1．Which of the following may trick a shopper into buying a product according to the text?

A. The cost of its package.　　　　　　 　　　　　　　 @考@资@源@网

B. The price of the product.

C. The colour of its package.　　　　　 　　　　

D. The brand name of the product.

5. The writer thinks ________.

A. it necessary for people to cut down the forests @考@资@源@网

B. it necessary for people to protect the forests

C. it impossible for people to take care of the world

D. it important for everyone to keep animals

1-5 ABDCB

(III)★★

Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.

Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.

When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package-blue because we think of it as safe, and white as calm.

The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.

It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!

The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it.”

4. What will happen in 20 or 30 years in some people’s view?

A. We’ll have more and great forests.

B. We’ll have enough land to support our people.

C. We’ll have no forests like those in the center of Africa.

D. We’ll have enough wood to do some cooking.

3. The need for more wood and more land results in ________.

A. the change of the world climate

B. the disappearance of many plants and animals

C. more desert and less farmland

D. all of the above

2. Which of the following is TRUE according to the passage?

A. Africa and South America are the oceans of trees.

B. Forests are homes for different kinds of animals.

C. Forests are usually several square kilometers large.

D. Different plants can’t be found in the same forest.

1. The passage mainly tells us about _________.

A. the importance of taking care of our forests　

B. the result of cutting down the trees

C. the world of great forests　　　　　　　　

D. the reasons for forming the deserts

5．In the passage those cheaters are advised to_______.

　　　 A．spend more time on school than on sports

　　　 B．find good solutions instead of cheating

　　　 C．try hard to be intelligent rather than lazy

　　　 D．ask their classmates for good methods of study@考@资@源@网

1-5 　ACBBB

(II)★★

If you travel by air across the center of Africa or South America, you fly over forests for thousands of kilometers. These great forests are the oceans of trees. They are full of thousands and thousands of different kinds of plants and animal.

However, the world forests are getting smaller all the time. We are cutting down the trees because we need wood, and we need more farmland. Some people say that there will not be any forests like these in 20 or 30 years. What will happen if they disappear?

If we cut down our forests, a lot of plants and animals will disappear from the world. In a lot of places the new farmland will soon look like the old deserts. Crops will not grow there. It will not rain very often, and the weather will get very hot. Perhaps the climate of the world will change. This will be dangerous for everyone in the world. That is why we must take care of forests.

4．We can learn from the passage______.

　　　 A．cheaters are often thought highly of

　　　 B．people show no respect for those who cheat

　　　 C．parents whose kids cheat are often in trouble

D．kids cheat in the test because of swim practice

3．The fourth paragraph mainly tells us______.

　　　 A．cheating isn’t a good idea

　　　 B．why kids cheat in the test

　　　 C．some kids can’t pass the test without cheating

　　　 D．some kids don’t spend the time studying

2．Some students like cheating mainly because_________.

　　　 A．the material in the test is very difficult

　　　 B．they want to do better than the others

　　　 C．cheating can make hard things seem very easy

　　　 D．they have little time to study their lessons