摘要:2.This radio looks nice and s not bad.

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The Clockwork Radio
The British inventor Trevor Baylis created this really clever ′wind-up radio′ for people from Third World countries. in some parts of the Third World countries, it’s very hard for people to get or pay for enough energy. This radio uses no batteries (电池) and does not need any electricity to run it. A clockwork generator (发电机) is put inside the radio and works as the power. When it is fully wound up (上弦), the radio can work for long periods.

The clock work product is not a new invention. The Victorians had already put it in wide use. We may find them used in toys as well. Then what is new about this clockwork radio? Baylis has used this simple but effective (高效的) way of creating electricity to both help the people of the Third World and to develop a product which is selling well in Western Europe.
Even former President of South Africa, Nelson Mandella has one of these radios and personally recommends this product to others.
【小题1】What does the clockwork radio use to run it?
A.Batteries. B.Electricity.
C.A clockwork generator. D.Wind power.
【小题2】The Third World countries are      in the world.
A.the rich countriesB.the poor countries
C.Western EuropeanD.Victorian countries
【小题3】Which sentence is true according to the passage?
A.the clockwork radio can work for only a short period of time.
B.Trevor Baylis created the world’s first clockwork product.
C.The clockwise radio is also a toy for people of the Third World.
D.Nelson Mandella owns one of the clockwork radios.
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Open today’s newspaper. What do you see? Ads! Look through a magazine. More Ads! Turn on TV, still more ads! Everywhere you look, someone has something to tell.Here are some ways ads get us to buy.

Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drink? These people may be famous. But they may not know about what they are selling.

Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use bright and white,” He says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.

Does soap have anything to do with a pretty child? Not much. But ads may show their product with something nice such as the sun, the flowers and so on. Such an ad is about feelings rather than facts.

Ads are full of strong words, and words like “new” and “improved” have power. They can help a produce sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.

Some ads make promise. But can they keep them? No.

Some ads use our fear of being too late. “Buy now!” They say, “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think.

All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.

1.Some stars appear in the ads because_________.

A.they know every product well

B.they are famous

C.they are all experts

D.they all like white coats

2.According to the passage, we know that “Spring Rain” is the name of ______.

A.a kind of soap                          B.a kind of car

C.a kind of medicine                       D.a kind flower

3.The writer thinks the words and the pictures in the ads________.

A.tell us a story                          B.always make us strong

C.sometimes fool us                       D.keep promises

 

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