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Every day, it is easy to see advertisements in English all around us. Look at your own bags and clothes, and the bags and clothes of your classmates. How many different advertisements can you see which use English words?
Often, bags and clothes show the name of company that made them. This is a popular form. A special picture or symbol called a logo is sometimes used. Logos appear on many different products. They are popular because when you see a logo, it is hard to forget that product or company.
It is common to see advertisements on TV and hear them on the radio. Most advertisements are very short. Sometimes the advertisers use a short sentence which is easy for people to say and remember. Nike, for example, has a simple English sentence which is used all around the world: “Just do it.” Advertisements often use funny situations as well. It is simple to remember it.
All advertisements are designed to make people buy a product. An advertisement for a soft drink, for example, might show a group of young people who are having fun. The young people are all drinking the soft drink. Advertisements are saying to you, “Why don’t you buy this drink and be like these people? You can be young and modern.”
You might think that advertisements are not after you, but the next time you buy a soft drink, ask yourself this question: Why am I buying this particular product?
1. From the passage, we know that _______.
A.all advertisements around us are written in English
B.many bags have the name of the company that made them
C.having soft drinks makes a person young and modern
D.advertisements are only after young people
2. A good logo is _______.
A.easy to remember B.a useful product
C.difficult to understand D.easy to buy
3. People are most likely to remember an advertisement that is .
A.in English B.long C.funny D.famous
4. All advertisements are designed to _______ .
A.sell you something you don’t want B.make you young and modern
C.make you buy the product D.show you what you need to buy
查看习题详情和答案>>①"I will think of it." It is easy to say this, but do you know what great things have come from thinking? Though we can not see, or hear, or feel our thoughts, they have great power (力量) !
②Isaac Newton was seated in his garden on a summer evening when he saw an apple fall from a tree. He began to think, and tried to find out why the apple fell. Then he discovered how the earth, sun, moon, and stars are kept in their places.
③James Ferguson once saw the inside of his father's watch, and he wondered, "Why should I not make a watch?" This set him thinking and it led to a wooden clock which kept good time.
④Walt Disney, the famous American film-maker, was often thinking of new ideas. One day, when he was in a meeting, he suddenly stopped talking, deep in thought. He looked and looked at a place high up in the room. This continued for a long time, end then he got an idea for a new cartoon.
⑤Ideas come at any time, end the important thing is to think. When you meet with any difficulty, don't lose heart. Try to think of it before asking someone to help you. Think and by thinking you will learn how to think creatively.
【小题1】Newton wanted to find out ________.
| A.when the apple hit him | B.why the apple fell |
| C.who made the apple fall | D.where the apple fell |
| A.Isaac Newton | B.Walt Disney |
| C.James Ferguson | D.James' father |
| A.making a film | B.telling a story |
| C.having a meeting | D.sitting in a garden |
| A.we should always ask others for help |
| B.every one of us likes thinking |
| C.it is easy to see and hear our thoughts |
| D.thinking helps to get new ideas |
(①="Paragraph" 1, ②=" Paragraph" 2, …)
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The first one is the smell of chocolate. During the holiday season (from Thanksgiving to New Year’s Day) my mother makes her special hot chocolate. She always adds a peppermint candy cane (薄荷味拐棍糖) to the drink and tops it with cream.
The hot chocolate gets me out of bed, but it is my mother’s chocolate fudge (软糕) that makes me run downstairs. It is a thick chunk (块) of chocolate that tastes like heaven. My mother adds nuts. That gives it more texture (质感).
But my mother isn’t done yet. She also makes a treat she calls “window panes (窗玻璃)”. She takes a few different colored marshmallows (棉花糖) and melts them together with chocolate. The final product looks like a colorful church window, so we call it “window panes”.
These tasty holiday treats are usually eaten after a meal as a dessert. But don’t tell Santa Claus because I secretly eat them all day long.
【小题1】What wakes “me” up in the morning?
| A.The alarm clock. | B.My mom. | C.The noise upstairs. | D.The smell of food. |
| A.terrible | B.wonderful | C.awful | D.so so |
| A.softer | B.sweeter | C.harder | D.hotter |
| A.special hot chocolate drink | B.decorations on the window |
| C.chocolate cake with fruits on it | D.a mixture of marshmallows and chocolate |
| A.There is plenty of time to play around. | B.The food his mom cooks is mouthwatering. |
| C.It’s great fun to play outdoors. | D.He can have a good rest during the winter. |
The first one is the smell of chocolate. During the holiday season (from Thanksgiving to New Year’s Day) my mother makes her special hot chocolate. She always adds a peppermint candy cane (薄荷味拐棍糖) to the drink and tops it with cream.
The hot chocolate gets me out of bed, but it is my mother’s chocolate fudge (软糕) that makes me run downstairs. It is a thick chunk (块) of chocolate that tastes like heaven. My mother adds nuts. That gives it more texture (质感).
But my mother isn’t done yet. She also makes a treat she calls “window panes (窗玻璃)”. She takes a few different colored marshmallows (棉花糖) and melts them together with chocolate. The final product looks like a colorful church window, so we call it “window panes”.
These tasty holiday treats are usually eaten after a meal as a dessert. But don’t tell Santa Claus because I secretly eat them all day long.
【小题1】What wakes “me” up in the morning?
| A.The alarm clock. | B.My mom. | C.The noise upstairs. | D.The smell of food. |
| A.terrible | B.wonderful | C.awful | D.so so |
| A.softer | B.sweeter | C.harder | D.hotter |
| A.special hot chocolate drink | B.decorations on the window |
| C.chocolate cake with fruits on it | D.a mixture of marshmallows and chocolate |
| A.There is plenty of time to play around. | B.The food his mom cooks is mouthwatering. |
| C.It’s great fun to play outdoors. | D.He can have a good rest during the winter. |