella

      B．he was not sure he would get the umbrella back

      C．he was quite sure of his success .

      D．he was ready to help others .

The result of the first advertisement was that ________.

      A．the man got his umbrella back .

      B．the man wasted some money advertising .

      C．the man found his umbrella   

      D．someone found his umbrella .

According to the first advertisement ,anyone who ___would receive ten shillings.

      A．left the umbrella in the City Church                    

      B．found the umbrella at No. 10 Broad Street

      C．gave the message to the man

      D．left the umbrella at No. 10 Broad Street

A man once said how useless it was to put advertisements in the newspapers. "Last week," said he, "my umbrella was stolen from a London church. As it was a present, 1 spent twice its worth in advertising, but didn't get it back."

   "How did you write your advertisement?" asked one of the listeners, a merchant.

   "Here it is," said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read, "Lost from the City Church last Sunday evening a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No l0 Broad Street."

   "Now," said the merchant, "I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of extreme importance. Let us try your umbrella again, and if it fails, I will buy you a new one."

    The merchant then took a slip of paper out of his pocket and wrote: "If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well-known."

This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors that had been thrown in and his own was among them. Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.

This is a story about_______.

   A. how a man lost and found his umbrella   

B. how to make an effective advertisement

   C. how to find lost things                    

D. how to put an advertisement in the newspaper

"If it fails, I will buy you a new one "suggested that______.

   A. he was rich enough to afford an umbrella          B. he was quite sure of his success

C. he was not sure he would get the umbrella back            D. he was ready to help others

The result of the first advertisement was that______.

   A. the man got his umbrella back    B. the man wasted some money advertising

   C. the man found his umbrella D. someone found his umbrella

According to the first advertisement, anyone who_____ would receive ten shillings.

   A. left the umbrella in the City Church   B. found the umbrella at No. I 0 Broad Street

   C. gave the message to the man          D. left the umbrella at No. 10 Broad Street

A man once said how useless it was to put advertisements in the newspapers, “Last week,” said he, “my umbrella was stolen from a London church. As it was a present, I spent twice its worth in advertising, but didn't get it back.”

“How did you write your advertisement?” asked one of the listeners, a merchant.

“Here it is,” said the man, taking out of his pocket a slip cut from a newspaper. The man took it and read, “Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street.”

“Now,” said the merchant, “I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is often very importance. Let us try for your umbrella again. and if it fails, I'll buy you a new one.”

The merchant then took a slip of paper out of his pocket and wrote: “If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known.”

This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors that had been thrown in, and his own was among the number. Many of them had notes fastened to them saying that they had been taken by mistake and begging the loser not to say anything about the matter.

The result of the first advertisement was that ______.

　　A. the man got his umbrella back

　  B. the man wasted some money advertising

　　C. nobody found the missing umbrella

　　D. the umbrella was found somewhere near the Church

“If it fails, I’ll buy you a new one .” suggested that____.

　　A. he was quite sure of success

　　B. he was not sure whether he would get the umbrella hack

　　C. he was rich enough to afford a new umbrella

D. he did not know what to do 

This is a story about _____.

　　A. a useless advertisement

　　B. how to make an effective(有效) advertisement

　　C. how the man lost and found his umbrella

D. what the merchant did for the umbrella owner

A man once said how useless it was to put advertisements in the newspapers. "Last week," said he, "my umbrella was stolen from a London church. As it was a present, I spent twice its worth in advertising, but didn't get it back."
"How did you write your advertisement?" asked one of the listeners, a merchant.
"Here it is," said the man, taking out of his pocket a slip（纸条） cut from a newspaper. The other man took it and read, "Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings（先令） on leaving it at No.10 Broad Street."
　　"Now," said the merchant, "I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of extreme importance. Let us try for your umbrella again, and if it fails, I'll buy you a new one."
　　The merchant then took a slip of paper out of his pocket and wrote: "If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known."
　　This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colours that had been thrown in, and his own was among the number. Many of them had notes fastened（系牢） to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.
66. who would receive ten shillings according to the first advertisement ?
A. Anyone who found the thief
B. Anyone who gave a message to the loser of the umbrella
C. Anyone who left the umbrella in the City Church                         
D. Anyone who left the umbrella at No. 10 Broad Street
67.What was the result of the first advertisement __________?
A. the man got his umbrella back        B. the man wasted some money advertising
C. nobody found the missing umbrella    D. the umbrella was found somewhere near the church
68.The businessman suggested that the man should______.
A. buy a new umbrella      B. go on looking for his umbrella
C. report to the police       D. write another advertisement
69. What did the businessman mean by saying “if it fails, I will buy you a new one.?” _________.
A. he was quite sure of his success         B. he was not sure if he could get the umbrella back     
C. he did not know what to do            D. he was rich enough to afford a new umbrella
70 The writer of this story mainly wants to tell us __________.
A. a useless advertisement               B. how the man lost and found his umbrella
C. how to make a helpful advertisement.    D. what the businessman did for the umbrella owner

A growing number of consumers, especially young people , are adopting more Western habits when it comes to spending money—by favoring credit cards over savings.
A survey of 11,500 people in 18 cities by The Nielson Company found the credit card market had witnessed a major change in recent years.
“Today’s consumer is clearly not interested in saving for a rainy day, as may have been the case in the past,” Bega Ng, director of financial services research with the company said. “Consumers have been adopting Western habits and attitudes in almost every way—including saving and spending habits. Consumers in their 20s spend tomorrow’s cash to fund today’s needs.”
The report found consumers aged 18 to 24 were the most eager credit card users.
Although the report did not give the amounts credit card users in each of the 18 cities spent, it mentioned the example of Xiamen, a coastal city in Fujian Province, where consumers put an average of 50 percent of their monthly incomes into their credit card accounts to indulge(沉湎于) in cashless shopping.
Included in the survey for the first time, Xiamen is reported to have a fast growing penetration rate(渗透率) for credit cards, with four out of ten consumers now owning at least one card. With more than half of cardholders in Xiamen owning two or more cards, it is catching up with key “tier one” cities, the report said. The report did not make known the figures in major cities such as Beijing, Shanghai and Guangzhou.
Last year, the same Nielson survey showed Shanghai had the biggest population of credit card holders, with citizens owning 1.8 credit cards on average. Half of them use credit cards at least once a week, the survey said.
Yunfei, 30, from Beijing, said she spent at least 2,000 yuan a month by credit cards, most of which went on daily necessities and dining out.
【小题1】Which of the following best shows the young urbanites’ idea of consumption?