Several years ago, while attending a communication course, I experienced a most unusual process. The instructor asked us to list   1    in our past that we felt   2   of, regretted, or incomplete about and read our lists aloud.

   This seemed like a very   3    process, but there¨s always some   4   soul in the crowd who will volunteer. The instructor then   5   that we find ways to   6    people, or take some action to right any wrongdoings. I was seriously wondering how this could ever  7   my communication.

   Then the man next to me raised his hand and volunteered this story: ^Making my   8   I remembered an incident from high school. I grew up in a small town where was a Sheriff   9   of us kids liked. One night, my two buddies and I decided to play a   10   on him. After drinking a few beers, we climbed the tall water tank in the middle of the town, and wrote on the tank in bright red paint: Sheriff Brown is a s.o.b. The next day, almost the whole town saw our glorious   11  . Within two hours, Sheriff Brown had us in his office. My friends told the truth but I lied. No one   12   found out. ̄

   ^Nearly 20 years later, Sheriff Brown¨s name   13   on my list. I didn¨t even know if he was still   14   . Last weekend, I dialed the information in my hometown and found there was a Roger Brown still listed. I tried his number. After a few   15  , I heard, `Hello?¨ I said, `Sheriff Brown?¨ Pause. `Yes.¨ `Well, this is Jimmy Calkins. And I want you to know that I did it¨ Pause. `I knew it!¨ he yelled back. We had a good laugh and a   16   discussion. His closing words were: `Jimmy, I always felt bad for you   17   your buddies got it off their chest, but you were carrying it   18   all these years. I want to thank you for calling me ... for your sake.¨ ̄

   Jimmy inspired me to   19   all 101 items on my list within two years, and I always remember what I learned from the course: it¨s never too late to   20   the past wrongdoings.

  1. A. something         B. anything          C. somebody         D. anybody

  2. A. ashamed          B. afraid            C. sure             D. proud

  3. A. private               B. secret            C. interesting         D. funny

  4. A. foolish               B. polite             C. simple            D. brave

  5. A. expected          B. suggested         C. ordered           D. demanded

  6. A. connect with       B. depend on         C. make apologies to    D. get along with

  7. A. improve          B. continue          C. realize            D. keep

  8. A. notes            B. list              C. plan             D. stories

  9. A. any              B. most             C. none             D. all

  10. A. part             B. game             C. trick             D. record

  11. A. view            B. sign             C. attention          D. remark

  12. A. also             B. even             C. still              D. ever

  13. A. appears          B. considers          C. presents          D. remembers

  14. A. angry               B. happy            C. doubtful          D. alive

  15. A. words           B. rings             C. repeats               D. calls

  16. A. cold            B. plain             C. nervous           D. lively

  17. A. in case          B. so long as         C. unless            D. because

  18. A. around          B. out              C. on              D. away

  19. A. build up          B. make up          C. clear up           D. give up

  20. A. regret               B. forgive            C. right             D. punish

´make its programmes known to the public ´  ´making us believe that ´

    make + n./pron. +adj./n./do/done (恬塩温)

    You may take a horse to the water, but you can¨t __________________(膿独万哉邦).

    It¨ll ______________________(聞厘互佶) if you accept it.

    It was noisy. The speaker spoke loudly, but he couldn¨t ________(斑油巉油需麿議三).

    He often _____________(委麿宮宮矯図), but today he __________(瓜麿宮宮矯図).

Keys:

make him drink

    make me happy

    make himself heard/make the listeners hear him

    makes his brother cry; was made to cry by his brother

Part 3:  Reading:

Making an advertisement for television often costs more than a movie. For example, a two-hour movie costs $ 6million to make. A TV commercial can cost more than $6,000 a second. And that does not include the cost of paying for air time(窮篇准朕蝕兵議扮寂). Which is more valuable, the program or the ad? In terms of money---- and making money is what television is all about----the commercial is by far the more important.

Research, market testing, talent, time and money----all come together to make us want to buy a product. No matter how bad we think a commercial is, it works. The sales of Charm went up once the ads began. TV commercials actually buy their way into our head. We, in return, buy the product.

    And the ads work because so much time and attention are given them. Here are some rules of commercial ad making. If you want to get the lower-middle-class buyer, make sure the announcer has a tough, manly voice. Put some people in the ad who work with their hands. If you want to sell to an upper-class audience, make sure that the house, the furniture, and the hair style are the types that the group identifies with. If you want the buyer feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself.

    We laugh at commercials. We don¨t think we pay that much attention to them. But evidence shows we are kidding ourselves. The making of a TV commercial that costs so much money is not kid stuff. It¨s big, big business. And it¨s telling us what to think, what we need, and what to buy. To put it simply, the TV commercial is a form of brainwashing.

1. TV commercials are more important than any other programs to television because______.

    A. they bring in great profits(旋非)

    B. they require a lot of money to make

    C. they are not difficult to produce

    D. they attract more viewers than other programs

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